Hooks Book Events
About Hooks Book Events — New ideas can change the way employees approach their daily tasks. Offering them a chance to network with colleagues while improving their work skills will differentiate your organization and improve the work environment. That’s where HooksBookEvents comes in. Partners Perry Hooks and Loretta Yenson work with large publishing houses and university presses to determine which exciting authors and new books are touring each season. Book events build communities and promote continuing education in your organization around new ideas, our mind-expanding programs also bring insight and stimulate intellectual discussions on current events, history, science and more.
How Inkandescent PR Helped — A new website was the first step toward helping this growing company show off the incredible authors and events they are hosting in 2009. Launched on New Year’s Eve, the site teased an article on the firm’s mention in The Washington Post magazine (Jan. 4) and an upcoming high-profile event with Dr. Muhammad Yunus speaking at the GWU Lisner Auditorium (Feb. 4).
Illustration and design by by Michael Gibbs
Client: Hooks Book Events
Assignment: Create a sophisticated corporate identity that reflected the passion of owners Perry Pidgeon Hooks and Loretta Yenson for bringing authors and ideas to government agencies and corporations. The logo was subsequently used on business cards, posters, postcards, and other promotional materials, which served to successfully brand the company.
Illustrated logo and design by Michael Gibbs
Concept and writing by Hope Katz Gibbs
Client: Hooks Book Events
Assignment: Create a promotional product to highlight the article about Hooks Book Events (HBE) that ran in The Washington Post magazine in January 2009, and also to feature the authors and high-profile corporations that hire HBE to bring those writers into their companies to inspire employees. Click here to view the back of the card.
Solution: By featuring the beautiful logo created by Michael Gibbs on the front of the card, and quotes from the authors and companies on the back, this card got people’s attention. Since it was designed as a postcard, it worked as a self-mailer, thank you note, and bookmark that the owners — Perry Pidgeon Hooks and Loretta Yenson — could tuck into all the books they sell.
PUBLISHER’S WEEKLY, Aug. 31, 2009 — In an article published today in Publisher’s Weekly, reporter Judith Rosen profiled Hooks Book Events.
She writes: A new breed of booksellers, many of whom got their start in the B2B world, are finding success by altering the traditional independent bookselling model. They retain a commitment to independent bookselling and frequently belong to both their regional booksellers’ association and ABA—and they influence the bestsellers by reporting their sales to the New York Times.
Perry Pidgeon Hooks of Hooks Book Events in Bethesda, Md., has a bookstore affiliation, with sales going through the registers of nearby Politics and Prose in Washington, D.C. A former marketing director at Davis-Kidd in Nashville, Hooks was hired to work on corporate sales at Politics and Prose more than a decade ago. Soon she found that she was spending so much time organizing events for government agencies like the Department of the Interior that she flopped her work and became an independent contractor, taking a commission from the store.
FOR IMMEDIATE RELEASE
WASHINGTON DC, AUGUST 21, 2009 — Mark your calendar for September 8 at 8 p.m. when the DC-based author events company Hooks Book Events will host an intriguing conversation at DC’s Avalon Theater between New York Times bestselling writer Dan Pink and award-winning science journalists Po Bronson and Ashley Merryman.
The topic of discussion will be Bronson and Merryman’s hot new book NURTURESHOCK, which argues that when it comes to children, we’ve mistaken good intentions for good ideas. “Many of modern society’s strategies for nurturing children are in fact backfiring because key twists in the science have been overlooked,” the authors explain.
Date: September 8, 2009
Time: 8 pm
Location: The Avalon Theater
5612 Connecticut Avenue, NW, Washington, DC 20015
New York Times bestselling author Daniel Pink will interview Po Bronson and Ashley Merryman about their new book, NurtureShock: New Thinking About Children.
NURTURESHOCK is one of the most important books you will read this year,” says Pink, noting Bronson and his co-author Ashley Merryman move parenting out of the realm of folklore and into the realm of science and reveal what decades of studies teach us about the complexities of raising, happy, healthy, self-motivated kids. “As a writer, I was impressed by the prodigious research and keen analysis. As a father, I was consumed with taking notes and exhilarated by all I learned.”
