What makes a good press release? A great story. That’s how we write press releases about our clients’ new books and events, interesting projects, new services, and original ideas. Using our experience as journalists, we pull out the information we know will appeal to other reporters — then pick the important details and write up the press release as we would an article. It’s not a magic formula. It’s simply an authentic, newsworthy approach.
Arlington VA, Today — In this press release on press releases, by PR guru Hope Katz Gibbs, you’ll learn how to structure, execute, and artfully craft a press release that gets attention.
“Grabbing the reader’s attention, encouraging them to attend an event or learn more about a product or service, and intriguing reporters so they want to learn more is the goal for any good press release,” says Gibbs, the founder of Inkandesent Public Relations, and a veteran journalist who for more than a decade has been happily writing interesting press releases that get picked up by the media.
“Whenever I’m writing a release, my purpose is to tell a story—albeit briefly—that makes readers want to learn more about the topic I’m discussing,” she says. “Of course, it’s also rewarding to write a press release so that it reads like a mini-article, since this gives it a greater chance of being picked up by newspapers, magazines, and blogs.”
Gaithersburg MD, November 1, 2012 — “I love making something out of nothing, and I love art,” says Curry’s Auto Service co-founder and CMO Judy Curry. So when Curry’s Auto opens a new location, she is in her glory because often the site’s exterior walls are dull and drab.
“I view these walls as simply canvases on which to create beautiful murals,” Curry believes, which is exactly what the creative exec has done at the company’s Gaithersburg, MD, location.
This is the second mural project we have finished in the last year, and it’s a great opportunity to connect with our neighbors through what is depicted in the mural.
“Plus, everyone who drives by can appreciate the art,” she says. “There is no reason that art needs to live inside a museum or gallery. A mural is art that can be appreciated by everyone.”
Vienna, VA, September 10, 2012 — ING Financial Partners has honored longtime Financial Planner Michael Egan with the prestigious Advisory Elite distinction, earned by fewer than 1% of investment adviser representatives who work with the firm.
Egan has achieved this status for attaining notably high levels of assets under management and because of his investment planning success.
“The Advisory Elite status marks an important career milestone,” said Karl Lindberg, President of ING Financial Partners. “This is an opportunity for ING Financial Partners to acknowledge Egan’s hard work, sustained success, and dedication to client satisfaction over time.”
Designed for investment adviser representatives, The Advisory Elite honors advisers who have grown and sustained their business to an impressive level. To be recognized as an Advisory Elite member, Egan exceeded an assets-under-management milestone that sets him apart as a top performer.
Egan is co-founder and partner at Egan, Berger & Weiner, LLC. He has more than 21 years of experience in the financial services industry and holds the CFP® certification.
Arlington, VA, August 23, 2012 — In a new report by the Financial Planning Association’s Diversity Committee, members report that they want a software solution to assist them with planning for a growing demographic: unmarried couples who share the same residence.
The background: “Statistics show that the number of unmarried couples who share the same residence is on the rise,” says FPA Diversity Committee co-chairman Rita Cheng, CFP®, CERTIFIED FINANCIAL PLANNER™ professional with Ameriprise Financial Services, Inc. “Just two years ago, the number of opposite-sex couples jumped 13 percent, to 7.5 million, according to the U.S. Census Bureau. The number of same-sex couples living together in 2010 also increased over the previous year—up 30 percent—from 476,000 in 2009 to about 620,000 in 2010.”
The demographic: Diversity Committee member Joshua T. Hatfield Charles, CFP®, CERTIFIED FINANCIAL PLANNER™ professional with SPC Financial, Inc., points out that the members of this demographic include:
- Baby Boomers (born 1946-1964) who never married, divorced, or were widowed
- Those who prefer companionship to marriage in order to maintain and preserve income in retirement (Social Security benefits or survivor pension benefits)
- Gay, lesbian, bisexual, and transgender couples
Arlington, VA, August 21, 2012 — “Currently, social entrepreneurship is as much a field as it is a movement,” explains Beverly Schwartz in the introduction to her new book, Rippling: How Social Entrepreneurs Spread Innovation Throughout the World, which is the featured Book of the Month in the August issue of Be Inkandescent magazine.
“A whole new generation of ethical change agents—whether in business or academia or the media—is building a new sensibility about the way we live and interact,” Schwartz says, noting that these social entrepreneurs “begin by having a clear picture of the end in mind—the end being the creation of an emerging social phenomenon that cannot be reversed. They do what I always hoped I could do—confront difficult issues and actively pursue a more just, secure, and sustainable world.”
Arlington, VA, August 20, 2012 — With quarterly taxes due in less than a month, on Sept. 15, conflict resolution expert and author Lisa McLeod asks Do you like paying taxes?
The issue: “I own my own business, which means I write quarterly checks to the IRS,” McLeod explains. “And I confess, in the past I didn’t enjoy paying them. We have a meeting every Friday afternoon to go over the cash flow, the receivables, and the projected revenues. At the top right corner of the report was an account labeled: Taxes.”
The old solution: “I set aside a chunk of every check for taxes so that she won’t come up short at the end of the month. After several years of business ups and downs, this has been our best year ever. I’m grateful. Yet as we made more money, the number in the Taxes account grew bigger, too, and I found myself getting more and more frustrated.”
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Arlington, VA, August 15, 2012 — “Financial planning is the process of meeting your life goals through the proper management of your financial resources,” explains Rita Cheng, a veteran financial planner who specializes in working with diverse populations to help them plan and prepare for their financial futures.
“These strategies may include purchasing a home, saving for college, or planning for retirement,” she insists. “It’s important to know that financial planning is a process, not a transaction. The goal is to adopt a big-picture, integrative approach to your personal finances.”
The key is to understand the playing field of financial planning, Cheng says. Click inside to read five important concepts to consider.
Vienna VA, August 13, 2012 — “Since Social Security is a complicated system, it requires a significant amount of planning before you file for benefits,” says Michael Egan, co-founder and partner of the Northern Virginia financial planning firm Egan, Berger & Weiner, LLC. “I have spent years studying how it works so that I can best help my clients plan and prepare a proper strategy.”
He notes that savvy planners should keep in mind ways to integrate their Social Security strategy into their overall financial plan.
“Do not assume that the Social Security office will have all the answers to your questions; be sure to educate yourself,” Egan insists.
Click inside for key points to remember when you are planning your own Social Security strategy.
Arlington, VA, August 10, 2012 — While working with multiple generations in the workforce is challenging, it isn’t impossible, says HR and hiring expert Barbara Mitchell, author of “The Big Book of HR.” The key is to take time to look for the common ground, she says.
“It’s also critical to honor and respect differences instead of letting them drive wedges between co-workers” she adds, noting that the best strategy is to realize that not everyone who is part of a certain generation behaves the same way.
Note, too, that in the coming years Millennials (born 1982-2003) will make up the largest segment of the US population, and, therefore, the workforce.
“Those of us who have been working for decades often find it hard to be patient with the younger employees on staff,” she has observed. “That’s why it is critical to understand where these folks are coming from.”
Washington, DC, August 9, 2012 — “Getting a good education and having success throughout school are clearly critical goals,” says Andrea Keating, founder of the international video-staffing firm Crews Control. “But to be truly successful, I believe the key to being educated is to be a lifelong learner.”
That’s why she established Crews Control University (CCU) in 2010.
“Not only do I want my entire team here at Crews Control be be up-to-date on the latest equipment and technology and production trends in our industry, I want to create an environment where all of our crews and clients have the opportunity to share in that learning opportunity as well,” Keating insists.
Click here to learn why Crews Control University has been such a hit.