The AAPA is the only national organization to represent physician assistants in all medical and surgical specialties. Physician assistants are certified by the National Commission on Certification of Physician Assistants (NCCPA) – a mark of professional accomplishment – and state-licensed. They are health professionals who practice medicine as members of a team with their supervising physicians. PAs deliver a broad range of medical and surgical services to diverse populations in rural and urban settings. As part of their comprehensive responsibilities, PAs conduct physical exams, diagnose and treat illnesses, order and interpret tests, counsel on preventive health care, assist in surgery, and prescribe medications. Founded in 1968, the Academy works to promote quality, cost effective health care and the professional and personal growth of PAs. For details visit: www.aapa.org.
Our clients range from authors and chefs to human resource and staffing experts, futurists, historians, health care professionals, national speakers, school districts and universities, and more. These entrepreneurs are creative small business owners who need a little help getting the word out about the good work they are doing — and our team is happy to lend a hand. For decades, we have worked as journalists (writers, photographers, illustrators, and editors) and are trained to know how to respond to challenges and get the work done on a tight deadline, and pride ourselves on exceeding expectations.
Click below on each client to see the work we have accomplished for them, and read our client testimonials to see what they think of Inkandescent Public Relations.
About Artspace Projects, Inc.
Artspace’s mission is to create, foster and preserve affordable space for artists and arts organizations. This mission is pursued through development projects, asset management activities, consulting services and community-building activities that serve artists and arts organizations of all disciplines, cultures and economic circumstances.
By creating this space, Artspace supports the continued professional growth of artists, and enhances the cultural and economic vitality of the surrounding community.
For more information, go to www.artspace.org.
Opened in December 2009 by Chefs Edgar and Kim Alvarez, Avenida Restaurant serves Latin American food in the Guatemalan tradition that Chef Edgar grew up with.
Set in a historic Mount Airy home called the Cresham Cottage, which was built in the 1700s, patrons sit by the stone fireplace or on the romantic outdoor porch sipping margaritas and sampling Chef Edgar’s signature guacamole with homemade tortilla chips and fresh salsa.
Stop by for dinner tonight to sample the award-winning delicacies that he and wife and partner Chef Kim Katz Alvarez have prepared. And do bring the kids! The owners of Avenida pride themselves on being family-friendly.
Make a reservation for dinner tonight: 267.385.6857
7402 Germantown Ave • Philadelphia, PA 19119
Open Tuesday to Sunday, 5 p.m. to 10 p.m. until 9 p.m. on Sunday
Longtime restaurant owners Steven and Tracy Brecher bought The Bagelry in the fall of 2010. The popular bagel hub, located in Silver Spring, MD, is well known for its delicious bagels and shmears, and hometown feel.
The husband and wife team, who have in the past owned two other bagel shops and a deli, say they are thrilled to be finding their way in Colesville.
“Our goal is to take this shop to the next level of catering and deli,” Steven says. Stop by today: 36 Vital Way, Silver Spring, MD 20904. Tell them Inkandescent PR sent you. The coffee is on us!
Little did Bognet Construction founders Jim Bognet and Jeff Kaiser know when they leased their first office in 1998 for $500 per month in the basement of a Starbucks on MacAurthur Boulevard that 12 years later they would be manning a $50 million firm that employs 45 people.
“We love construction, and are relentless about delivering high quality, on-time, on-budget solutions for our customers,” the owners say. “Our goal is to continue to build this firm into a $150 million company in the next five years.”
Learn more about Bognet Construction here: www.bognet.com.
And look below to see how Inkandescent Public Relations is increasing the visibility of this award-winning construction firm.
About the City of Fairfax Schools — Since 2002, Hope Gibbs has been the director of communications for the City of Fairfax Schools. She is the editor of City Schools Close-Up, a newsletter that circulates to 14,000 City of Fairfax residents and businesses. The goal was to educate them about the issues, programs, and accomplishments of the K-12 program, and to pass an $86 million bond to rebuild Lanier Middle School and Fairfax High.
Success Story — Whereas an earlier bond referendum to rebuild the schools had failed, in 2004 the bond request to rebuild Lanier and Fairfax passed with an 81% approval rate. In the years that followed, Close-Up kept residents up-to-date on the reconstruction project at both schools. The newsletter won six awards for writing and design from the National School Publications Association, and residents repeatedly informed then-Superintendent George Stepp and City School Board Chairwoman Janice Miller that they appreciated the information provided in the newsletter. For more, visit www.fairfaxva.gov/school/CloseUp.asp.
