About Kiva.org

Kiva.org is a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world. Learn more about how it works.

Why they do what they do: We envision a world where all people – even in the most remote areas of the globe – hold the power to create opportunity for themselves and others. We believe providing safe, affordable access to capital to those in need helps people create better lives for themselves and their families.

How they do it: Making a loan on Kiva is so simple that you may not realize how much work goes on behind the scenes. Kiva works with microfinance institutions on five continents to provide loans to people without access to traditional banking systems. One hundred percent of your loan is sent to these microfinance institutions, which we call Field Partners, who administer the loans in the field.

Since Kiva was founded in 2005 it has worked with: 871,529 Kiva lenders, made $390,811,625 in loans, and had a 99.01% repayment rate.

Kiva works with: 180 field partners, and has 450 volunteers around the world in 69 different countries.

Click here to learn more about how it works.

Scroll down, or click here, to read an article by Kiva’s president Premal Shah on how Kiva connects people, alleviates poverty, and how you can help.

How is Inkandescent helping? We were asked in December 2012 to create a few PR and marketing tools for the small business owners that Kiva helps. Scroll down for our Tips for Entrepreneurs.

A FLYER On: How to Write a Great Flyer

WHAT IT IS: A flyer is a quick and easy way to tell customers about what you do, how it can help them, and how much your products or services cost so they can make an informed decision about whether or not they want to do business with you.

WHAT IT ISN’T: This ad isn’t a place for you to explain your entire business plan. It’s a quick and dirty way to move customers to action.

WHEN TO USE IT: If you are having a special, promoting a new product, or hosting an event—use a flyer to spread the word.

THE ROI: Flyers are affordable to print — whether you are creating an 8.5 × 11 sheet of printer paper, or smaller more sophisticated door hangers. As with most print jobs, the more you print, the cheaper the per page price. Flyers also don’t take a ton of time to create, so long as you are focused on promoting a single product or service, or an event.

WANT TO SEE AN EXAMPLE? Click inside for more.

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Kiva Connects People, Alleviates Poverty. How Can You Help?

By Premal Shah

The last five years of slow economic recovery have proven that the course of the economy affects each of us in profound ways.

It has the power to create or eliminate opportunities for jobs, homes, retirement, education, and even personal pride. Every person reading this has experienced the fear or reality of losing what it took years to create.

It is difficult to know how any one of us can make a difference in any of our nation’s most troubling problems. But what if the money stored in our wallets had a new purpose, even just for a short amount of time?

If each of us lent as little as $25 to be a part of “crowdfunding” a loan to a small business owner, the funding gap that stunts job growth and economic recovery would begin to be filled. If just one in three of our country’s smallest of small businesses could hire a single new employee, the United States would be at full employment, according to the Association for Enterprise Opportunity.

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A Press Release on How to Write a Great Press Release

Arlington VA, Today — In this press release on press releases, by PR guru Hope Katz Gibbs, you’ll learn how to structure, execute, and artfully craft a press release that gets attention.

“Grabbing the reader’s attention, encouraging them to attend an event or learn more about a product or service, and intriguing reporters so they want to learn more is the goal for any good press release,” says Gibbs, the founder of Inkandesent Public Relations, and a veteran journalist who for more than a decade has been happily writing interesting press releases that get picked up by the media.

“Whenever I’m writing a release, my purpose is to tell a story—albeit briefly—that makes readers want to learn more about the topic I’m discussing,” she says. “Of course, it’s also rewarding to write a press release so that it reads like a mini-article, since this gives it a greater chance of being picked up by newspapers, magazines, and blogs.”

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