Hope Katz Gibbs, president & founder, The Inkandescent Group, LLC

Journalist, publicist, author, and entrepreneur Hope Katz Gibbs started her career as a newspaper and magazine reporter after graduating from the University of Pennsylvania in 1986. Then, after studying for her master’s degree in educational leadership at The George Washington University, she launched her freelance writing business in 1993.

Gibbs has won several awards for feature and column writing for her articles, which have appeared in The Washington Post, USA Today, The Miami Herald, Costco Connection, and dozens of business, education, and general interest magazines, newspapers, newsletters, blogs, and websites.

Gibbs got into the PR business in 2001, when she founded Great Handmade Gifts, an online art and craft website that represented artists, artisans, and authors from around the world. In 2002, she began a decade-long stint working as the director of communications for the City of Fairfax Schools, and in 2006 added another client to her list, the international futurist think tank, Social Technologies.

In 2008, she incorporated as The Inkandescent Group, LLC, and since then has helped increase the visibility and credibility of more than 100 entrepreneurs, educators, authors, and small-business owners through the services she offers.

Gibbs’ mission: To promote, educate, and inspire entrepreneurs.

The Inkandescent Group’s services include:

  • Inkandescent Public Relations: A PR, media relations, marketing, website development, graphic design, and publishing company, www.InkandescentPR.com.
  • Be Inkandescent magazine: A monthly business publication for entrepreneurs, by entrepreneurs, gets more than 500,000 hits/month, www.BeInkandescent.com.
  • InkandescentNetworking.com: A go-to website that lists great networking events from NYC to Miami, and profiles the professionals, artists, and authors in each city, www.InkandescentNetworking.com.
  • Inkandescent Speakers Bureau: This agency is comprised of the most knowledgeable business experts, been-there-done-that entrepreneurs, corporate and government leaders, veteran educators, and visionary futurists. With wit and a sense of humor, they offer best practices and insights into the hottest trends in business, and organizational, professional, and personal development through corporate keynotes, workshops, seminars, webinars, lunch-and-learns, and networking events, www.InkandescentSpeakers.com.
  • The Inkandescent Radio Show: “What’s your story?” is the question host Hope Gibbs asks of the high-level entrepreneurs, business leaders, government execs, and business specialists that she interviews on this weekly podcast show on the Entrepreneur Podcast Network, www.inkandescentradio.com.
  • Truly Amazing Women, LLC: With nearly 200 women profiled since 2008, this organization honors, connects, and promotes the women who are making strides and changing lives. How are you amazing? www.trulyamazingwomen.com.
    For more information, send Gibbs an email at hope@inkandescentpr.com

Press Release: Inkandescent PR Opens New Office in Richmond

Richmond, VA, December 1, 2014 — Inkandescent Public Relations officially opened its second office today—this one in Richmond, VA, announced Hope Katz Gibbs, founder and president of the PR, marketing, web development, and publishing firm based in Arlington, VA, InkandescentPR.com.

Why Richmond?

“When I was looking for a spot to open a new office, I was drawn to Richmond for its affordability, walkability, and sense that anything is possible in terms of business growth,” says Gibbs, whose office is located at 1719 W. Main Street. “What I also love about Richmond is its art, music, and food scene. This is a place where you aren’t just working, working, working to make your business a success—you can enjoy your life while you build your business. What a relief!”

What initially attracted Gibbs to the River City is her daughter, Anna, whose first choice for college was VCUarts.

“Anna had won several awards for her photos in high school and set her sights for college on the photo/video program at VCU,” explains Gibbs. “While my husband (illustrator Michael Glenwood Gibbs) and I didn’t want our daughter to put all of her eggs in one basket, we knew that this would be the perfect school for her. So we came for a tour in the spring of 2013, and I remember thinking to myself, ‘Holy Moly, this city is vibrant, easy to navigate, and filled with endless possibilities. I want to live here.’”

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In the News: Hope Katz Gibbs Offers Insights to AARP Article — "Writing a Book: Success’s Secret Sauce — or Utter Waste of Time?"

AARP, Feb. 11, 2014 — In today’s issue of AARP’s Work Reimagined, reporter Eilene Zimmerman asks the question: “To self-publish or not to self-publish?” and offers a checklist that will guide you, thumbs-up or thumbs-down.

Zimmerman interviewed Inkandescent PR’s Hope Katz Gibbs, who said that books are “the new business card. When a book is well done, it is the best way to show, rather than tell, others what you know.”

Click here to read the entire article.

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Inkandescent PR founder Hope Katz Gibbs featured on IdeaMensch.com

Dec. 16, 2013, IdeaMensch.com — When Mario Schulzke asked Inkandescent PR founder Hope Katz Gibbs to answer 20 questions, the journalist and PR specialist couldn’t resist.

