"Millennial Momentum," by veteran researchers Morley Winograd and Michael D. Hais

Morley Winograd and Michael D. Hais are co-authors of Millennial Momentum: How a New Generation Is Remaking America, published by Rutgers University Press.

This second book by the veteran researchers explores how the Millennial Generation will change the way America lives and learns, works and plays, votes and governs itself.

Their previous book, Millennial Makeover: MySpace, YouTube, & the Future of American Politics, (Rutgers University Press, 2008), was named a New York Times favorite book.

They are also fellows with the Washington DC think tank NDN, and the New Policy Institute.

For more information, visit www.mikeandmorley.com.

More About Morley Winograd

Morley is a Senior Fellow at the University of Southern California’s Annenberg School’s Center on Communication Leadership and Policy.

He served as senior policy advisor to Vice President Al Gore and director of the National Partnership for Reinventing Government (NPR) from December 1, 1997, until January 20, 2001. Winograd also co-authored (with Dudley Buffa) “Taking Control: Politics in the Information Age” (Holt, 1996).

Currently, he is president and CEO of Morwin, Inc., a strategic planning consulting company for government and nonprofit organizations. Winograd earned a Bachelor of Business Administration and attended Law School at the University of Michigan. He resides in Los Angeles.

More About Michael D. Hais

Michael served for a decade as vice president, Entertainment Research, and for more than 22 years overall at Frank N. Magid Associates where he conducted audience research for hundreds of television stations, cable channels, and program producers in nearly all 50 states and more than a dozen foreign countries.

Prior to joining Magid in 1983, Hais was a political pollster for Democrats in Michigan and an assistant professor of Political Science at the University of Detroit. He received a BA from the University of Iowa, an MA from the University of Wisconsin at Madison, and a PhD from the University of Maryland, all in political science. He resides in Los Angeles and Puerto Vallarta, Mexico.

Click here to learn more: www.mikeandmorley.com.

Click here to read their monthly GENERATIONS column in Be Inkandescent magazine.

Morley Winograd featured on Diane Rehm Show

July 27, NPR — In a discussion about “Political Implications Of Today’s Generation Gap,” generations expert Morley Winograd joined David Leonhardt Washington bureau chief of The New York Times, and Karlyn Bowman, resident fellow at the American Enterprise Institute on the Diane Rehm Show today.

“Some say the gap between younger and older Americans over economic, social and political issues is wider than at any time since the the 1960s,” said Rehm. “We explore what this could mean for federal spending priorities and the outcome of the 2012 election.”

Click here to listen to the broadcast: thedianerehmshow.org.

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The Millennials and Health: How They Behave Under Stress

By Morley Winograd and Michael D. Hais
Authors, Millennial Momentum

One of the distinctive traits of Millennials (born roughly 1982-2003) is a constant feeling of being pressured. Thanks to their parents setting high expectations for them, Millennials consider life a series of hoops to be jumped through.

At each stage of their young lives, from kindergarten to college, the pressure to succeed has made them a risk averse, anxious generation, even as they remain optimistic about their ultimate success.

As a result, almost half of Millennials (45%) report feeling nervous due to stress at least monthly, and more than half (52%) say that their stress levels have increased over the last five years. But Millennials are also demonstrating a much healthier approach to dealing with this problem than older generations, reinforcing their reputation as the best-behaved American generation in decades.

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PRESS RELEASE: "A New Generation Debuts," announce futurists and authors Morley Winograd and Michael D. Hais


Contact: Hope Katz Gibbs
Inkandescent Public Relations
hope@inkandescentpr.com / 703 346-6975


Futurists and authors of “Millennial Momentum,” Morley Winograd and Michael D. Hais, Welcome the ‘Pluralist Generation’

Washington DC, June 6, 2012 — “Evidence of the arrival of America’s newest Adaptive generation has surfaced, which is beginning to define how and why this latest Adaptive generation differs from the older Millennial Generation,” researchers Morley Winograd and Michael D. Hais announced today.

In a groundbreaking release, they point to the market research firm Frank N. Magid Associates, which name the emerging, Adaptive generation the “Pluralist Generation.”

