Avenida Restaurant

Opened in December 2009 by Chefs Edgar and Kim Alvarez, Avenida Restaurant serves Latin American food in the Guatemalan tradition that Chef Edgar grew up with.

Set in a historic Mount Airy home called the Cresham Cottage, which was built in the 1700s, patrons sit by the stone fireplace or on the romantic outdoor porch sipping margaritas and sampling Chef Edgar’s signature guacamole with homemade tortilla chips and fresh salsa.

Stop by for dinner tonight to sample the award-winning delicacies that he and wife and partner Chef Kim Katz Alvarez have prepared. And do bring the kids! The owners of Avenida pride themselves on being family-friendly.

Make a reservation for dinner tonight: 267.385.6857
7402 Germantown Ave • Philadelphia, PA 19119
Open Tuesday to Sunday, 5 p.m. to 10 p.m. until 9 p.m. on Sunday

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Inkandescent Public Relations: Avenida

Avenida Restaurant

Opened in December 2009 by Chefs Edgar and Kim Alvarez, Avenida Restaurant serves Latin American food in the Guatemalan tradition that Chef Edgar grew up with.

Set in a historic Mount Airy home called the Cresham Cottage, which was built in the 1700s, patrons sit by the stone fireplace or on the romantic outdoor porch sipping margaritas and sampling Chef Edgar’s signature guacamole with homemade tortilla chips and fresh salsa.

Stop by for dinner tonight to sample the award-winning delicacies that he and wife and partner Chef Kim Katz Alvarez have prepared. And do bring the kids! The owners of Avenida pride themselves on being family-friendly.

Make a reservation for dinner tonight: 267.385.6857
7402 Germantown Ave • Philadelphia, PA 19119
Open Tuesday to Sunday, 5 p.m. to 10 p.m. until 9 p.m. on Sunday

Chefs Kim and Edgar Alvarez of Avenida Restaurant Star on CBS Philly's "Talk Live"

Chefs Kim and Edgar Alvarez of Avenida Restaurant impressed CBS Philly viewers, and “Talk Philly” co-host Pat Ciarrocchi when they appeared on the Nov. 22 noon show entitled, “Alternative Holiday Dishes.”

On the menu was Turkey Mole, Roasted Pumpkin Soup with toasted pepitas, Chorizo Corn Bread Stuffing, and Vanilla Flan. Click here to view the broadcast.

If you’d like the chefs to prepare your Holiday feast this Christmas, Hannukah or New Year’s Eve, check out Avenida’s 2011 Holiday Catering Menu.

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IN THE NEWS: Avenida Restaurant Wins "Best of Philly 2010" Award

July 28, 2010, Philadelphia Magazine — We are thrilled to announce that this week Avenida Restaurant was awarded the 2010 Best Kids Menu by Philadelphia Magazine.

At Philadelphia Magazine’s “Best of Philly 2010” celebration last week, owners and chefs Kim and Edgar Alverez celebrated the incredible honor with Philadelphia dignitaries such as Mayor Michael Nutter (click Read More to see that photo), and the other Best of Philly winners.

Click here to see the dishes that kids all over Philadelphia have been raving about.

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AVENIDA IS IN THE NEWS: "Mount Airy's Avenida thrives despite Delaware Market House's departure" says Philadelphia Inquirer Restaurant Critic Craig LaBan

July 25, 2010, The Philadelphia Inquirer — “When the economy came crashing down in 2009, it brought Kim and Edgar Alvarez’s crab cakes with them – at least for a moment,” writes Inquirer Restaurant Critic Craig LaBan in today’s Philly.com Food.

He continues: Those cakes were among the signature items at the couple’s former prepared foods store, the Delaware Market House in Gladwyne. But once the recession prompted enough Main Liners to start cooking more for themselves, the Alvarez’ business, which thrived on small pleasures like fresh chicken salad and sirloin broil, suddenly went “completely off the deep end,” says Kim.

It was a sorry moment for Gladwyne take-out addicts, perhaps, but has turned into a boon for Mount Airy, where the resilient Alvarezes have resurfaced with Avenida, a Latin-inspired neighborhood restaurant well-cast for a neighborhood that can use all the good flavors it can muster.

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E-NEWSLETTER: April News from Avenida Restaurant

Now that spring has sprung, we invite you to come in and celebrate by enjoying a refreshing Avenida Margarita. They are just $5 on Tuesday, Wednesday and Thursday.

Our Secret Recipe: Avenida Margaritas

Our bartenders Kevin and Kylie have a passion for Margaritas and mix up the meanest version we’ve tasted, starring fresh lime juice. Stop by to try this incredible concoction, but before you do try it yourself at home so you can compare. Cheers!

What you’ll need:
• 4 oz. tequila
• 1 oz. Triple Sec
• 2 oz. freshly squeezed lime juice
• 1 oz. simple syrup
• 1 cup crushed ice

Here’s how: Pour all ingredients into a shaker. Dance around the kitchen. Pour. Makes 2 servings.

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E-NEWSLETTER: Avenida Restaurant — Don't Miss Sunday Brunch

We are excited to announce that our first Sunday Brunch was incredibly successful. We invite you to come in and try some of our savory, original dishes that are sure to make the whole family happy.