Founded in 2008, Culinaria Cooking School brings together professional chefs and wine experts who want to share their passion for the culinary arts with the community.
Conveniently located in the heart of Vienna, VA, this state-of-the art facility will feature modern equipment for use by instructors and students.
The team includes (from left to right) Chef and CEO Stephen Sands, Office Manager Stefanie Sacripante, Chef and VP Pete Snaith, Chef Brian Batsel, Chef Robyn Alexander, Chef Bonita Woods, and Wine Director John Peters.
“Our classes are built around teaching the fundamentals of cooking,” says Chef Stephen Sands. “They appeal to novice chefs, seasoned cooks, and beginners. Not only do our classes emphasize food preparation, but we also teach the presentation aspects of the dishes you serve — and offer tips on how to entertain with style and class.”
About The Delaware Market House — Kim and Edgar Alvarez are the owners and chefs of the Delaware Market House, an award-winning establishment that proudly caters to the most discerning of customers on the posh Main Line just outside of Philadelphia. Having spent years working in some of the best gourmet markets and restaurants in Philadelphia, Kim and Edgar know the difference between premium quality and mediocrity, and insist on providing their customers with the freshest produce, meats, deli specialties, and gourmet prepared foods.
How Inkandescent PR Helped — Our first step was to overhaul the company’s old website. Based on Michael Gibbs’ design and Hope Gibbs’ concept and writing, Max Kukoy programmed the site and gave a fresh, clean look to the Market House. “We wanted to stay true to the traditional look of the building, which is more than 100 years old,” says Michael. “But we also needed to incorporate a contemporary feel, because Kim and Edgar are amazing chefs who are very hip and savvy.” See the final product.
Success Story — Kim and Edgar were thrilled with the new site, and hired the Inkandescent team to create additional promotional materials — everything from business cards and event promotions to press releases and holiday and catering menus. The Philadelphia Business Journal got wind of the company and on September 19 published a front page business story about the young entrepreneurs. Main Line Today magazine also took note, and in November awarded Kim and Edgar with their 13th award: Best Gourmet Meals To Go 2008.
The mission of www.disruptivewomen.net is to serve as a platform for provocative ideas, thoughts, and solutions in the health sphere. We recognize that to accomplish this, we need to call on experts outside of the health industry.
The founding Disruptive Women have audacious hopes for our blog. We’re not managing change, we’re not thriving on chaos — we’re not waiting for cures. We’re driving change, we’re creating chaos, and we’re finding cures. In a nutshell: We’re disrupting the status quo in the health machine.
Our goal is to become the “go to” health care blog — one that is recognized as a Petri dish for fresh ideas and bold solutions. Won’t you join us?
About Lighting the Creative Spark — With a doctorate in Musical Arts under her belt, international award-winning pianist Celia Im decided to use music to help others and in 2003 founded Lighting the Creative Spark, LLC, an innovative company dedicated to helping clients develop their own intuition to enhance their relationships, career and life.
The music (often her own original work) is a tool she uses to engage the active imagination, explains Celia, who has been on the faculty and taught aspiring musicians at George Mason University, University of Maryland and Peabody Conservatory of Johns Hopkins University. “In my work, I combine an intuitive processes called Music-Evoked Imagery (MEI) with my experience as a performing artist and teacher. It’s very effective because I use my own experiences as a creative person to help others find their creativity. It seems to work as well for artists and musicians as it does for lawyers and bankers.”
How Inkandescent PR Helped — Our initial steps included developing a strategy for Dr. Celia Im to move forward with her innovative concepts. We were proud to see her create the first two in a series of valuable CDs that provides more people access to her music-evoked imagery. We’re looking forward to doing much more work together in 2009!
About The Essential HR Handbook — A quick and handy resource for any manager or HR professional, this book by HR experts Sharon Armstrong and Barbara Mitchell is a useful 250-page reference guide. Published in the fall of 2008 by Career Press, it is a must-have for everyone who deals with employees on a daily basis, say the authors who wrote the book because — as human resource professionals with decades of experience — they wanted to shed light on the issues that keep managers up at night.
How Inkandescent PR Helped — Sharon and Barbara approached Hope Gibbs to get the word out about their new book. The Inkandescent team created an elegant website (design by Michael Gibbs, concept and writing by Hope Gibbs and programming by Max Kukoy) that not only featured the new book, but also highlighted Sharon’s 2003 book, “Stress Free Performance Appraisals,” and through a variety of articles and a speaking engagement / workshop calendar showed readers the expanse of experience and expertise these two veteran HR professionals have.
