be inkandescent
PR TIP OF THE MONTH: Always tell a great story.
In their new book, “Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism,” Nobel Prize winner George Akerloff and Yale macroeconomics Professor Robert Shiller detail the most pervasive effects of animal spirits in contemporary economic life: confidence, fear, bad faith, corruption, concern for fairness — and the stories we tell ourselves about our economic fortunes.
Just goes to show, success or failure in life all comes down to a great story.
Ditto for PR. The first thing I ask my clients is to tell me their story. What made you start your company? Why is what you do valuable? Why is it important? If you knew you could not fail — what would you try to accomplish? What message are you sending to your clients, reporters, and your employees? How are you telling it? How are you selling it? The answers to these questions are your story. So think about your story and what makes you unique and valuable. If you are inspired, you’ll inspire others with your passion.
Our client Hooks Book Events brought these brilliant men to speak in DC this month. Read more about it below and at www.hooksbookevents.com |
march 2009
  What a great month March has been! On March 2, I had the privilege of interviewing Vivian Schiller, the new president of National Public Radio when she spoke at the National Press Club in DC. The topic of her talk was, "What Public Broadcasting can learn from commercial media - and vice versa." Her advice: Shout from the hilltops about accomplishments and offerings. Who am I to argue?
Following are some of the news hits and accomplishments our clients have garnered since our news blast in February. Talk to you next month! - Hope
Hope Katz Gibbs, president & founder
Inkandescent Public Relations
hope@inkandescentpr.com
www.inkandescentpr.com
 WELCOME TO OUR NEWEST CLIENT:
Success in the City
A DC-area women’s networking organization that serves women who stand out, lead and influence others, the objective of Success in the City is to offer programs and events that help our members develop lasting peer relationships with other successful women. “Trust and humor are key elements for women in developing lasting friendships and once those relationships are formed, deals-on-heels are sure to follow,” says founder Cynthia de Lorenzi. Learn more: www.successinthecity.org
 CONGRATS TO OUR INKANDESCENT ILLUSTRATOR MICHAEL GIBBS
This month our award-winning illustrator / designer had six illustrations selected by the Society of Illustrators New York (2) and Society of Illustrators Los Angeles (4). His artwork is appearing in their annual shows. Way to go, Michael: www.mglenwood.com
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Great Causes: Habitat Women Who Build
In December, our client, Dr. Alice Waagen, owner of Workforce Learning invited us to be one of the founding mothers of Habitat Women Who Build, a fundraising group dedicated to raising at least $5000 to sponsor a build day later this year. On March 18 we were the beneficiaries of a wonderful fundraiser, "A Night of Fashion," hosted by Your Own Entourage and Moore Cadillac Chantilly, which raised $2750 for our cause. That money, plus the $1500 we have raised to date, means we need to raise only $750 to reach our initial fundraising goal.
If you'd like to donate to this wonderful cause, click on our donation page. For every $50 donation you make, you’ll receive five "We Can Build It" buttons (pictured here) by our Inkandescent illustrator Michael Gibbs, www.michaelgibbs.com
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Video Celebration
 What was Lincoln thinking the night before he gave the Gettysburg Address
On February 24, The Lincoln Leadership Institute at Gettysburg launched a special YouTube video, by our Inkandescent PR videographer Zach Starr, to celebrate moving into its new offices in the historic David Wills House, the home where Lincoln spent the night before reciting his Gettysburg Address. In the video, Steven Wiley, president of the Institute talks to Jim Getty (as Lincoln) about what was on his mind that night.
Watch it here
For more information, visit www.lincolnleadershipinstitute.com
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 Inkandescent Art: Vint Hill Craft Winery
Inkandescent Public Relations designer/illustrator Michael Gibbs was hired by Virginia winemaker Chris Pearmund and CEO of Vint Hill Craft Winery Ray Summerell to create the logo, business card, rack card, and a flyer for their new winery, scheduled to open in the spring of 2009. Vint Hill Craft Winery will provide a limited number of individuals or small groups the opportunity to participate alongside our expert winemaking team to “Craft” a barrel (approximately 300 bottles) of their own wine at our specially designed, eco-friendly, 'small lot' winery. You choose your level of participation at every step of the process. The wine is crafted to your specifications, in your style, with a label of your design.
For details about this interesting new concept, click here or contact Ray Summerrell at 540 347-2737 / ray@craftwinery.org
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Inkandescent Clients in the News
 EDUCATOR PETER NOONAN NAMED one of the "TOP EDUCATORS UNDER 40" by Scholastic Administrator Magazine chose our client, Fairfax County Public Schools Assistant Superintendent of Instructional Services Peter Noonan, to be one of only 10 educators to make this year's prestigious list. Among other recommendations, he told the magazine: "We need to take a hard look at the No Child Left Behind legislation. The intent and spirit was good. But we have some outstanding educators and schools that have been labeled as failing, and that has a devastating effect on the community.” Read the entire article here
Also, check out the white papers that Inkandescent PR writes and designs for Noonan and the hundreds of principals he oversees in the Fairfax County Public Schools. |
 HOOKS BOOK EVENTS FEATURED on C-SPAN
On February 15, 2009, C-SPAN’s Book TV aired microfinance expert Dr. Muhammad Yunus’ Feb. 4 speech at the Lisner Auditorium in DC, where Perry Hooks and Loretta Yenson brought him to speak. Watch the video
Stay tuned for other public events being hosted by Hooks Book Events, including their newest offering: Book Salon Parties. Just this month, New Yorker reporter Adam Gopnik, author of “Angels and Ages” spoke at a 50th birthday bash.
To the Greater Washington Board of Trade, Perry and Loretta brought Nobel Prize winner George Akerlof and Yale macroeconomics professor Robert Shiller, authors of “Animal Spirits,” who talked about whether or not we are entering another Great Depression. See the other bestselling authors Hooks Book Events is bringing to town this month: www.hooksbookevents.com |
 HURRAY TO OUR ENTERPRISING WOMAN OF THE YEAR: LUXURY HANDBAG DESIGNER LAURA LEE WILLIAMS
On March 13, our client Laura Lee Williams proudly received the Top Woman Entrepreneur 2009 presented to her at a Walt Disney World awards ceremony by Enterprising Women magazine. Read more about Laura Lee's win: lauraleedesigns.blogspot.com
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 HR EXPERT SHARON ARMSTRONG TELLS WASHINGTON BUSINESS JOURNAL HOW TO BOUNCE BACK FROM A LAYOFF
In a March 13 Washington Business Journal article, "Bounce back from a layoff," Sharon Armstrong, co-author of The Essential HR Handbook, offered tips on how to strategically prepare for getting a new job in the weeks after the pink slip arrives. Sharon was also recently featured with her colleague Marshall Brown on WUSA News Channel 9 about what to do when you are looking for a new job. Watch the clip here |
 FAREWELL DELAWARE MARKET HOUSE
Finally, we are sad to report that on March 21, one of our favorite clients, The Delaware Market House in Gladwyne PA will close its doors. "The downturn in the economy has taken its toll on The Delaware Market House," explain Chefs Edgar and Kim Alvarez. "Thanks to everyone for all of the support you have showered on us since we bought the store in 2004. We've had a wonderful time cooking for you, talking with you, and having you as a part of our Delaware Market House family. Please stay in touch." Read all about it in Friday, March 20 issue of The Philadelphia Inquirer
Continue to visit their website, which is chock full of some great recipes. |
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