Press Releases
What makes a good press release? A great story. That’s how we write press releases about our clients’ new books and events, interesting projects, new services, and original ideas. Using our experience as journalists, we pull out the information we know will appeal to other reporters — then pick the important details and write up the press release as we would an article. It’s not a magic formula. It’s simply an authentic, newsworthy approach.
Understanding the “Me” Versus “We” Approach to Work to Prosper in the Era Ahead
Arlington, VA, August 27, 2012 — “Since at least the time of Socrates, older generations have criticized younger ones for not being as smart, hardworking, polite, selfless, or strong as they themselves were when they were young, explain generational experts Michael Hais and Morley Winograd.
“For that reason, it’s hardly surprising that a cottage industry has arisen devoted to attacking the nation’s youngest generation, Millennials (born 1982-2003), as a lazy, soft, self-centered, and narcissistic ‘me’ generation,” they note. Click inside to learn why.
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Arlington VA, August 8, 2012 — Playwright George Bernard Shaw once said, “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.”
“By this definition, some of today’s leading entrepreneurs are decidedly unreasonable—and a fair few have even been dubbed crazy,” insists Pamela Hartigan, the August 2012 Entrepreneur of the Month in the monthly business magazine, BeInkandescent.com.
A frequent lecturer on social entrepreneurship and innovation at graduate schools of business in the USA, Europe, and Asia, and an adjunct professor at the Columbia Business School, Hartigan explains exactly what is social entrepreneurism, how social entrepreneurs are changing the world, and some of the new businesses that are emerging.
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FOR IMMEDIATE RELEASE
Contact: Hope Katz Gibbs
Inkandescent Public Relations
703 346-6975 / hope@inkandescentpr.com
CREWS CONTROL FORECASTS THE FUTURE OF THE VIDEO INDUSTRY
When it comes to tracking trends in the corporate video world, it’s time to go beyond what’s new, bigger, and better, says Andrea Keating, founder of the international video-staffing firm Crews Control. Following are some of the industry trends that her company is tracking.
Washington, DC, July 2, 2012 — The video production world, like most other industries, is moving forward at lightning speed thanks to new technologies, realizes Andrea Keating, founder of the international video-staffing firm Crews Control.
“But think back—it wasn’t always this way,” she insists. “Just a few years ago, for instance, our clients were using tape, and standard definition at that.”
What started the flurry of innovation? In the June issue of her monthly publication, Crews Control News, Keating’s trend analyst Rebekah Toth provides interesting statistics (such as those listed below), as well as a thoughtful analysis of the trends in video production that may interest your readers.
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FOR IMMEDIATE RELEASE
Contact: Hope Katz Gibbs
Inkandescent Public Relations
hope@inkandescentpr.com / 703 346-6975
5 TIPS FOR RETIRMENT SUCCESS
Everyone knows they should plan for retirement-but too many people never get around to doing it. Following are five simple ways to make the process easier, courtesy of the financial planning firm Egan, Berger & Weiner, LLC
Washington, DC, July 2, 2012 – Although many people are concerned about the economy, planning ahead for a secure financial future isn’t something that most people have mastered. And that can be a big mistake, especially during turbulent financial times.
“Planning for retirement is the equivalent of deciding to go on a trip to a place that’s far away and unfamiliar,” says Bryan Beatty, a partner at Egan, Berger & Weiner, LLC, who has been a financial planner for more than two decades. “You need to figure out how much gas and food you’ll need, and which transportation methods you will use. Then you have to chart a route or series of paths you must take to get to your destination without getting stuck at an impassable bridge or diving into a ravine or missing your target entirely and getting lost in a desert. You get the picture.” Following are some of the tips that Beatty shares with his clients.
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Contact: Hope Katz Gibbs
Inkandescent Public Relations
hope@inkandescentpr.com / 703 346-6975
Tell a great story in a concise and clever manner, add in pithy subheads and easy-to-remember bullet points, and call readers to action
Washington DC, Today’s Date — “Grabbing the reader’s attention, encouraging them to attend an event or learn more about a product or service, and intriguing reporters so they want to learn more is the goal for any good press release,” says Inkandesent Public Relations founder Hope Katz Gibbs, a veteran journalist who for more than a decade has been happily writing interesting press releases that get picked up by the media.
“Whenever I’m writing a release, my purpose is to tell a story—albeit briefly—that makes readers want to learn more about the topic I’m discussing,” she says. “Of course, it’s also rewarding to write a press release in a way so that it reads like a mini-article, since this gives it a greater chance of being picked up by newspapers, magazines, and blogs.”
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FOR IMMEDIATE RELEASE
Contact: Hope Katz Gibbs
Inkandescent Public Relations
hope@inkandescentpr.com / 703 346-6975
A NEW GENERATION DEBUTS: MEET ‘THE PLURALS’
Futurists and authors of “Millennial Momentum,” Morley Winograd and Michael D. Hais, Welcome the ‘Pluralist Generation’
Washington DC, June 6, 2012 — “Evidence of the arrival of America’s newest Adaptive generation has surfaced, which is beginning to define how and why this latest Adaptive generation differs from the older Millennial Generation,” researchers Morley Winograd and Michael D. Hais announced today.
In a groundbreaking release, they point to the market research firm Frank N. Magid Associates, which name the emerging, Adaptive generation the “Pluralist Generation.”