From “Where did the idea for The Inkandescent Group come from?” to “How do you make money?” she offered ideas and insights she hopes other entrepreneurs can use to Supersize their Small Business, including:

Tell the truth. The biggest PR mistake anyone can make is to be afraid to speak their piece and stand by their word.

Click here to read her the entire Q&A: ideamensch.com.

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Inkandescent PR founder Hope Katz Gibbs is the December 2013 cover girl of Evolution magazine

Dec. 1, 2013, Evolution magazine — Hope Katz Gibbs was honored to be selected to be the December 2013 cover story of Evolution magazine.

The business and technology magazine published by Darnell Davis features stories about small business owners, who offer their expertise. In this issue, Gibbs asked: “Are You Ready to Be Inkandescent?”

Click here, then scroll to page 16 to read the article on: Evolution magzine.

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Interview with Hope Gibbs: Working Writers & Bloggers

Oct. 29, 2013, Working Writers & Bloggers — Reporter Cherie Burbach interviewed freelance writer and PR specialist Hope Katz Gibbs for WorkingWritersandBloggers.com, the website that helps writers succeed in business.

Questions included: Have you noticed the “feast or famine” world that people think about when they picture freelancing? Many freelancers today work for clients and also supplement that with their own blogs and books. What’s your approach to maintaining a successful freelance career? And, What’s the biggest misconception people have about freelance writers?

Check out the entire interview.

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Hope Gibbs offers insights into "How to Use LinkedIn’s New Channels to Grow Your Business"

Oct. 15, 2013, Vertical Response — “Social media’s most professional network is rolling out a new feature that could help your business grow,” writes reporter Lisa Fergison. “LinkedIn users can now follow channels, which are broken into broad-based topics such as marketing strategies, higher education and healthcare. Once you follow a channel, it shows up on your home feed.”

In this article, she asks PR expert Hope Katz Gibbs “How to Use LinkedIn’s New Channels to Grow Your Business.”

Click here to read the interview.

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Bank of America interviews PR Expert Hope Katz Gibbs on how to get the best exposure for your business

September 27, 2013, Bank of America Small Business Community — In today’s Bank of America feature article, reporter Robert Lerose interviewed PR expert Hope Katz Gibbs on the secrets of getting the best exposure for your business.

“The elevator speech—a statement that sums up what your business does in 60 seconds or less—seems to be a staple of marketing today,” Lerose explains. “It’s also a reminder for business owners to use every opportunity to make a clear, memorable impression on their clients and prospects.”

Don’t miss his Q&A with Hope Katz Gibbs, author of the upcoming book, PR Rules: The Playbook.

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A Press Release on How to Write a Great Press Release

Contact: Hope Katz Gibbs
Inkandescent Public Relations
hope@inkandescentpr.com / 703 346-6975

Tell a great story in a concise and clever manner, add in pithy subheads and easy-to-remember bullet points, and call readers to action

Washington DC, Today’s Date — “Grabbing the reader’s attention, encouraging them to attend an event or learn more about a product or service, and intriguing reporters so they want to learn more is the goal for any good press release,” says Inkandesent Public Relations founder Hope Katz Gibbs, a veteran journalist who for more than a decade has been happily writing interesting press releases that get picked up by the media.

“Whenever I’m writing a release, my purpose is to tell a story—albeit briefly—that makes readers want to learn more about the topic I’m discussing,” she says. “Of course, it’s also rewarding to write a press release in a way so that it reads like a mini-article, since this gives it a greater chance of being picked up by newspapers, magazines, and blogs.”

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PR IN A BOX — Inkandescent Menu of Services: Packages + Prices 2013

Inkandescent Public Relations is a full-service PR, marketing, publishing, and website design firm that helps entrepreneurs get more visibility.

Our mission: Since 2001, we have been promoting entrepreneurs, educators, futurists, thought leaders, authors, artists, artisans, chefs, restauranteurs, doctors, attorneys, financial planners, and other successful professionals who are ready to take their businesses to the next level. We help them come up with successful strategies to grow their businesses using PR, marketing, advertising, and publishing tools.

Our philosophy: Creating fireworks is the key to spreading the work, but unless you catch the embers, your moments in the limelight will just be a pretty memory. So, our goal is capture and promote the qualities and characteristics that make your company stand out from the competition.

Our approach: Our team follows our trademarked “8 Steps to PR Success,” from our Inkandescent Rulebook, PR Rules: The Playbook.

Are you ready to be unforgettable? Click inside for our Menu of Services.

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About The Inkandescent Group, LLC

The Inkandescent Group, LLC is a PR, marketing, publishing, and design firm that helps business owners polish their image so they can increase their presence in the marketplace.

