Want to get the word out about your company to a larger audience than you’ve been able to reach in the past? Due our experience as reporters, we know how to write and edit articles so they can land on the pages of publications their clients read. We start with a great idea and our client’s expertise. What do you want the world to know?
Our team of creative professionals pride themselves on creating the highest quality marketing materials, PR campaigns, and publications that are interesting, innovative, and poignant.
• Public Relations: Press releases, blogs, placed articles, websites, YouTube videos.
• Media Relations: We reach out to reporters at national pubs, radio and TV news shows.
• Marketing: Brochures, business cards, event materials, logos, menus, postcards.
• Publications: Newsletters, online e-newsletters, magazines, articles.
• Book Publishing: We’ll co-author, edit, and design our client’s books.
• Events: We coordinate venue, photos, videographer, food, marketing materials, more.
Our clients often ask us if, and how, blogs can be useful. Although we discourage, “this is what I had for breakfast” types of entries, we do feel that when written well, blogs can provide customers with insights into a CEOs expertise and point of view. Ultimately gives a potential customer insight into how you can be of assistance. Following are a few examples of innovative ways to use this tool to get the word out.
Inkandescent Books is an exciting publishing venture where our team puts its creative service to work to co-author, edit, design, print, and do PR about our clients’ new books through our publishing firm, Inkandescent Publishing.
Although everything seems to be presented in a virtual, online format, there’s still merit to handing a potential client an impressive brochure. These printed materials not only serve to show clients the services and features that your firm offers, it acts as a reminder that you are ready and willing to provide a useful service. At Inkandescent PR, we have had success developing brochures and other marketing materials for the firms shown below. Call us today for pricing for your brochure and other marketing materials. (Also: Check out the examples of the several Corporate Identity packages that we’ve created.)
Image is everything. That is why the Inkandescent Team provides customers with elegant high-end marketing materials — including logos, business cards, stationery, brochures, postcards, posters, menus, and more. What image does your company want to present to clients? Let us help you take it the next level. For details, contact Hope Katz Gibbs, firstname.lastname@example.org.
Want to host an event but don’t know how to go from having a great idea to a successful affair? Our team starts by helping clients strategize about their goals, then books the venue, finds the perfect moderator and panel, arranges for a photographer, videographer, the food and decor, creates marketing materials, and conducts a PR campaign (complete with a website, press releases, and more) to make it an event to remember.
Our art director Michael Gibbs has been an Illustrator and designer since the early ’80s. His award-winning artwork has appeared in publications ranging from Newsweek, Time, and The New York Times, to the Harvard Business Review, United Airlines, Verizon, and Oracle. Michael is available to design corporate identities — from logos to business cards and brochures, websites, newsletters and book covers, as well as commission illustrations. View his portfolio at www.michaelgibbs.com.
For decades, publicists have prided themselves on getting their clients quoted in the biggest circulation and most popular publications possible. While that’s certainly a focus at Inkandescent Public Relations, we know that times have changed. Going hyper-local is important, as is having a presence in the social media sphere.
While our clients are regularly featured in such newspapers of record as The New York Times, The Wall Street Journal, The Times of London, US News & World Report, Money magazine, Washington Post, and Philadelphia Inquirer — we also get them quoted in Patch.com, Yahoo.com, AOL.com, and newspapers and magazines that circulate in their communities. Radio and TV is also a popular spot for Inkandescent clients, who have been interviewed on the CBS “Early Show,” NBC News, Fox News, “CNN Money,” “The Kojo Nnamdi Show,” and Federal News Radio, among others. Scroll down to see those media mentions.
Inkandescent PR also has thousands of friends, followers, and contacts in the social media world, where we regularly get the word out about our clients. Friend us today: www.facebook.com.
Our team of writers and designers has worked as journalists for decades, and we bring our decades of experience to the work we do for our clients. Creating well-written, interesting, and engaging monthly (and sometimes weekly) newsletters is the key to getting the word out to clients on a regular basis. It not only shows them your expertise and keeps them abreast of the good work you are doing — it reminds them of your work, which will encourage them to reach out to you. Whether it be a brief and simple 3-article newsletter, or a multi-page blast packed with thought-provoking articles, these newsletters are an effective way to drive business to your firm. Scroll down for examples.
In the 20 years that Washington, DC photographer Steve Barrett has been taking pictures, the likes of Michael Jordan, Margaret Thatcher, Hosni Mubarak, Spike Lee and Boris Yeltsin have found their way to the end of his lens. He has photographed George Clooney, James Earl Jones and Bill and Hillary Clinton and Sen. John McCain. His photos have been featured in Vanity Fair, Time, Newsweek, Fortune, USA Today and Washingtonian, among others business and general interest publications. His easy demeanor and artistic eye have helped him create gorgeous portraits of our Inkandescent PR clients. To schedule a photo shoot, contact Hope@InkandescentPR.com.
What makes a good press release? A great story. That’s how we write press releases about our clients’ new books and events, interesting projects, new services, and original ideas. Using our experience as journalists, we pull out the information we know will appeal to other reporters — then pick the important details and write up the press release as we would an article. It’s not a magic formula. It’s simply an authentic, newsworthy approach.
Check out some of these great Inkandescent videos featuring our clients. You can see even more at www.inkandescenttv.com.
Creating dynamic, engaging websites is often the first step in the process of working with a new client. Having built dozens of websites together since founding Inkandescent PR in 2008, our award-winning designers begin the process by creating award-winning designs. Journalist and author Hope Gibbs then craft the text on the site, and makes sure the layout is appealing and informative for customers and reporters. Our web developer Max Kukoy then programs the site, which are database-driven and can be e-commerce enabled. Scroll down to see the work we have done for our clients.
Although white papers have long been restricted to monstrous position papers published by universities and Fortune 500 corporations, we’ve given the concept a hip, contemporary look and feel. Accessible, interesting, and easy to digest — these white papers help our clients share their important ideas in a pleasing format. Change is good.