Hope Katz Gibbs, president & founder, The Inkandescent Group, LLC
Journalist, publicist, author, and entrepreneur Hope Katz Gibbs started her career as a newspaper and magazine reporter after graduating from the University of Pennsylvania in 1986. Then, after studying for her master’s degree in educational leadership at The George Washington University, she launched her freelance writing business in 1993.
Gibbs has won several awards for feature and column writing for her articles, which have appeared in The Washington Post, USA Today, The Miami Herald, Costco Connection, and dozens of business, education, and general interest magazines, newspapers, newsletters, blogs, and websites.
Gibbs got into the PR business in 2001, when she founded Great Handmade Gifts, an online art and craft website that represented artists, artisans, and authors from around the world. In 2002, she began a decade-long stint working as the director of communications for the City of Fairfax Schools, and in 2006 added another client to her list, the international futurist think tank, Social Technologies.
In 2008, she incorporated as The Inkandescent Group, LLC, and since then has helped increase the visibility and credibility of more than 100 entrepreneurs, educators, authors, and small-business owners through the services she offers.
Gibbs’ mission: To promote, educate, and inspire entrepreneurs.
The Inkandescent Group’s services include:
- Inkandescent Public Relations: A PR, media relations, marketing, website development, graphic design, and publishing company, www.InknadescentPR.com.
- Be Inkandescent magazine: A monthly business publication for entrepreneurs, by entrepreneurs, gets more than 500,000 hits/month, www.BeInkandescent.com.
- InkandescentNetworking.com: A go-to website that lists great networking events from NYC to Miami, and profiles the professionals, artists, and authors in each city, www.InkandescentNetworking.com.
- Inkandescent Speakers Bureau: This agency is comprised of the most knowledgeable business experts, been-there-done-that entrepreneurs, corporate and government leaders, veteran educators, and visionary futurists. With wit and a sense of humor, they offer best practices and insights into the hottest trends in business, and organizational, professional, and personal development through corporate keynotes, workshops, seminars, webinars, lunch-and-learns, and networking events, www.InkandescentSpeakers.com.
- The Inkandescent Radio Show: “What’s your story?” is the question host Hope Gibbs asks of the high-level entrepreneurs, business leaders, government execs, and business specialists that she interviews on this weekly podcast show on the Entrepreneur Podcast Network, www.inkandescentradio.com.
- Truly Amazing Women, LLC: With nearly 200 women profiled since 2008, this organization honors, connects, and promotes the women who are making strides and changing lives. How are you amazing? www.trulyamazingwomen.com.
For more information, send Gibbs an email at email@example.com,
Inkandescent Public Relations is a full-service PR, marketing, publishing, and website design firm that helps entrepreneurs get more visibility.
Our mission: Since 2001, we have been promoting entrepreneurs, educators, futurists, thought leaders, authors, artists, artisans, chefs, restauranteurs, doctors, attorneys, financial planners, and other successful professionals who are ready to take their businesses to the next level. We help them come up with successful strategies to grow their businesses using PR, marketing, advertising, and publishing tools.
Our philosophy: Creating fireworks is the key to spreading the work, but unless you catch the embers, your moments in the limelight will just be a pretty memory. So, our goal is capture and promote the qualities and characteristics that make your company stand out from the competition.
Our approach: Our team follows our trademarked “8 Steps to PR Success,” from our Inkandescent Rulebook, PR Rules: The Playbook.
Are you ready to be unforgettable? Click inside for our Menu of Services.
The Inkandescent Group, LLC is a PR, marketing, publishing, and design firm that helps business owners polish their image so they can increase their presence in the marketplace.
To help our clients accomplish that goal, we offer a series of services—including website development, PR, marketing, monthly newsletters, media outreach, event planning, strategic social media, networking opportunities, an online magazine, and access to Internet TV. Additional services in the works include a Speakers Bureau and a book publishing imprint.
Our team includes experienced journalists, illustrators/designers, photographers, and videographers — who, like many of our clients, are also entrepreneurs. We have worked in the publishing world for decades and know what it takes to get the visibility needed to help a company grow.
Click inside to find information about the seven services of The Inkandescent Group. Please contact company founder and president Hope Gibbs with questions: firstname.lastname@example.org, or 703-346-6975.
We are regularly asked by experts and business owners how they can become a columnist for Be Inkandescent Magazine, an online monthly business publication for entrepreneurs, which gets more than 300,000 hits each month.