To help our clients accomplish that goal, we offer a series of services—including website development, PR, marketing, monthly newsletters, media outreach, event planning, strategic social media, networking opportunities, an online magazine, and access to Internet TV. Additional services in the works include a Speakers Bureau and a book publishing imprint.

Our team includes experienced journalists, illustrators/designers, photographers, and videographers — who, like many of our clients, are also entrepreneurs. We have worked in the publishing world for decades and know what it takes to get the visibility needed to help a company grow.

Click inside to find information about the seven services of The Inkandescent Group. Please contact company founder and president Hope Gibbs with questions: hope@inkandescentpr.com, or 703-346-6975.

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The Benefits of Being a Columnist: Be Inkandescent Magazine

We are regularly asked by experts and business owners how they can become a columnist for Be Inkandescent Magazine, an online monthly business publication for entrepreneurs, which gets more than 300,000 hits each month.

Established in January 2010, the magazine is a publication of Inkandescent Public Relations, www.inkandescentpr.com, a full-service PR, marketing, design, and website development firm that helps entrepreneurs get more visibility so that their businesses can grow and prosper.

Click “Read More” for a list of the benefits of joining our team as a Columnist. And for more information, contact publisher Hope Katz Gibbs at hope@inkandescentpr.com or 703 346-6975.

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IN THE NEWS: Hope Katz Gibbs featured on MO.com

August 9, 2012, MO.com — Entrepreneur and PR specialist Hope Katz Gibbs was featured today on MO.com, a website that interviews entrepreneurs from all walks, across all industries, and from around the world.

“We focus on their habits and methods; what makes them tick,” says founder Brian Null, noting M.O. is the abbreviation for Modus Operandi or Method of Operating and we interview entrepreneurs to learn about their methods and to share their strategies and business philosophies with our readers.

“We’re entrepreneurs ourselves and we get energized talking with others that have traveled down the same path of launching a new business or folks that are just about to embark on the adventure of starting a business,” he says.

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In the News: Hope Gibbs explains, "How to Develop Your Entrepreneurial Mind"

May 30, 2012, The Network Journal — In today’s edition of The Network Journal, reporter Ann Brown explained how entrepreneurs can develop their creative minds.

“Some of the most successful businesspeople are those who think outside of the box,” she writes, and quotes Inkandescent PR’s founder Hope Gibbs about some of the steps needed to accomplish that goal.

“Creativity is the key to making any dream come true. Innovation in business is obviously driven by imagination,” Gibbs says. “But do keep in mind that all of the creative thinking in the world won’t make a business successful. A strategic plan, with goals and a timeline, is the key to turning the best ideas into reality.”

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IN THE NEWS: InkandescentPR featured in article: "Small Business PR: Unique Goals and Challenges"

January 25, 2011, PR Newswire — “If there’s one thing that every small business can benefit from at one point or another,” writes PR Newswire columnist Grace Lavigne in an article entitled, Small Business PR: Unique Goals and Challenges.

“But it definitely takes a different approach to help a small company or ‘solopreneur’ than it does a larger firm,” says PR specialist Hope Katz Gibbs, founder and president of Inkandescent Public Relations. The trick, says Gibbs, is to help clients avoid what she calls the “Trifecta of Small Business Failure,” which is when they have one of these three attitudes.”

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Hope Katz Gibbs featured in Parents.com article

In a December 2011 article for Parents.com, reporter Linda DiProperzio writes about how interfaith families across the U.S. celebrate the winter holidays.

“One thing that can make the process easier is discussing with your spouse what each of you would like to do to celebrate your respective religion during the holidays,” she explains. “Whether it’s decorating the house or attending services, work out all the details well before the season begins.”

When interviewed, I told Linda about our way of mixing my Jewish roots with my husband Mike’s Catholic upbringing. Linda shared:

Hope Katz Gibbs, a mom from Arlington, VA, makes sure her house is decorated for both Hanukkah and Christmas, and isn’t afraid to combine the two. “Our tree is decorated with popsicle-stick ornaments in the shape of Jewish stars,” she reveals.

Click here to read the entire article.

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"Get Your Joy On!" — Inkandescent PR Helps Create New Marketing Campaign for the Annapolis & Anne Arundel County Conference & Visitors Bureau

October 1. 2011, Annapolis MD — Inkandescent Public Relations is thrilled to have partnered with Art at Large, Inc., a graphics and public art company based in Annapolis, MD, on the fall 2011 Get Your Joy On Annapolis marketing campaign.

