Andy Hines: Futurist, Author
Futurist Andy Hines is a lecturer and executive-in-residence at the University of Houston’s Graduate Program in Futures Studies, bringing together the experience he earned as an organizational, consulting, and academic futurist.
He co-founded and is currently on the board of the Association of Professional Futurists and has co-authored five books:
Hines has also authored dozens of articles, speeches, and workshops, and won several awards, including the 2003 Emerald Literati Awards’ Outstanding Paper accolade for best article published in Foresight for “An Audit for Organizational Futurists,” and the 2008 award for “Scenarios: The State of the Art.”
He has appeared on several radio and television programs, including KRIV-26 News to talk about the future of libraries, and the CBS “Early Show” to talk about the MTV-commissioned study: “The Future of Youth Happiness.”
Watch Andy in action! Click here to view his Tedx Talk.
ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape
The old approaches to consumer understanding no longer work. This presentation explores broad-scale patterns in changing values that will reshape the consumer landscape over the next decade. It introduces the New Dimensions of Consumer Life model to help systematically sort out and categorize the myriad influences on consumer decision-making and behavior. It concludes that values, defined as an individual view about what is most important in life that in turn guides decision-making and behavior, is the single best predictor for gaining insight into how consumers may change in the future.
Learn more here about ConsumerShift.
Roberta Shaffer, Law Librarian, Library of Congress
“Andy’s techniques are powerful and can be applied to so many sectors,” she says. “His presentation and delivery are so easy to understand and digest that I knew the audience would benefit. I have heard him speak several times before, and I never grow tired of what he has to say. His speech certainly helped us bring all of the issues facing our industry to the fore. His discussion regarding thinking about the future, and viewing the problem as a futurist would, enabled us to consider how we might position ourselves for continued success.”
Andy has also authored dozens of articles, speeches, and workshops, including the 2003 Emerald Literati Awards’ Outstanding Paper accolade for best article published in Foresight for “An Audit for Organizational Futurists” and the 2008 award for “Scenarios: The State of the Art.”
Most recently, he appeared on KRIV-26 News talking about the future of libraries and the CBS “Early Show,” to talk about an MTV-commissioned study: “The Future of the Youth Happiness.”
In this episode we talked to Andy about:
- What it means to be a futurist
- His popular book, ConsumerShift, and what the future of consumerism looks like
- The study he did for MTV about the future of youth happiness
- The future studies program at the University of Houston: Who attends, what he teaches, and what kind of jobs are out there for futurists
- His previous work at Kellogg, and type of work a futurist does for large corporations
- His own plans for the future
Download our podcast interview with Andy Hines here.
By Andy Hines
Futurist, and Founder
When it comes to thinking globally, I highly advise a wonderful book I just read by Fred Kofman (pictured right), Conscious Business: How to Build Value Through Values.
The author is involved with the Integral movement and the book reflects Integral principles, although it is does not impose many Integral ideas on the reader.
In fact, this is a book that is immensely practical while touching on what are often thought of as soft subject: values, in particular how adherence to values is at the heart of building a successful and sustainable organization.
It has its inspirational moments, but this is not one of those motivational tomes exhorting one to do the right thing. Rather, it provides very practical suggestions that pretty much sell themselves. That is really quite a feat! I came away with several takeaways that I can immediately integrate into my work.
By Andy Hines
Futurist and Author of “ConsumerShift”
Values refer to an individual’s views about what is most important in life that in turn guide decision-making and behavior. Values are the ultimate decision-making criteria—what an individual falls back on when making important life decisions.
And in America, values are changing in a consistent direction over time.
Understanding these changes will provide critical insight for understanding the future consumer landscape and designing products, services, and offerings that “fit.”
In my new book, ConsumerShift, I translate the values changes into seven emerging-need states, brought to life in the form of seven future personas.
The book then provides personal customization kits for those who want to tailor them to their specific needs. It will help you and your team make sense of rapidly changing consumer behavior—where they are coming from, where they are going, and what they are looking for.
By Andy Hines
What makes 12 to 24-year-olds happy? That’s the question that MTV Research wanted to know when they approached me and my team at the futurist research and consulting firm Social Technologies (now Innovaro).
We had some basic ideas.
We figured that friends and technology would be important to this group. But how did they feel about religion, their parents, fame, and money? We began reading everything we could on the topic, and then the real research started.
MTV also enlisted the Associated Press to add a quantitative component to our qualitative findings. Their researchers polled 1,280 youths in the 12-to-24 age-range, and published a series of press releases based on this data.
In the end, the results surprised me a bit, for ultimately we discovered that youth will continue to perplex adults in their pursuit of happiness. They will exhibit a careful mixture of idealism and aspirations, tempered with a grasp of realities and practicalities. The biggest thing we learned was never to judge a book by its cover. Scroll down to find out why.
By Andy Hines
Futurist and Author of ConsumerShift
As a lecturer and executive-in-residence at the University of Houston’s Graduate Program in Futures Studies, I am fascinated by the workforce of the future.
Having established the Global Trends Program for Kellogg Company, and served as futurist and senior ideation leader at Dow Chemical, I have decades of insight into the inner working of corporations large and small.
So what will the “Workforce of the Future” look like?
To make sure we don’t overlook the obvious, the shift to knowledge-based work is the overarching driver behind the changes in the world of work. A big way that is showing up, finally (we futurists can be impatient at times), is that working with digital information frees us from the tyranny of sitting at a desk. No longer do we work only where we need to work—increasingly we are working where we want to work.
Of course, we know people and organizations tend not to like to change. Inertia is a strong force. But it no longer makes any sense to force people to battle a congested commute to travel downtown, head up to the 35th floor, and spend their whole day working on a phone and computer in an office. That can be done from home, at a coffee shop, or at one of the emerging co-working collectives that serve telecommuters from different organizations. Going to what I call the “glass tube” downtown simply wastes time and energy (gasoline and the emotional sort), and doesn’t help the environment.
The Futurist magazine, July 2008 — Hot off the presses is the July-August issue of The Futurist magazine, featuring the first in a two-part article by Social Technologies’ futurist Andy Hines.
Entitled “Consumer Trends in Three Different ‘Worlds,” it is the first in a two-part series in which Hines looks at the big trends in demography, money, and consumerism that will shape the world in the next decade.
COLUMNIST MILDRED CULP, June 29, 2008 — “You’re about to be playing in an entirely new ballgame if you’ve been marketing exclusively to baby boomers – unless you have a timeless product or service,” writes syndicated columnist Mildred Culp in a June 29 article, “Expand Your Marketing from Boomers to Gen Y.” She interviewed futurist Andy Hines of Social Technologies about the possibilities.
NEW YORK TIMES, December 13, 2007 — In an article that ran in the Dec. 13 issue of the New York Times, “You won’t find me in my office, I’m working,” reporter Lisa Belkin talked about the growing trend of “white space,” the place where workers go to think, write, and be creative. She spoke with Futurist Andy Hines about the topic.