Established in January 2010, the magazine is a publication of Inkandescent Public Relations, www.inkandescentpr.com, a full-service PR, marketing, design, and website development firm that helps entrepreneurs get more visibility so that their businesses can grow and prosper.
Click “Read More” for a list of the benefits of joining our team as a Columnist. And for more information, contact publisher Hope Katz Gibbs at email@example.com or 703 346-6975.
Contact: Hope Katz Gibbs
Inkandescent Public Relations
firstname.lastname@example.org / 703 346-6975
Tell a great story in a concise and clever manner, add in pithy subheads and easy-to-remember bullet points, and call readers to action
Washington DC, Today’s Date — “Grabbing the reader’s attention, encouraging them to attend an event or learn more about a product or service, and intriguing reporters so they want to learn more is the goal for any good press release,” says Inkandesent Public Relations founder Hope Katz Gibbs, a veteran journalist who for more than a decade has been happily writing interesting press releases that get picked up by the media.
“Whenever I’m writing a release, my purpose is to tell a story—albeit briefly—that makes readers want to learn more about the topic I’m discussing,” she says. “Of course, it’s also rewarding to write a press release in a way so that it reads like a mini-article, since this gives it a greater chance of being picked up by newspapers, magazines, and blogs.”
August 9, 2012, MO.com — Entrepreneur and PR specialist Hope Katz Gibbs was featured today on MO.com, a website that interviews entrepreneurs from all walks, across all industries, and from around the world.
“We focus on their habits and methods; what makes them tick,” says founder Brian Null, noting M.O. is the abbreviation for Modus Operandi or Method of Operating and we interview entrepreneurs to learn about their methods and to share their strategies and business philosophies with our readers.
“We’re entrepreneurs ourselves and we get energized talking with others that have traveled down the same path of launching a new business or folks that are just about to embark on the adventure of starting a business,” he says.
May 30, 2012, The Network Journal — In today’s edition of The Network Journal, reporter Ann Brown explained how entrepreneurs can develop their creative minds.
“Some of the most successful businesspeople are those who think outside of the box,” she writes, and quotes Inkandescent PR’s founder Hope Gibbs about some of the steps needed to accomplish that goal.
“Creativity is the key to making any dream come true. Innovation in business is obviously driven by imagination,” Gibbs says. “But do keep in mind that all of the creative thinking in the world won’t make a business successful. A strategic plan, with goals and a timeline, is the key to turning the best ideas into reality.”
January 25, 2011, PR Newswire — “If there’s one thing that every small business can benefit from at one point or another,” writes PR Newswire columnist Grace Lavigne in an article entitled, Small Business PR: Unique Goals and Challenges.
“But it definitely takes a different approach to help a small company or ‘solopreneur’ than it does a larger firm,” says PR specialist Hope Katz Gibbs, founder and president of Inkandescent Public Relations. The trick, says Gibbs, is to help clients avoid what she calls the “Trifecta of Small Business Failure,” which is when they have one of these three attitudes.”
In a December 2011 article for Parents.com, reporter Linda DiProperzio writes about how interfaith families across the U.S. celebrate the winter holidays.
“One thing that can make the process easier is discussing with your spouse what each of you would like to do to celebrate your respective religion during the holidays,” she explains. “Whether it’s decorating the house or attending services, work out all the details well before the season begins.”
When interviewed, I told Linda about our way of mixing my Jewish roots with my husband Mike’s Catholic upbringing. Linda shared:
Hope Katz Gibbs, a mom from Arlington, VA, makes sure her house is decorated for both Hanukkah and Christmas, and isn’t afraid to combine the two. “Our tree is decorated with popsicle-stick ornaments in the shape of Jewish stars,” she reveals.
Click here to read the entire article.
October 1. 2011, Annapolis MD — Inkandescent Public Relations is thrilled to have partnered with Art at Large, Inc., a graphics and public art company based in Annapolis, MD, on the fall 2011 Get Your Joy On Annapolis marketing campaign.
In addition to helping with project management, hiring photographers and videographers, and assisting Art at Large’s president Sally Wern Comport, Inkandescent PR’s Hope Gibbs helped write the text that appears on the Annapolis & Anne Arundel County Conference & Visitors Bureau website, www.visitannapolis.org/get-your-joy-on.
Aside from “What do you do?” how do you approach people at a networking event?
Click “read more” to view my top 3 ice breakers—openers that work like a charm when I’m trying to make connections at events. They may be the trick you need to ease your way into a meaningful conversation, too.
For an incredible list of events that you might want to attend, check out hundreds of networking events in 7 east coast cities at www.inkandescentnetworking.com.