In addition to helping with project management, hiring photographers and videographers, and assisting Art at Large’s president Sally Wern Comport, Inkandescent PR’s Hope Gibbs helped write the text that appears on the Annapolis & Anne Arundel County Conference & Visitors Bureau website, www.visitannapolis.org/get-your-joy-on.

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Top 3 Networking Ice Breakers from InkandescentNetworking.com

Aside from “What do you do?” how do you approach people at a networking event?

Click “read more” to view my top 3 ice breakers—openers that work like a charm when I’m trying to make connections at events. They may be the trick you need to ease your way into a meaningful conversation, too.

For an incredible list of events that you might want to attend, check out hundreds of networking events in 7 east coast cities at www.inkandescentnetworking.com.


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Hope Gibbs Dorks Out with "Dork Diaries" author Rachel Russell for Costco's magazine

November 1, 2011, The Costco Connection — Inkandescent PR and journalist Hope Katz Gibbs’ article on “Dork Diaries” author Rachel Russell hit 10 million mailboxes today.

The article, featured on page 45, explains how Russell’s dreams of being a writer were dashed in college.

“I signed up for a writing class with a professor who had published a popular children’s book, because I thought I’d learn a lot and that he’d help set me on a great path,” she recalls. “But after handing in a few assignments, he assured me that I was the worst writer on the planet and that he was doing me a favor by giving me a C.”

Russell took the criticism to heart, and set her sights on a law career. A husband, two kids, and a successful practice later—her life took another turn when he left her for another woman. That set Russell on a new path—one that has led her to the New York Times bestseller list.

Click here to read the entire article in the online version of the Costco Connection.

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Practical Magic: A glimpse inside author Alice Hoffman's enchanting career [Costco Connection, September 2011]

By Hope Katz Gibbs
The Costco Connection
September 2011

Love. Loss. Survivorship. These are the themes that are at the heart of the 18 novels, eight young adult books and three books of short fiction that the prolific Alice Hoffman has crafted since the beginning of her career in 1973.

Her novel, Here on Earth, was an Oprah Book Club choice in 1998. That same year, her book, Practical Magic, was made into a Warner Brothers film starring Sandra Bullock and Nicole Kidman. Her young adult novel, Aquamarine, made it to the silver screen in 2006, starring teen queens Joanna “JoJo” Levesque, Emma Roberts and Sara Paxton.

Hoffman says that while it’s thrilling to watch her books make a splash in theaters, her goal is to understand life’s biggest questions. Her novel, At Risk, for instance, concerns a family dealing with AIDS, and can be found on the reading lists of many universities, colleges and secondary schools.

“I have a deep desire to find the answers to questions about love, death, and how to cope with disappointment,” the 50something writer tells The Connection from her home outside of Boston. “I work to find those answers through writing, because it’s not really something you can do in every day life.”

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Why Content Is King

By Hope Katz Gibbs
founder and president
Inkandescent Public Relations

Screenwriter Leo Rosten once said, “I think the purpose of life is to be useful, to be responsible, to be compassionate. It is, above all to matter, to count, to stand for something, to have made some difference that you lived at all.”

That thoughtful philosophy has long guided my life. It is also a core belief for my PR firm, Inkandescent Public Relations. I tell my clients, most of whom are entrepreneurs: “If we are going to write something, it must matter to the reader.”

That is especially true when it comes to writing content for websites. Here’s why—and how.

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12 Inkandescent Tips for PR Success

By Hope Katz Gibbs
Founder & President
Inkandescent Public Relations

Greater visibility. That’s the goal of any public relations and marketing campaign. So what does it take to get out the good word about your company so you can build your business? Whether you are just starting out, are looking to increase sales, or need to rebrand your firm, click inside to read a dozen tips that will help you accomplish your communications goals.

1. Pick good PR partners. The first step in any strong communications campaign is to partner with the right creative team. Their track record for creating successful campaigns is important, but they must also share your vision, and have a style that dovetails with yours—or you’ll drive each other mad.

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IN THE NEWS: Wall Street Journal interviews Inkandescent PR owner Hope Katz Gibbs

October 7, 2010, The Wall Street Journal — In today’s issue of the Wall Street Journal, reporter Emily Maltby interviewed five small business owners for an article entitled, “Preparing for a Double Dip.”

“Many business owners are worried that the economy will get worse before it gets better,” she wrote. “Here’s how some are readying their companies for a double dip.

Read more here.

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IN THE NEWS: Inkandescent founders featured in Washington Post article, "At home with work"

By Dan Rafter
Special to The Washington Post
Saturday, November 21, 2009

When Michael Gibbs and Hope Katz Gibbs moved this August, one house in Arlington rose to the top of their wish list: a remodeled and expanded ranch home. The big selling point? The house had enough flexible space that both of them could both set up their own home offices.