Success Story — Due to the posting of several press releases and an active reporter outreach campaign, the Essential HR Handbook sold hundreds of copies within months of its release, and Sharon and Barbara have been sought after speakers for companies looking to build their teams and improve their relationships with employees.
About INSIDE — In 2008, Fairfax County Public Schools’ Director of the Instructional Services Division, Peter Noonan, approached Hope Gibbs to create a quarterly newsletter that would communicate the with principals and teachers about the programs, goals, and objectives that his organization was creating.
How Inkandescent PR Helped — Starting with the Summer 2008 issue, Hope and Mike wrote and designed a 6-page newsletter that made its debut at the district’s annual Leadership Conference. The topic, Ahead of the Curve, focused on cutting-edge educational thought leaders and the FCPS principals who have incorporated their ideas into their schools.
Success Story — “Everyone loved it,” said Noonan, who moved forward with subsequent issues. The Fall issue, about the district’s innovative testing program eCART, was distributed at another leadership meeting in October. The Winter issue, came out in February, and focused on Best Practices.
The Race to GED program makes it easier than ever to reach your high school educational goal. Go for your GED and win the Race in as few as three short months. This program is designed for students with higher level skills who need extensive review before taking the GED test.
Did you know?
• GED graduates earn an average of $7,000 more each year and are much less likely to be unemployed than a worker without a GED or diploma.
• GED graduates are more likely to be employed full time.
• GED graduates have the opportunity to go to college or technical school.
• GED graduates are qualified for greater responsibilities and promotions.
• GED graduates are likely to receive job-specific technical skills training.
• GED graduates can help their children achieve in school.
The GED credential tests are sponsored and funded by the American Council on Education and the Department of Education in the Commonwealth of Virginia. All adults enrolling in the Adult Basic Education or GED classes must take the Test of Adult Basic Education assessment in both reading and math. All testing will be held each year at the end of the semester.
About GWU — As a graduate student at the George Washington University, Hope Gibbs conceptualized, wrote and coordinated brochures and other publications for the Office of Enrollment Management while working toward a masters degree in Educational Leadership. The mission of the department was to write and design glossy, hip, and eye-catching publications that would attract new students to the University. Worked closely with the art department, academic department chairs, and officials in the Office of Enrollment Management.
Success Story — In addition to winning several awards for the department for the brochures she helped create (see below), Hope Gibbs went on write for the GWU alumni magazine. It was one of her many clients in a successful freelance career.
About Golden & Cohen —Founded in 1992, Golden & Cohen is a health insurance benefit services company that serves more than 1500 clients. Based in Gaithersburg, MD, the firm generated $70 million in annual sales last year and has 15 employees.
How Inkandescent PR Helped — In 2008, CEO Stephanie Cohen decided she’d had enough of the ballooning cost of health care and decided to host the DC Health Summit on Oct. 29, 2008.
Success Story — The event brought together more than 100 of the top minds in the health insurance and health care industry, including keynote speaker Steven Aldana, owner of Wellsteps Inc., and panelists Kaiser Permanente’s Director of Population Care Dr. Amy Compton-Phillips, Neurosurgeon Dr. James Melisi, the National Rehabilitation Hospital’s VP Dr. Paul Rao, Maryland’s former Insurance Commissioner Al Redmer, and UnitedHealthcare COO Dr. Sanford Cohen — and Virginia Senator George Barker, who prior to taking office last November worked for 30 years for the Health Systems Agency of Northern Virginia where he helped contain skyrocketing health care costs, promote quality of care, and ensure access to medical care for all Northern Virginians. The moderator was futurist Andy Hines of the research and consulting firm Social Technologies.
About Great Handmade Gifts — Founded by Hope Gibbs in 2001, Great Handmade Gifts is an e-commerce website that represents dozens of artists, artisans, and authors and helps them market their goods to a national audience. The mission is to give artists, artisans, authors and musicians a spot on the web where their work shines – and sells.
How Inkandescent PR Helped — The company motto, “You are unique your gifts should be, too,” negates a herd mentality and encourages shoppers to be brave and shop for original goodies, the kind that the GHG’s artists create. To add to the high-quality feel, each member is juried into the network, and items are judged based on quality, presentation, and whether you will be able to fulfill orders in a timely manner.