For starters: There is a delicious Caesar Salad with masa croutons and fried capers, Fruit Salad, Gazpacho, Papusas with tomato sauce and curtido, Queso Fondido (vegetarian style, too), Spring mix salad _with queso fresco, jicima, strawberries, mango vinaigrette, and Tequila lime cured salmon with cilantro potato cakes — each $10, or less.

Our selection of brunch dishes includes: Capirotada Mexican Bread Pudding with honey butter and Zacapa syrup, Chilaquiles with green mole, fried eggs, queso fresco, crema, Frittata Del Dia with home fried potatoes, Grilled Chicken Torta with fried green tomatoes, avocado, bacon and salsa, Huevos Rancheros Tostadas with warm potatoes and refried black beans, and Zucchini Cheese Pastel with Spring Mixed Salad — each $12, or less.

For the kids: Scrambled Eggs with bacon, home fries and tortillas, for $7.

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IN THE NEWS: Chefs Kim & Edgar Alvarez are featured on Philadelphia's ABC News Channel 6

April 17, ABC News — On April 17, ABC News Channel 6 did a 5-minute segment on the hot new businesses in town: Avenida Restaurant.

The cameras went inside Avenida’s kitchen and watched as Chefs Kim and Edgar prepared some of their signature appetizers: Grilled Baby Octopus with Tequila Roasted Tomato Sauce, Garlic and Avocado and Queso Fondito.

“I was trained at the Culinary Institute of America, so I tend to cook by the book,” explains Chef Kim. “And I went to cooking school every day of my life as I watched my mother, aunts and grandmother prepare a meal for our entire family — dozens of people who ate three times a day in our home in Guatemala,” shares Chef Edgar.

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IN THE NEWS: Chef Edgar Alvarez is featured on MyFoxPhilly Morning Show

MyFoxPhilly Morning Show, February 1 — Latin food was celebrated on the Fox Morning Show this week when anchor John Anderson welcomed Avenida’s Chef Edgar Alverez.

“They are chefs, restaurateurs and husband and wife! Edgar and Kim Alvarez opened Avenida Restaurant in Mount Airy last fall and were gracious enough to stop by Good Day to share some favorite recipes,” Anderson said.

Chef Edgar then prepared Pan Seared Red Snapper with Tomatillo Salsa, Sautéed Vegetables and Spanish rice. Yum!

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IN THE NEWS: CNN Money Features Avenida

JANUARY 4, 2010, CNN Money — In a CNN Money article posted today entitled, 100-year-old businesses we lost, reporter Elizabeth Montalbano writes, “More than 45,000 businesses closed their doors for good in 2009, including some that survived for longer than a century.”

One of the six U.S. businesses she profiled was the Delaware Market House, which chefs Kim and Edgar Alvarez closed last March. Click READ MORE to view what Montalbano wrote.

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IN THE NEWS: Avenida, a new restaurant by Kim & Edgar Alvarez opening Dec. 17, is featured in The Philadelphia Inquirer

DECEMBER 10, 2009, The Philadelphia Inquirer — Philadelphia Inquirer restaurant columnist Michael Kline reported today: “Dec. 17 will mark the debut of the long-delayed Avenida (7402 Germantown Ave., 267-385-6857), a family friendly, budget-conscious Latin concept from husband-and-wife chef team Edgar and Kim Alvarez, who most recently ran Gladwyne’s Delaware Market House, a gourmet takeout and catering operation. The building was last home to Cresheim Cottage Cafe. They’re opening without the liquor license, whose paperwork has been held up. Their partner here is Wayne Zukin, a real estate developer and Mount Airy-ite.”

Read the entire article here

CHECK OUT AVENIDA’S NEW WEBSITE, www.avenidarestaurant.com!

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Business Card & Logo: Avenida Restaurant

Logo, illustration and design by Michael Gibbs

Client: Avenida, www.avenidarestaurant.com, a new Latin American restaurant in Mt. Airy, PA

Assignment: When chefs Kim and Edgar Alvarez were still in the planning phase of opening their new Latin American restaurant, Avenida,” they knew they needed an eye-popping logo that would get the attention of future customers. They turned to illustrator Michael Gibbs”:http://www.mglenwood.com to create a logo that would incorporate the essence of Chef Edgar’s Aztek roots and the Germantown Avenue address of Avenida — which translates to “on the avenue.”

Solution: Michael accomplished his mission with flying colors. “We love our logo,” says Chef Edgar, who with Kim worked hard to match the colors of the interior of the restaurant to the colors on the logo and business card. “Everyone comments on how fun and beautiful the whole marketing package is. That was our goal: To create a restaurant that is fun, light, and beautiful.”

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WEBSITE — Avenida Restaurant

Click image for larger view

Illustration and design by Michael Gibbs
Website coding / database by Max Kukoy
Writing / Concept by Hope Katz Gibbs

About Avenida Restaurant

Located just outside of Philadelphia in Chestnut Hill, Chefs Kim & Edgar Alvarez invite diners to indulge their taste buds in the oasis of bold flavors and sparkling concoctions.

Set in a historic Chestnut Hill home built in the 1700s, patrons will sit by the stone fireplace or on the romantic outdoor porch sipping margaritas and sampling Chef Edgar’s signature guacamole.

Make a reservation for dinner tonight: 267-385-6857.