Both Hope, owner of the District-based Inkandescent Public Relations, and Michael, an illustrator, work from home. And they needed a house that would allow them to create two home offices. The ranch house in Arlington fit.

The couple have since turned their new home’s large basement into two separate offices. The space also includes a dance studio for their 14-year-old daughter, Anna.

“This is nothing new for us. We’ve each worked from home since we got married,” Hope said. “It enables us to both work as much as we do and still take care of our children the way we want. I remember when the kids were babies: I’d work, and he’d hold a baby. Or I’d be nursing one of the kids and be interviewing people on the phone. We couldn’t have done it without both of us working from home. I think that working moms have a tough time when their husbands work incredible hours and are out of the home all the time.”

Click here to read the article on www.WashingtonPost.com

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Business owners are making New Year's resolutions [Forbes.com]

December 31, 2009 — “Small-business owners aren’t just putting together budgets and sales projections as 2010 approaches,” wrote Associated Press reporter Joyce M. Rosenberg in an article that published in dozens of newspapers around the country on New Year’s Eve. “Like the rest of us, they’re making some New Year’s resolutions but their goals aren’t about losing weight or exercising more. Business owners are resolving to fix problems in their companies or come up with ideas for working smarter in the new year.” Here’s a sampling.

Working on work/life balance

Hope Katz Gibbs wanted to spend less time at work in the new year and more time with her two children. But “instead of dialing things back for a work/life balance, ramping it up seems to be the best strategy at this point,” said Gibbs, president of Inkandescent Public Relations. Her Washington-based company, which targets entrepreneurs, expects to have more work as more people start businesses.

So she looked at her family life and realized that overbooking her 14-year-old daughter and 10-year-old son with after-school activities wasn’t the answer. “The trend is to overextend them, give them a million activities, make them competitive,” Gibbs said. “I’m trying to have more fun with them rather than micromanage them.”

So Gibbs and her husband, illustrator Michael Gibbs plan to involve her children more in her work, taking them to child-appropriate work events when possible. She likes the idea of exposing them to the business world so they can find out how it works. “It’s balancing in a different way,” she said.

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WEBSITE — Truly Amazing Women: The Book

Click image for larger view

Illustration and design by Michael Gibbs
Website coding / database by Max Kukoy
Writing / Concept by Hope Katz Gibbs

About Truly Amazing Women

This website serves as online home for the book journalist Hope Katz Gibbs is publishing, “100 Truly Amazing Women Who Are Changing the World — and how you can, too.”

The book will honor 100 successful women who are making strides and changing lives. The women work in dozens of industries, but all have one thing in common: They have a dream and each day work to make it come to fruition. In this book, you’ll find the secret to their success.

How are you amazing? Click here to submit a proposal to be included in this exciting book.


WEBSITE — The Inkandescent Group, LLC

Click image for larger view

Illustration and design by Michael Gibbs
Website coding / database by Max Kukoy
Writing / Concept by Hope Katz Gibbs

About The Inkandescent Group, LLC

The Inkandescent Group, LLC, is the parent company of Inkandescent Public Relations, Be Inkandescent Magazine, and Inkandescent TV.

Established in January 2010 by president and founder Hope Katz Gibbs, the company is also in the process of publishing two books: Truly Amazing Women and The Parent Diaries.

For more information contact Hope at hope@inkandescentpr.com.


Inkandescent PR founder interviews Beverly Cleary for the Costco Connection

April 2010, The Costco Connection — In this month’s Costco Connection, Inkandescent PR founder Hope Katz Gibbs had the privilege of interviewing and writing about beloved children’s book author Beverly Cleary.

Hope writes:

“RAMONA QUIMBY WAS nine years old. She had brown hair, brown eyes, and no cavities,” writes beloved children’s book author Beverly Cleary in the first chapter of her bestseller, Ramona’s World. It chronicles the day our heroine meets her new baby sister, Roberta.

This is one of more than three dozen books penned by Cleary in the more than five decades (her first book, Henry Huggins, was published in 1950; her last was Ramona’s World in 1999) that she has been drawing kids into the adventures of her characters. Klickitat Street, where several of them live, is based on her own childhood neighborhood.

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Inkandescent PR launches "Be Inkandescent magazine," www.beinkandescent.com

ARLINGTON VA, February 14, 2010The Inkandescent Group, LLC, is proud to announce the launch of its new online magazine: Be Inkandescent: the ezine for entrepreneurs, by entrepreneurs (www.beinkandescent.com).

Publisher Hope Katz Gibbs, president of Inkandescent Public Relations and a veteran journalist who has written for dozens of newspapers and magazines including The Washington Post and USA Today, created the publication as a way to share the expertise of her clients and other entrepreneurs who are making strides in their industries.