Success Story — Using press releases, event planning, and reporter outreach techniques, the website became one of the first popular online gift companies. Seven years later, sales and membership continue to grow. For details, visit www.greathandmadegifts.com.
HABITAT RULES: There is an incredibly strong link between women and homes. Women are the “gatherers,” the ones who nurture and support the family. This is why we have a passion to support Habitat For Humanity’s mission and eliminate poverty housing worldwide.
WOMEN WHO BUILD: Formed in the fall of 2008 by HR expert and longtime Habitat board member Alice Waagen, our group — a growing grassroots effort that works under the umbrella of Habitat for Humanity Northern Virginia — is determined to bring together women from all walks of life to help build the newest Habitat for Humanity of Northern VA project at Maple Ridge in Fairfax, VA.
OUR GOAL: We have grand plans for what we want to accomplish (we are a bunch of determined women, after all). To build a house for a family-in-need, for instance, we need to raise $180,000. That’s a tall order, we realize, our first ambition is to raise $5000 — enough to sponsor one work day. Please help us by making a donation!
John Hasenberg is a senior vice president for wealth management with MorganStanley SmithBarney in Washington, D.C. He works with individuals, families, business owners, corporations and non-profits. Featured services range from selecting investments to retirement planning to sophisticated estate planning. Prior to joining Smith Barney, he spent six years with A.G. Edwards, where he was a member of the firm’s President’s Council in 2005 and 2006.
Nancy Hartsock is a Financial Advisor and Financial Planning Specialist with The Hasenberg Hartsock Group at MorganStanley SmithBarney, and specializes in wealth management, financial planning, and multi-generational family work. During her years in the financial services industry, she has helped her clients reach their wealth goals through hard work and a common sense approach to successful investing. Nancy began her career in the financial services industry with AXA Advisors, LLC in 2001 prior to joining Smith Barney in 2005.
About Hooks Book Events — New ideas can change the way employees approach their daily tasks. Offering them a chance to network with colleagues while improving their work skills will differentiate your organization and improve the work environment. That’s where HooksBookEvents comes in. Partners Perry Hooks and Loretta Yenson work with large publishing houses and university presses to determine which exciting authors and new books are touring each season. Book events build communities and promote continuing education in your organization around new ideas, our mind-expanding programs also bring insight and stimulate intellectual discussions on current events, history, science and more.
How Inkandescent PR Helped — A new website was the first step toward helping this growing company show off the incredible authors and events they are hosting in 2009. Launched on New Year’s Eve, the site teased an article on the firm’s mention in The Washington Post magazine (Jan. 4) and an upcoming high-profile event with Dr. Muhammad Yunus speaking at the GWU Lisner Auditorium (Feb. 4).
“Fifty-Two Words My Husband Taught Me,” is an uplifting memoir by attorney Joy Rodino, which pays tribute to the inspiring legacy of her husband Congressman Peter Rodino. It also illuminates his passion for the brilliant vision of our Founding Fathers and the fifty-two words of the Preamble to the Constitution.
“For Peter Rodino, ‘We the People’ was more than just the first few words of the Constitution, it was a way of life and a sacred duty,” Joy explains. “Rising from his birth in a Newark, New Jersey tenement to Chairman of the House Judiciary Committee, Rodino guided the country through its most serious constitutional crisis to what many have hailed as the Constitution’s finest hour — the 1974 Nixon impeachment inquiry and the ultimate resignation of the President, affirming the supremacy of the rule of law.”
She was so inspired by Peter’s commitment to the principles of the Preamble that, before his death in 2005, she decided that I wanted to memorialize his passion for those principles that are so relevant to our lives today. “The “blessings of liberty permeated Peter’s life and conversation, and I hope that my tribute to his legacy will inspire within you a commitment to share those blessings and live a life that matters.”
Born in Brooklyn in 1957, Judith Peck has made it her life’s work to paint about the history and healing of social injustice.
A graduate of the George Washington University with a degree in fine arts, she has exhibited her work in venues nationwide, including the Center for Civil and Human Rights in Atlanta, GA and the Rhonda Schaller Studio in Chelsea, NY, as well as in such print media as Ori Soltes’ book The Ashen Rainbow: Essays on the Arts and the Holocaust and the San Francisco City Concert Opera Orchestra’s announcement for “Die Weisse Rose.”
For more information visit www.judithpeck.net.
