Our team of creative professionals pride themselves on creating the highest quality marketing materials, PR campaigns, and publications that are interesting, innovative, and poignant.
• Public Relations: Press releases, blogs, placed articles, websites, YouTube videos.
• Media Relations: We reach out to reporters at national pubs, radio and TV news shows.
• Marketing: Brochures, business cards, event materials, logos, menus, postcards.
• Publications: Newsletters, online e-newsletters, magazines, articles.
• Book Publishing: We’ll co-author, edit, and design our client’s books.
• Events: We coordinate venue, photos, videographer, food, marketing materials, more.
Want to get the word out about your company to a larger audience than you’ve been able to reach in the past? Due our experience as reporters, we know how to write and edit articles so they can land on the pages of publications their clients read. We start with a great idea and our client’s expertise. What do you want the world to know?
Our clients often ask us if, and how, blogs can be useful. Although we discourage, “this is what I had for breakfast” types of entries, we do feel that when written well, blogs can provide customers with insights into a CEOs expertise and point of view. Ultimately gives a potential customer insight into how you can be of assistance. Following are a few examples of innovative ways to use this tool to get the word out.
Coming in 2009, our team will put its creative service to work to co-author, edit, design, print, and do PR about our client’s new books through our publishing firm, Inkandescent Publishing.
Although everything seems to be presented in a virtual, online format, there’s still merit to handing a potential client an impressive brochure. These printed materials not only serve to show clients the services and features that your firm offers, it acts as a reminder that you are ready and willing to provide a useful service. At Inkandescent PR, we have had success developing brochures and other marketing materials for the firms shown below. Call us today for pricing for your brochure and other marketing materials. (Also: Check out the examples of the several Corporate Identity packages that we’ve created.)
Image is everything. That is why the Inkandescent Team provides customers with elegant high-end marketing materials — including logos, business cards, stationery, brochures, postcards, posters, menus, and more. What image does your company want to present to clients? Let us help you take it the next level. For details, contact Hope Katz Gibbs, hope@inkandescentpr.com.
Want to host an event but don’t know how to go from having a great idea to a successful affair? Our team starts by helping clients strategize about their goals, then books the venue, finds the perfect moderator and panel, arranges for a photographer, videographer, the food and decor, creates marketing materials, and conducts a PR campaign (complete with a website, press releases, and more) to make it an event to remember.
Our art director Michael Gibbs has been an Illustrator and designer since the early ’80s. His award-winning artwork has appeared in publications ranging from Newsweek, Time, and The New York Times, to the Harvard Business Review, United Airlines, Verizon, and Oracle. Michael is available to design corporate identities — from logos to business cards and brochures, websites, newsletters and book covers, as well as commission illustrations. View his portfolio at www.michaelgibbs.com.
We love to get our clients the attention they need. And that’s not too tough because we only work with companies that are authentic, have a great message, and provide a useful service or product. After all, our team is stacked with journalists — folks who aren’t keen on spin. As a result, we find the real story, and fortunately have had good success sharing those with reporters at some of the nation’s top newspapers, magazines, radio stations and TV newscasts. Does your organization have a good story to tell? Let us help you get the word out.
Being journalists by training, our team has the experience to create award-winning informative newsletters — in print and online — that provide interesting, newsworthy articles in a beautiful format. Scroll down for examples.
In the 20 years that Washington, DC photographer Steve Barrett has been taking pictures, the likes of Michael Jordan, Margaret Thatcher, Hosni Mubarak, Spike Lee and Boris Yeltsin have found their way to the end of his lens. He has photographed George Clooney, James Earl Jones and Bill and Hillary Clinton and Sen. John McCain. His photos have been featured in Vanity Fair, Time, Newsweek, Fortune, USA Today and Washingtonian, among others business and general interest publications. His easy demeanor and artistic eye have helped him create gorgeous portraits of our Inkandescent PR clients. To schedule a photo shoot, contact Hope@InkandescentPR.com.
What makes a good press release? A great story. That’s how we write out new books and events, interesting projects, new services, and original ideas. Using our experience as journalists, we pull out the information we know will appeal to other reporters — then pick the important details and write up the press release as we would an article. It’s not a magic formula. It’s simply an authentic, newsworthy approach.
Our videographer Zach Starr has been a freelance videographer for over 10 years and in 2005 founded the New York City-based production company, Starr Media Design. His clients include Nike, Pfizer, Fleishman Hillard, Zicam, New York Road Runners, Adaptiv Technologies, Green Ribbon Health, Commonfund, ING New York City Marathon, Nat Nast, TV360 and numerous regional companies throughout the U.S. He has covered numerous program launches for Pfizer, including Governor Mike Huckabee’s launch of “Work it Out Arkansas” and created the congressional review video for Green Ribbon Health, a Medicare joint venture between Pfizer and Humana. He has been track-side for the US Olympic Trials, in the studio at the closing of NASDAQ, at the starting line of the London Marathon, followed law enforcement on armed pursuits, interviewed CEOs and celebrities and is always looking for a breaking story. Starr’s video journalism has been featured on the YES Network, Fox News and ABCNews.com. Let Zach make a video of your company and next event.
Our web guru Max Kukoy, the owner of Maxwebworks, has masterfully programmed dozens of websites in his career as a developer. His sites are highly functional, beautifully designed and easy to maintain — goals that make working with him a pleasure for his clients and the web surfing world at large. Options range from simple database-driven sites, to ones with e-commerce capability and flash movies. Max also regularly optimizes the websites he creates, hosts websites at competitive rates (100mb space, and unlimited email accounts and aliases), and executes domain registrations and transfers. See some his latest creations below.
Although white papers have long been restricted to monstrous position papers published by universities and Fortune 500 corporations, we’ve given the concept a hip, contemporary look and feel. Accessible, interesting, and easy to digest — these white papers help our clients share their important ideas in a pleasing format. Change is good.