“At Inkandescent Public Relations, we focus on helping entrepreneurs get the visibility they need, frequent interviews by the nation’s top publications and also reach out with monthly newsletters to their own customers,” Gibbs notes. “Our goal for the magazine is to give a bigger voice to our clients and other entrepreneurs who have an important message for their fellow business owners.”

In this Issue:
Entrepreneurs of the Month: Jim Bognet and Jeff Kaiser, Bognet Construction
• Book Review: Alpha Male Syndrome
• Careers: Get Personal with your clients
• Education: Impact of the economy on schools
• Events: DC’s most romantic party place
And much more! Click here to view.

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Business Card & Logo: The Writing's On the Wall

Design by by Michael Gibbs

Client: The Writing’s on the Wall
Hope Katz, founder and president

Assignment: Create a fun, but elegant logo that could be used on business cards, letterhead, and other promotional materials to brand this non-profit founded in 1991 by Hope Katz. Based on her master’s thesis at The George Washington University where she studied Educational Leadership, Hope took the project to San Francisco where she conducted several “Wall” projects with poverty-stricken after-school programs. The project then traveled to the Capitol Children’s Museum, where it was a permanent exhibit.

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IN THE NEWS: Hope Gibbs offers "6 Tips for an Easy Move with Kids"

December 30, Life@Home magazine, Century 21 — In today’s issue of the Century 21 newsletter, reporter Robyn Friedman writes:

Hope Gibbs thought her move from Clifton, Va. to Arlington, Va.-a mere 45 minutes away-would be easy. And it was for daughter Anna, 14, who found new friends on Facebook even before she moved.

But Gibbs’ 10-year-old son Dylan found it more difficult. “You’d have thought we moved to Mars,” says Gibbs. “He still wants to go home despite having made tons of friends.”

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HOPE GIBBS REPORTS: NTSB Chairman Warns 'First Impessions Can Be Wrong'

By Hope Katz Gibbs
The National Press Club
The Wire
Photo by Terry Hill

National Transportation Safety Board Chairman Debbie Hersman criticized the way some members of the press cover the aviation and transportation accidents at a Luncheon Nov. 16.

“We understand the need to solve the puzzle in the early hours of an accident, and we know your editors and producers want you to be the first to get the ‘cause’ of the accident, but what is the cost to your credibility if you are the first to get the cause wrong? We have learned from experience that first impressions can be wrong,” she said.

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Inkandescent PR president & founder Hope Gibbs to speak at WBIS event

Save the date: Thursday, October 15, 2009
Time: Noon to 1:30 pm
Location: The Vantage Point Rooftop Restaurant
1900 North Fort Myer Drive
Arlington, VA 22209
Phone: 703-807-2000

Topic: 12 Tips for Effective PR

Journalist Hope Katz Gibbs, owner of the PR / publications / media relations / marketing & design firm Inkandescent PR, will talk to the businesswomen of WBISWomen Building & Investing in Success — about how they can get more attention for their firms by using 12 simple strategies. She breaks her approach down into three bite-sized concepts that are fun to consider and easy to execute.

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Play With Us: Here's How You Can Become an Inkandescent Speaker

If you are an experienced speaker and a thought leader who is respected in your industry, we want to hear from you.

Quality is key. Therefore a speaker evaluation is required. Send a sample video, audio, and digital copy of any presentations that you have made to speakers@inkandescentpr.com.

Don’t have a press kit, audio, or video? You aren’t alone. We know that sometimes great speakers may lack all of the pieces necessary to market themselves successfully—and we can help.

Click below for our tier of services that will help us market your talent.

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Press Release: Sharon Armstrong featured in Washington Business Journal article: Bounce back from a layoff

WASHINGtON BUSINESS JOURNAL, March 13, 2009 — Layoffs are never pleasant and often scary, but if you stay upbeat, make a plan and get busy, this seismic shift could help push your career in a better direction, human resources training and consulting expert Sharon Armstrong explained to Washington Business Journal reporter Jennifer Nycz-Conner in a feature that appeared today on pages 26-27. Following are tips that Armstrong offered to help you bounce back.

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WEBSITE — Habitat Women Who Build

Click image for larger view

Illustration and design by Michael Gibbs
Website coding / database by Max Kukoy
Writing / Concept by Hope Katz Gibbs

About Habitat Women Who Build

Formed in the fall of 2008 by Dr. Alice Waagen, a longtime board member of Habitat for Humanity of Northern Virginia and president of the management training firm Workforce Learning, Habitat Women Who Build is a grassroots effort that brings together women from all walks of life to help build the newest Habitat for Humanity of Northern VA project at Maple Ridge in Fairfax, VA.