About La Strada on the Avenue restaurant — This new family-friendly, family-owned Italian restaurant opened in Del Ray, VA in the spring of 2008. Executive chef Stephen Scott is the former maestro of the kitchen at such D.C. area dining icons as Zola, Argia’s, Primi Piati, Galileo, and I Matti. His parents Stephen and Diana Scott, and sisters Kristen and Courtney, will be managing the restaurant.
How Inkandescent PR Helped — “We are a family that loves to cook,” insists Diana, noting that her mother, Argia Balboni, knew early in Stephen’s life that he was destined to become a chef. When she and her husband bought the restaurant, they wanted La Strada to be about “la familia,” so that’s what we’ve focused on in the PR campaign.
Success Story — Open only a few months, it’s tough to get a seat at this local bistro and nearly impossible on Friday and Saturday night. To make a reservation, visit www.lastrada-ontheavenue.com.
About Laura Lee’s handbags — With a master’s degree in international studies from Harvard University, Laura Lee Williams is a businesswoman with a flair for numbers and fashion. She’s worked for Nike, Polo Ralph Lauren, American Express and Apple Computer. But when she was the vp of global business with Hong Kong’s Pacific Century CyberWorks (PCCW) she was inspired to create a company of her own.
In 2003, she launched the luxury handbag firm Laura Lee Designs, and ever since her stylishly appealing, fabulously chic handbags have adorned the arms and outfits of celebs including Desperate Housewives Eva Longoria, Oscar winner Mira Sovino, and Touched by an Angel actress Roma Downey.
“Each bag is handmade with Nepalese fabrics, high quality satins and swirling patterns of Japanese beads,” Laura Lee explains. “Colorful snakeskin accentuates each bag and adds functional elegance to each piece. The bags are less an accessory and more a piece of wearable art, a Laura Lee Designs handbag captures individuality and verve. You definitely can’t be a wallflower to wear one of these bags!”
How Inkandescent PR helps — Soon after being named the Enterprising Woman of the Year 2009, Laura Lee hired Inkandescent PR to help take her growing company to a new level of visibility. Coming soon will be a blog, fashion-focused articles, and more press mentions. Stay tuned!
About the Lincoln Leadership Institute — Civil War history becomes a metaphor, and the battlefield a classroom at the Lincoln Leadership Institute, an organization dedicated to serving as a resource for individuals, teams and organizations who find themselves having to perform or produce in a stressful and rapidly changing environment with limited resources and limited information. It was founded by Steven B. Wiley — an entrepreneur, author, and highly acclaimed speaker who has influenced and entertained tens of thousands of top executives from around the world — he leads organizations toward unprecedented success by developing leaders at all levels.
How Inkandescent PR Helps — Hundreds of C-level executives and managers attend the Journeys program, then go back to their offices with renewed energy and a common purpose. Inkandescent helps even more leaders understand the power of this approach to team building by helping upadate a quarterly newsletter, write press releases based on articles, and reach out to reporters eager to learn about Wiley’s secret.
Clarkston, Georgia, was a typical southern town until it was designated a refugee settlement center in the 1990s, becoming the first American home for scores of families in flight from the world’s war zones — from Liberia and Sudan to Iraq and Afghanistan. Suddenly Clarkston’s streets were filled with women wearing the hijab, the smells of cumin and curry, and kids of all colors playing soccer in any open space they could find. The town also became home to Luma Mufleh, an American-educated Jordanian woman who founded a youth soccer team to unify Clarkston’s refugee children. These kids named themselves the Fugees.
Set against the backdrop of an American town that without its consent had become a vast social experiment, Outcasts United follows a pivotal season in the life of the Fugees and their charismatic coach. Warren St. John documents this diverse group of young people as they coalesce into a band of brothers, while also drawing a fascinating portrait of a fading American town struggling to accommodate its new arrivals. At the center of the story is the fiery Coach Luma, who relentlessly drives her players to success on the soccer field while holding together their lives — and the lives of their families — in the face of a series of daunting challenges.
ABOUT AUTHOR WARREN ST. JOHN
Warren St. John is a New York Times reporter who has written for The New Yorker, The New York Observer, and Wired magazine. The story that his newest book “Outcasts United,” is based upon first appeared as a 2007 article for the New York Times. The book was published in April and has also been optioned for a motion picture by Universal Studios. St. John is also the author of the National Bestseller Rammer Jammer Yellow Hammer: A Road Trip into the Heart of Fan Mania, which explores the phenomenon of sports fandom and chronicles the season St. John spent following Alabama football fans. He lives in New York City.