“Its members, known as ‘Plurals,’ reflect the overwhelmingly distinguishing demographic of America’s newest generation: its ethnic, racial, and religious diversity.”

Somewhere among the nation’s current crop of grade-schoolers is a charismatic charmer who will become this century’s rebel. It remains to be seen if he or she will enlist fellow Plurals in a cause that will remake the country, or simply signal the beginning of yet another generational shift in the nation’s attitudes and beliefs.

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Why Generation X Is Sparking a Renaissance of Entrepreneurship

By Morley Winograd and Michael D. Hais
Authors, Millennial Momentum

Martha Beck, as with many of her Boomer Generation peers, finds the principles to guide her life though a deep exploration of her inner self.

Boomers, like other “idealist” generations before them, believe life should be about a search for truth that their inner consciousness reveals.

The generations that come along after this “idealist” type, such as Generation X, and the Lost generation of F. Scott Fitzgerald in the 1920s, react against the previous generation’s efforts to change society according to notions of some revealed truth, but join the “idealist generation” in encouraging the celebration of individual effort and risk-taking.

As a result, “reactive” generations spark a renaissance of entrepreneurship in our economic life, even as overall confidence in our economic institutions declines as problems with an inner-directed approach to leadership become clear.

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Why Millennials Want to Do Well by Doing Good

By Morley Winograd and Michael D. Hais
Authors, Millennial Momentum

Members of the Millennial Generation (born 1982-2003) differ sharply with older generations on what constitutes success in life. Consider the Life is good Playmakers, the nonprofit organization of the Life is good Company, where Steve Gross holds the title of Chief Playmaker.

“Play is serious business,” says Gross, a social worker who is on a mission is to help kids overcome life-threatening challenges. ““Millions of our nation’s youngest children have experienced profound trauma in its many forms, including domestic violence, abuse, neglect, natural disasters, and severe poverty.”

So last summer, Gross and his band of millennials jumped into their lime-green cars and traveled 1,200 miles in 30 days to spread the power of joy and optimism to thousands of children from Boston to New Orleans. Click here to read more.

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Will Millennials Revive the Publishing Industry?

By Morley Winograd and Michael D. Hais
Authors, Millennial Momentum

Everyone knows the Millennial Generation (born 1982-2003) is obsessed with electronic media—video games, social networking, and MP3 players. But few recognize that this obsession extends to books in ways that are both saving and transforming the publishing industry.

A study by the Kaiser Family Foundation found that 8- to 18-year old Millennials spent 43 percent more time interacting with various forms of media in 2009 than they did in 1999.

Yet during this period, almost half (46%) of the Millennials surveyed spent at least part of their day reading books, a percentage that remained steady throughout the decade. Even as computer usage quadrupled for these teens and tweens and video-game playing more than tripled, books remained of interest to a generation often accused of being more interested in texting than writing, and more likely to use an iPod than a Kindle.

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Millennials Turn Thirtysomething: Now What?

By Morley Winograd and Michael D. Hais
Trend Trackers, Authors
Millennial Momentum: How a New Generation Is Remaking America

In 1987, as the oldest members of the Millennial Generation (born 1982-2003) were entering kindergarten, the groundbreaking television show, Thirtysomething, began its Emmy-award-winning, four-year run.

The one-hour drama focused on eight Baby Boomers struggling with the conflicting demands of work and family as the generation known for its rebelliousness attempted to settle into the culture and routine of suburban life.

January 2012 marks the date that these “first Millennials” will be 30 years old. For the next two decades, America’s most populous and diverse generation, defined in its teens and 20s by its penchant for social networking and sharing, will enter the phase of life when the choices dramatized in “Thirtysomething” will become central to their generation’s persona.

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Glimpse the Future With "Millennial Momentum"

Be Inkandescent magazine, November 2011 — “It’s easy to find books and articles that tell you that we’re headed down the wrong path … that we’re going to be less healthy, more divided, less secure, and generally less well off as a nation in the future,” writes Futurist Chris Carbone.

“But as Morley Winograd and Michael D. Hais show in Millennial Momentum: How a New Generation Is Remaking America, there are other ways to view the future of the United States and its social, economic, and political dynamics.”

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