“To build a house for a family-in-need is a tall order,” Alice admits. “We need to raise $180,000 in total. But like the good builders we are, our first ambition is to raise enough to sponsor one work day: $5000.”

Designing and posting this website, which was donated by Inkandescent Public Relations, was the first step toward accomplishing that goal. Make a donation here.


Babylune blog features "Mommy Inventor" Hope Katz Gibbs

Babylune blog, February 20, 2009 — Writer and PR specialist Hope Katz Gibbs was featured today on Babylune, a blog for moms about moms. In this Q&A, Hope talked about a business she launched in 2001, Great Handmade Gifts, which showcases the work of dozens of artists, artisans, authors and crafters on an e-commerce website that also sells their beautiful work.

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In the News: Inkandescent PR Turns "Lemons To Lemonade" in The Mom Entrepreneur

The Mom Entrepreneur, Nov. 22, 2008 — While surfing through the hundreds of reporter queries that I daily field for my PR clients, I saw a request for “Lemons to Lemonade” stories for a terrific new blog called The Mom Entrepreneur. I responded, and the blog founder Traci Bison and I began a wonderful conversation that became her Lemons to Lemonade Feature Number 8, which went live this week.

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Marketing Magnet: Alexandria City Public Schools

Writer: Hope Katz Gibbs
Design: Michael Gibbs Illustration & Design
Client: Alexandria City Public Schools

Challenge: Create a marketing piece to encourage parent participation in student’s lives. The community that attends the Alexandria City Public Schools is highly diverse, so the piece needed to be simple and appealing so parents would want to pick it up when it was handed out at Back to School night.

Solution: Hope and Michael Gibbs created this colorful refrigerator magnet that offered 20 ways parents can take a more active role in their child’s school lives. We had the same text translated into Spanish, and created a second magnet for ESOL families.

Click inside to see the magnet translated into Spanish.

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Press Release: The Essential HR Handbook


Washington DC, September 8, 2008 — In 14th-century England, masons, carpenters, leather workers, and other skilled craftsmen organized themselves into guildsAithe first unions that were used to improve their work conditions. With the Industrial Revolution came divisions of labor, negotiable wages and hours, and challenging work conditions, and the owner was replaced by a new character, the boss, who was solely focused on getting the job done fast and right.

Conflict ensued and so the human resources industry was born to help set things straight, explain authors Sharon Armstrong and Barbara Mitchell in the introduction to their new book, The Essential HR Handbook: A Quick and Handy Resource for Any Manager or HR Professional.

This 250-page reference guide, published in the fall of 2008 by Career Press, is a must-have for everyone who deals with employees on a daily basis, believe Mitchell and Armstrong. They wrote the book because, as human resource professionals with decades of experience, they wanted to shed light on the issues that keep managers up at night.

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Blog: Truly Amazing Women

Blog by Hope Gibbs

Hope Gibbs’ blog, Truly Amazing Women profiles one woman each week who stands out in a crowd. She may be the head of university, her own company or have won an Emmy award. She may have written a book, started a nonprofit organization, or just done a wonderful act of kindness.

Truly Amazing Women are doing all sorts of wonderful things each day. And even though Hillary won’t be the first woman president — this year — we’re all proud that smart, savvy women are plugging ahead to break down barriers for us all.

The blog will ultimately become a book by the same title to be published in 2009.

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Blog: The Parent Diaries

Blog by Hope Gibbs

Hope Gibbs’ blog, The Parent Diaries features weekly articles about issues that impact parents and kids.

From how children responded and perceived the 2008 Presidential election to helicopter parenting and the obsession of teen text messaging, Hope tries to tackle current and interesting topics.

The blog will ultimately become a book, “How to help your child succeed — without going insane,” which will be published in 2009.

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Newsletter Writing and Editing, Social Technologies Change)Waves

By Hope Katz Gibbs, Managing Editor
Change)Waves newsletter
Client: Social Technologies
Topic: The Future of Virtual Worlds
Book review: Making Money in the Metaverse

In addition to working as the managing editor of this quarterly newsletter for the futurist research and consulting firm Social Technologies, also wrote several articles in each issue including this book review of “Making Money in the Metaverse,” by Daniel Terdiman.

What is the metaverse? Read more

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Newsletter Writing, Photography and Design, City Schools CloseUp

by Hope Katz Gibbs
Editor / City School Close-Up
Photos by Steve Barrett
Design by Michael Gibbs
Cover Story, May-June 2007

What students need to know by the end of kindergarten, 1st, and 2nd grade

Since 2002, writer Hope Gibbs, designer Michael Gibbs, and photographer Steve Barrett have been creating the City Schools Close-Up newsletter, a publication that circulates to 14,000 residents and business owners in the City of Fairfax, Virginia.