MOTLEY FOOL.COM, July 17, 2009 — In an article entitled A New Business Model for the Digital Age, posted today on the Motley Fool Stock Advisor, reporter Jennifer Schonberger writes:
Since 2002, David and Tom Gardner have returned 32.89% while the S&P 500 returned -8.78%. There is no question that traditional media is in disarray right now. Major news outlets from CBS (NYSE: CBS) to Gannett (NYSE: GCI) to The New York Times (NYSE: NYT) are being forced to transition to a different model because of the underlying economics of their mediums (in most cases, a digital model).
But transitions to digital by media and other types of companies have left many questioning what the magic formula for profits is. At a recent event sponsored by Hooks Books and The Motley Fool, Chris Anderson, editor of Wired magazine and author of the new book Free: The Future of a Radical Price, offered a solution to the conundrum.
FEDERAL NEWS RADIO, APRIL 24, 2009 — Hooks Book Events co-founder Perry Pidgeon Hooks was featured on today’s 10 a.m. radio broadcast of “Inside Government,” during a recap of this week’s Government Executive’s 2009 Excellence in Government Conference on www.federalnewsradio.com, 1500 AM in the Washington, D.C., area.
Hooks discussed her company’s role in connecting big thinkers with the federal government to tackle the most pressing issues. Case in point was the keynote speaker she brought to the April 20 Government Executive’s 2009 Excellence in Government Conference — the award-winning broadcaster Cokie Roberts, who discussed her latest book, “Ladies of Liberty: The Women Who Shaped Our Nation,” as well as President Obama’s initiative to increase public service.
C-SPAN BOOK, February 15, 2009 — At 3pm today, C-SPAN BOOKS aired the speech that microfinance expert Dr. Muhammad Yunus gave on Feb. 4 at the Lisner Auditorium on the campus of the George Washington University. WATCH DR. YUNUS’ SPEECH HERE
“Our thanks go out to the 1400 people who packed the Lisner Auditorium to hear the the wonderful 2006 Nobel Peace Prize Winner speak to us about ways we can create a world without poverty,” says Perry Pidgeon Hooks, co-owner of Hooks Book Events, who with her partner Loretta Yenson brought Dr. Yunus to D.C. to share his wit and wisdom. “Dr. Yunus inspired everyone with his impressive thoughts on the importance of microfinance and social business from his important book.”
Washington DC, January 4, 2009 — Anyone who understands the importance of micro-lending as a means to end global poverty will want to join Hooks Book Events when it hosts a special event with Nobel Peace Prize Winner Dr. Muhammad Yunus Feb. 4 at 7 p.m. on at the Lisner Auditorium on the campus of the George Washington University in Washington, D.C.
The Grameen Bank founder and managing director will be speaking about his latest book, “Creating a World Without Poverty,” which outlines his vision for a new business model that combines the power of free markets with the quest for a more humane world. He’ll share the inspiring stories of companies that are doing this work today.
This event is open to the public. A portion of proceeds from book sales will benefit the Grameen Foundation. Tickets to event are $25 and can be purchased through Ticketmaster. For more information visit www.hooksbookevents.com.
About Dr. Muhammad Yunus
A native of Bangladesh, Dr. Yunus was educated at Dhaka University and was awarded a Fulbright scholarship to study economics at Vanderbilt University. In 1972, he became head of the economics department at Chittagong University. He is the founder and managing director of Grameen Bank, a pioneer of microcredit, an economic movement that has helped lift millions of families around the world out of poverty. Yunus and Grameen Bank are winners of the 2006 Nobel Peace Prize.
January 4, 2009, The Washington Post Magazine — In today’s issue of The Washington Post Magazine, reporter Elizabeth Chang profiles Hooks Book Events owners about their growing book events business. “Perry Pidgeon Hooks and Loretta Yenson say Washington is the perfect base for a business that brings books and ideas to public and private organizations,” she writes. Says Perry: “Washington’s kind of the central place for thinking and thought production.” Read the article here.