For every patient, we devise a comprehensive care plan, addressing patient needs and guardian concerns. We are dedicated to upholding the Patients Bill of Rights, and provide services 24 hours a day / seven days a week.New patients, including permanent placements, are admitted within 24 hours. We also recognize the comfort that comes from communicating in one’s native tongue; our staff is fluent in English. Filipino, Korean, and Spanish. For more information, visit www.pavilionmedical.com.
Established in 1970, Potomac Basin Group Associates now has more than 50 assured insurance professionals who serve more than 3,500 employer clients.
With so many experts on your side, this insurance firm is able to share leading-edge ideas and benefits strategies that provide our customers with the most appropriate offerings in health and wellness, property and casualty, retirement, disability, long-term care, voluntary and executive benefits.
For more information visit www.potomacbasin.com.
Simplicity Urgent Care is a neighborhood center that is open evenings and weekends, and never requires on appointment.
Located at 3263 Columbia Pike in Arlington, our goal is to provide a medical center where you can see a doctor any day of the week – whether you have insurance or not.
From treating sore throats and cold-and-flu symptoms to cuts and abrasions, strains and sprains, and urinary tract infections, the doctors on our staff provide fast, friendly care, as well as immunizations, X-rays, drug screenings, travel medicine, and more.
For more information, visit www.simplicityurgentcare.com.
About Social Technologies — Hope Gibbs served as the leader of corporate communications at this global futurist research and consulting firm from January 2007 through August 2008. There, she managed the public relations department, coordinating PR efforts between DC office, Shanghai, London, and Tel Aviv. She wrote a press release each week, numerous blog entries, updated the company’s website, served as managing editor of its quarterly newsletter ChangeWaves, and promoted books and other S)T publications.
Success Story — Due to her efforts, the company’s analysts were quoted in some of the nation’s top business publications including Forbes, MSNBC, BusinessWeek, SmartMoney, and the New York Times. Analysts were also featured on the CBS Early Show, ABC, and the Fox Business Report. For more, visit Social Technologies’ blog, http://changewaves.socialtechnologies.com.
When it comes to navigating the complex world of immigration law, you want to get it right the first time. Whether the goal is to obtain a work visa, green card, or full U.S. citizenship — you need an expert who understands the complexities of the law.
At Trow & Rahal, P.C., attorneys Cynthia Hemphill, Linda Rahal, and Steve Trow have helped clients with their immigration issues since 1993. They stay on top of rapidly changing regulations, steer around the roadblocks in the system, and craft a customized solution to help you receive the benefits you require.
Recognized as leading business immigration attorneys, Trow & Rahal’s reputation for high ethical standards has earned them recognition in Best Lawyers in America and Martindale-Hubbell Bar Register of Preeminent Lawyers.
For more information, visit www.trowrahal.com.
Vint Hill Craft Winery is dedicated to the experience of world-class winemaking and winemaking education. Customers will receive a hands-on instruction in every aspect of the process; crafting their own personalized wine. We will teach you the choices and differences, from fruit selection and fermentation through aging and bottling; you will earn the title of ‘Vintner’ as your accomplishment to display as you enjoy your wine.
About Workforce Learning — Workforce Learning LLC is a leadership development company that provides managers and C-level executives with the skills and knowledge they need to build a more productive work environment. Since founding the company in 1997, owner Alice Waagen, PhD, has developed highly effective leadership programs and coaching workshops that teach the people in charge how to motivate and inspire employees. “Research shows that the single reason most organizations fail to thrive is a lack of strong people skills among those at the top,” Alice says. “We work to ensure organizations are healthy from the top down, and ultimately if an organization has happy, energized, effective employees they find it reflected in the bottom line.”
How Inkandescent PR Helped — One of our initial goals was to revamp the dated website that Alice had been using, but first we got to work on a bimonthly newsletter that she had success with. “I loved writing the newsletter, but had trouble getting it out on a regular basis,” says Alice. “I knew that if we could get that out it would help me gain some visibility and from there we’d get moving on the website.”
Success Story — Within a few months, Hope Gibbs and Alice published two e-newsletters, thanks to help from Susan Devereaux, owner of S.E.D. Services and Alice’s virtual assistant who manages her database and newsletter distribution. In September 2008, thanks to the help of web developer Max Kukoy, Alice launched her new website.