With more than 30 years of advertising copywriting experience, Lisa Resnick’s consulting portfolio features a range of advertising, marketing, and editorial materials (see her samples, below).
Her clients have included The John F. Kennedy Center for the Performing Arts, Discovery Communications, The History Channel, A & E Network, and FPG/Getty Images.
Lisa began her advertising career at Century Advertising in Denver, CO before moving back to her native New York City. She was also Creative Director/Print for Showtime and The Movie Channel, and head of Creative Services for Bravo cable channel. Most recently, Lisa was Director of Publications for The Teaching Company.
“Although the companies and clients I have worked for have varied, my commitment to developing creative advertising solutions has remained constant,” says Lisa. “When it comes to writing ad copy, I have a simple mantra: The right word is a vehicle that drives eye traffic.”
She also admits to being a sucker for a great headline.
Lisa graduated Phi Beta Kappa, magna cum laude from SUNY at Buffalo with a BA in English, and received a master’s degree from Emerson College. Both CTAM and Promax/BDA have rewarded her work in the cable television industry.
Editorial Direction: Lisa Resnick
Writer: Theresa Sotto
Design: The Kirwan Company
Client: The Kennedy Center
“Blues, blues, blues, blues, what you mean to me?”
By Jerome Hairston
Based on a book by Walter Dean Myers
Illustrated by Christopher Myers
Writer: Lisa Resnick
Designer: Carla Badaracco
Client: The Kennedy Center
Did you know that wind is simply air in motion? A strong wind convinces us of its power. A soft breeze soothes us on a hot day. The wind knows no boundaries. It sweeps through cities and villages, across oceans, and over deserts. Like the wind, stories travel across all lands and all time, sharing, teaching, and comforting us with words of wisdom and history.
In Walking the Winds: Arabian Tales, you will experience the colorful stories, costumes, music, and dancing of an ancient Arab world, a world steeped in adventure and mystery. In this story-theater style presentation, a storyteller will introduce you to seven different stories, each brought to life by actors who perform them.
As our storyteller says, “Come ride the winds, travel in your dreams, in this magical world of yesterday and today.”
Let the journey begin.
Writer and Creative Director: Lisa Resnick
Designer: Michael Warchol
Client: The Kennedy Center
“Once I was a queen. Now I’m your slave. Once blessed with children. Now I’m old with none.”
The Kennedy Center and Royal Shakespeare Company present
Euripides’ HECUBA
In a new translation by Tony Harrison
Laurence Boswell, Director
Es Devlin, Designer
Welcome to Cuesheet, a performance guide published by the Education Department of the John F. Kennedy Center for the Performing Arts in Washington, D.C. This Cuesheet is designed to help you enjoy the Royal Shakespeare Company’s performance of Euripides’ Hecuba.
Copywriter: Lisa Resnick
Client: TLC, Discovery Networks
Publication: People
FAMILY WRECK ROOM
See what happens when the whole family gets into the act. It’s the show you know and love with a few new faces and a whole new generation of renovation.
Sundays 7 & 11 p.m. starting July 6
TRADING SPACES — family
Copywriter: Lisa Resnick
Client: TLC, Discovery Networks
Publication: Newsweek
CHARIOT RACE 2002
The Original Action Hero
Join four modern day competitors as TLC recreates the mother of all drag races.
Writer: Lisa Resnick
Client: TLC, Discovery.com
Life is unpredictable, unrehearsed and yes, unscripted.
TLC is your lifeline — programming that is fun, smart, informative and innovative — an entertaining link to real people and real experiences. We engage emotions through our bold stories. We celebrate ingenuity with our challenges. We capture curiosity. That’s why TLC is one of the hottest networks on television!
You know who’s watching us? You are. We currently reach almost 95 million homes in primetime. And check this out: Overall, TLC ranks 2nd (behind sister network Discovery) for overall quality among television and media brands.
And best of all, we continue to dominate daytime as the #1 network in the delivery and concentration of upscale Women 18-34 and Women 18-49.
So read on. Preview a few things in life that are certain. That our programming entertains and enlightens. That our audience is faithful. That our reach is on the rise.
TLC. One unscripted day at a time.
Writer: Lisa Resnick
Client: Showtime Networks
Showcasing the best and brightest in Hollywood today, Showtime captures the spirit of unqualified originality. From original movies to cutting-edge comedy, exciting series and documentaries, Showtime delivers high-profile, star-powered entertainment for audiences in the U.S. and abroad.
It’s programming with immediate audience appeal. And here’s your opportunity to share this originality.
Writer: Lisa Resnick
Client: Showtime Networks
When it’s time for quality programming for the whole family, it’s time for Showtime!
Showtime agrees with parents who say there should be a time and place for quality family television and we’ve made a commitment to bring our subscribers the best in the category.
Writer: Lisa Resnick
Client: A&E Network
The news. We watch it. Read it. Hear it. Is it credible? Or hype? Journalism or show biz? The news today is largely 10-second soundbites, outrageous headlines and shock jocks in search of a large lucrative listening audience.
But who’s to blame?
Writer: Lisa Resnick
Client: A&E Network
Time. Every time we turn on the television we are faced with a choice. In fact, many choices. And soon there’ll be hundreds more. And yet, when time is so valuable and choices many, A&E’s viewership grew an incredible 24 percent last year. Why?
Quality. When it comes to quality original programming, A&E is the clear choice.
Advertisers, affiliates and critics alike have measured our performance and pronounced our success. They know that A&E will engage and entertain them. And just recently, our ongoing commitment to quality entertainment was recognized when the cable industry honored us with more CableAce Awards than another basic network.
Welcome to this preview of the programming that lies ahead. You’ll find that A&E is time well spent.