“Its members, known as ‘Plurals,’ reflect the overwhelmingly distinguishing demographic of America’s newest generation: its ethnic, racial, and religious diversity.”
Somewhere among the nation’s current crop of grade-schoolers is a charismatic charmer who will become this century’s rebel. It remains to be seen if he or she will enlist fellow Plurals in a cause that will remake the country, or simply signal the beginning of yet another generational shift in the nation’s attitudes and beliefs.
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After feeling he had no choice but to close the doors of the school his parents founded in 1992, ACT College president Jeffrey S. Moore fights for change and for rights for all students in the nation’s career colleges
April 10, 2012, Arlington, VA —Jeffrey S. Moore explained today why the for-profit vocational school his parents founded in 1992, ACT College, was required to close its doors on April 3.
“We feel terrible for the 361 students who were enrolled, and the 54 employees on our payroll,” says Moore, who been president of ACT College since 2002. “We have always been focused on the students. We tried desperately to keep the school open, but could not overcome the Department of Education’s refusal to reimburse the school for money it had earned for teaching the students since December 2011.”
Moore’s attorney, Gerald Ritzert of Ritzert & Leyton in Fairfax, VA, indicates that the total being withheld is $1,444,974.
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October 1. 2011, Annapolis MD — Inkandescent Public Relations is thrilled to have partnered with Art at Large, Inc., a graphics and public art company based in Annapolis, MD, on the fall 2011 Get Your Joy On Annapolis marketing campaign.
In addition to helping with project management, hiring photographers and videographers, and assisting Art at Large’s president Sally Wern Comport, Inkandescent PR’s Hope Gibbs helped write the text that appears on the Annapolis & Anne Arundel County Conference & Visitors Bureau website, www.visitannapolis.org/get-your-joy-on.
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September 1, 2011, Washington DC — Bring your creativity. Bring your optimism.
And join us Sunday afternoon, September 18, 2011, for the Life is Good Kids Rock & Art Festival to raise funds for The Life is Good Playmakers Kids Foundation, which helps kids overcome life-threatening challenges.
“I have been raising funds all summer to support this important organization, and even got to interview Bert Jacobs, the founder of The Life is good Company, to talk about more ways to help kids who aren’t as lucky as me and my friends,” says Dylan Gibbs, 12, who is hosting the backyard event. “He suggested that we host a festival with backyard games, art contests, and music, and I thought that would be a fantastic idea. See the photo of me and Bert, below.”
When: The festivities begin at 1 p.m. and go until 5 p.m.
Where: At Dylan’s house (Send us an email for directions.)
Donations: We ask that each attendee make a minimum of a $5 donation to the Life is Good Kids Foundation at the door. (Credit card donations will be uploaded directly to the website upon entry, and your name will be posted on the fundraising website. Cash and checks are accepted. Please make all checks out to the Life is good Playmakers.)
What: Music, arts & crafts, backyard games, treats, and a wine tasting for the adults. We are thrilled to featuring the following:
Music: The day will be filled with music by kid musicians, including teenage phenom Cecelia Jeffrey, 11th grade violinist Anna Gibbs, middle schoolers rockers Muchos Muchos Tacos, and 7th grade guitarist Evie Priestman (see those bios below).
Arts & Crafts: Each participant will be given a large sheet of construction paper and with the provided pens, markers, and crayons will have the opportunity to create their own Life is good artwork. We’ll then tack all of the creations to the front and back of our house to build a giant mural. A panel of artists will then choose their favorite 25 pieces of artwork, which Dylan will deliver to the Chief Playmaker, Steve Gross, at Life is good headquarters in Boston.
Backyard Games by the Boy Scouts: Members of Dylan’s local Boy Scout Troop 106 will be creating and moderating the backyard games, which include sack races, obstacle course, a football toss, hula hoop contest, face painting, and more.
Cookies and Lemonade Stand: Girls who the neighborhood will be raising even more funds at the cookie & lemonade stand they are setting up.
Wine Tasting for the Grown-Ups: Several local wine shops have agreed to donate bottles of wine so the adults can learn about wine. An additional donation of $5 is requested.
Thanks to our Sponsors! We are truly grateful to our sponsors, Arlington’s Arrowine & Cheese, whose owner Doug Rosen graciously donated two cases of wine for our tasting. And Barston’s Child’s Play,”:http://www.barstonschildsplay.com which donated a very special toy for our grand prize.
For details, contact us at by email hope@inkandescentpr.com, and cell at 703 346-6975.
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Don’t miss this Board of Trade Speaker Series featuring Tom Gardner, Co-Founder, The Motley Fool and LouAnn Lofton, Author, “Warren Buffett Invests Like a Girl, and Why You Should Too.”
When: Friday, July 8, 2011
8:00 am Registration and Networking
8:30 – 10:15 am Program and Book Signing
Where: Key Bridge Marriott, Arlington VA, Capital View Ballroom
Register Now: $75 Members / $100 Non-Members
What will you learn? Warren Buffett and all of the women of the world have one thing in common: They are better investors than the average man, a fact proven by psychologists, scientists, and the value of their portfolios. While men tend to be too confident, compulsive, and overly daring, women tend to be more studious, skeptical, and reasonable — traits that have led them to consistently outperform their male counterparts as investors.
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