The information in Close-Up helped pass a $86 million bond to rebuild Lanier Middle School and Fairfax High, and also has won six awards to date from the National School Public Relations Association.

For more, visit www.fairfaxva.gov/school/CloseUp.asp

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White Paper: INSIDE ISD, Summer 2008 [Fairfax County Public Schools]

Newsletter by Hope Katz Gibbs with Peter Noonan
Design by Michael Gibbs
Fairfax County Public Schools

Read this issue of INSIDE

This newsletter is a quarterly publication for Peter Noonan, assistant superintendent of instructional services at Fairfax County Public Schools (FCPS). Its mission is to share thoughts and ideas about curriculum and assessment that are fundamental to the work that principals and teachers are doing to improve student achievement.

This first issue, entitled “Staying Ahead of the Curve,” was published in the summer of 2008. It focused on how three FCPS principals adopted strategies from the cutting-edge book on assessment (by the same name) edited by education expert Douglas Reeves.

“The 268-page hardback, published last year by Solution Tree, features essays by a dozen authors who I consider to be the greatest minds in assessment,” says Noonan, who selected three chapters to have his principals focus on.

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WEBSITE — DC Health Summit / Golden & Cohen

Click image for larger view

Illustration and design by Michael Gibbs
Website coding / database by Max Kukoy
Writing / Concept by Hope Katz Gibbs

About the DC Health Summit

On October 29, 2008, more than 100 guests were part of an exciting discussion about the role that health promotion and worksite wellness programs play within the workplace — and the potential that such programs have on the direct and indirect costs associated with health and productivity.

“For the first time, leaders from the health insurance industry, hospital administrators, physicians, politicians and corporate leaders gathered to discuss the future of health care in the U.S.,” says Stephanie Cohen, owner of the health benefits company Golden & Cohen, who is hosting the 2008 DC Health Summit.

“My goal was to open a discussion about how increasing workplace wellness can impact health care costs,” she explains. “Although this is only one aspect of the debate on the future of health care, it is a start to what I hope will be a continuing dialog between policymakers, doctors, insurance companies, doctors and the business community. I hope every business leader and health care professional we invite has the opportunity to attend this important event.”

The keynote speaker was workplace wellness expert Dr. Steven Aldana, who talked about how corporate wellness programs can positively impact a company’s bottom line.

Following him was Barack Obama spokeswoman Melinda Beeuwkes Buntin Ph.D., who shared key points of the Obama / Biden health care plan with the audience.

The attention turned to an all-star health care panel including Virginia Senator George Barker, Kaiser Permanente’s Director of Population Care Dr. Amy Compton-Phillips, Neurosurgeon Dr. James Melisi, the National Rehabilitation Hospital’s VP Dr. Paul Rao, Maryland’s former Insurance Commissioner Al Redmer, and UnitedHealthcare COO Dr. Sanford Cohen.

The event was moderated by futurist Andy Hines, director of customer projects at the futurist research and consulting firm Social Technologies.


Website — Freelance writer Hope Katz Gibbs

Click image for larger view

Illustration and design by Michael Gibbs
Website coding / database by Max Kukoy
Writing / Concept by Hope Katz Gibbs

About freelance writer Hope Katz Gibbs

“I wanted to be a writer since I was 8 years old,” says journalist Hope Katz Gibbs, a freelance writer who made her dream come true. “As a kid I always loved to write poems and short stories. Then one day my dad read something I had written for him and said, ‘boy honey, you really have a talent for this.’ That support was all it took to set me on my path.”

After graduating from the Annenberg School of communications at the University of Pennsylvania in 1986, Hope worked on the staff of a handful of publications (including working as an assistant editor / writer at The Miami Herald and an associate editor / writer at New Miami magazine).

In 1991, she went back to grad school for a degree in educational leadership at The George Washington University, and upon finishing launched her freelance career. Her articles appeared in The Washington Post, USA Today, The Washington Times, Crystal City magazine, Global Business magazine, and dozens of other business, education, alumni, and general interest publications.


Press Release: Andy Hines' "Thinking about the Future"

March 15, 2007, Washington, DC — “There has perhaps never been a time in human history when strategic foresight is more needed,” says futurist Andy Hines in the introduction to his new book, Thinking about the Future: Guidelines for Strategic Foresight (Social Technologies, February 2007).

Precious little guidance is available for executives, analysts, and educators seeking the best way to plan and prepare for the future. That is why Hines and co-editor Peter Bishop put together the 231-page paperback, which distills the expertise of 36 world-renowned futurists into an easily scannable guidebook.
What is strategic foresight?

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