Our clients often ask us if, and how, blogs can be useful. Although we discourage, “this is what I had for breakfast” types of entries, we do feel that when written well, blogs can provide customers with insights into a CEOs expertise and point of view. Ultimately gives a potential customer insight into how you can be of assistance. Following are a few examples of innovative ways to use this tool to get the word out.

Blog: Perceptiion

Blog by Illustrator Michael Gibbs

Michael Gibbs’ blog, perceptiion gives readers insight into how an award-winning illustrator thinks and looks at the world.

Recent postings included an announcement that his work was featured in Novum, a German magazine covering the work of designers, illustrators and photographers. “Each year it publishes a special Illustration issue. The current issue (October 2008) features “a selection of illustrators worth seeing:” nine illustrators from around the world (USA, Italy, Canada, Finland, Denmark, Japan and three from Germany),” he wrote. “I am proud to be one of those nine illustrators. The article, which is essentially an interview prefaced by some truly flattering comments from the editor, can be found on my website.”

Another entry, entitled Here’s the Catch, talked about Gibbs’ struggle to know what’s best for his son: team sports or art class.

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Blog: Truly Amazing Women

Blog by Hope Gibbs

Hope Gibbs’ blog, Truly Amazing Women profiles one woman each week who stands out in a crowd. She may be the head of university, her own company or have won an Emmy award. She may have written a book, started a nonprofit organization, or just done a wonderful act of kindness.

Truly Amazing Women are doing all sorts of wonderful things each day. And even though Hillary won’t be the first woman president — this year — we’re all proud that smart, savvy women are plugging ahead to break down barriers for us all.

The blog will ultimately become a book by the same title to be published in 2009.

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Blog: The Parent Diaries

Blog by Hope Gibbs

Hope Gibbs’ blog, The Parent Diaries features weekly articles about issues that impact parents and kids.

From how children responded and perceived the 2008 Presidential election to helicopter parenting and the obsession of teen text messaging, Hope tries to tackle current and interesting topics.

The blog will ultimately become a book, “How to help your child succeed — without going insane,” which will be published in 2009.

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