In the News
For decades, publicists have prided themselves on getting their clients quoted in the biggest circulation and most popular publications possible. While that’s certainly a focus at Inkandescent Public Relations, we know that times have changed. Going hyper-local is important, as is having a presence in the social media sphere.
While our clients are regularly featured in such newspapers of record as The New York Times, The Wall Street Journal, The Times of London, US News & World Report, Money magazine, Washington Post, and Philadelphia Inquirer — we also get them quoted in Patch.com, Yahoo.com, AOL.com, and newspapers and magazines that circulate in their communities. Radio and TV is also a popular spot for Inkandescent clients, who have been interviewed on the CBS “Early Show,” NBC News, Fox News, “CNN Money,” “The Kojo Nnamdi Show,” and Federal News Radio, among others. Scroll down to see those media mentions.
Inkandescent PR also has thousands of friends, followers, and contacts in the social media world, where we regularly get the word out about our clients. Friend us today: www.facebook.com.
June 14, 2013, Bankrate — Reporter Rachel Hartman writes, “Jumping out of planes, scuba diving, and deep sea fishing can lead to more than weekend thrills. They may also affect what you’ll pay when you take out a life insurance policy.”
In this article for Bankrate, she interviews Egan, Berger & Weiner partner and insurance expert Dave Beck about how to buy life insurance if you participate in a dangerous hobby.
March 12, 2013, Washington Post — “Most eateries have a place to sit down while your takeout order is being prepared,” writes Food editor Nevin Martell. “It’s exceedingly rare that a foot bath is recommended to help pass the time. But that’s what happens at House of Steep, which opened last September in Arlington.”
He adds: “The narrow space offers something of a triple play: teahouse and cafe in the front, “foot sanctuary” in the back. The concept was developed by 31-year-old Arlingtonian Lyndsey DePalma, who says she was inspired by her great-grandmother.”
DePalma explains: “She soaked her feet every day, lived to a ripe old age, was healthy as a horse and had a happy life. So I thought there might be something to the whole foot soaking business.”
Click here to read the entire review.
March 5, 2013, Wall Street Journal — Sheldon Weiner is featured in today’s issue of The Wall Street Journal, in an article by reporter Niki Reading entitled, “Utilizing a Client’s Only Major Asset.”
The 65-year-old woman had recently lost her husband, and a significant chunk of her monthly income. The husband’s pension didn’t include survivor benefits, and the widow’s own Social Security and pension benefits provided just $2,000 in monthly income—far less than her $4,000 in monthly expenses. With only $35,000 in a bank account and a $25,000 annuity, she was on pace to run out of money before she turned 80.
“She certainly didn’t have enough to last a normal lifetime, and she recognized that,” says Sheldon Weiner, a fee-based financial planner at Egan, Berger & Weiner in Vienna, Va., which manages $300 million for about 400 clients.
When she was referred to Mr. Weiner by a friend, the woman told the adviser that her accountant recommended selling her only remaining significant asset: A piece of vacant farmland her husband had bought in the 1950s.
There were two problems with that plan.
Click here to read the entire article.
“There is one thing that every worker, entrepreneur and business owner has experienced firsthand,” writes reporter Ashley Poulter on CEO Blog Nation.
“It doesn’t matter if you are at the top of your game in the business world or just getting your startup off its training wheels, you have still been there: bad customer feedback. There is that one customer who can’t be pleased or falls through the cracks of customer service and greets you with negative feedback about your business. They say you can’t please everyone, but you do have to deal with those you can’t.”
So how do you deal with bad customer feedback? Below are some tips from business owners and entrepreneurs.
Entrepreneur Hope Katz Gibbs advises: Keep calm and carry on
March 2013, Research magazine — Egan, Berger & Weiner founding partner Sheldon Weiner is featured in this month’s issue of Research magazine in an article entitled, “Stocks: A Hard Sell.”
This cover story of the publication, written by Ellen Uzelac, explains that client enthusiasm for equities has evaporated. How are advisors responding?
Sheldon Weiner said: “Stocks have been a hard sell, but they shouldn’t be. They run in cycles and they have for several hundred years. Back in 2002 or so, Warren Buffett was asked by a reporter, ‘Who in their right mind would put money in the stock market right now? His answer was ‘the millionaire of tomorrow.’ That hasn’t changed.”
Click here to read the entire article.
MoneyWatch, Jan. 4, 2013 — In today’s issue of CBS News’ MoneyWatch, our client Sharon Armstrong, an HR expert and co-author of The Essential HR Handbook, offers advice on the topic, “HR should know: 3 things to always share.”
How can you get in front of reporters, and talk to them so they care about your story?
On the Dec. 1 episode of “The Resilient Brain,” the Blog Talk Radio show hosted Kathy Kitts, Inkandescent PR founder Hope Katz Gibbs participated in a strategy session to help the audience learn to think like a reporter, and get your company in the news.
Hope also discussed whether getting in the news is the best use of your PR energy and budget—and what it really takes to be a successful entrepreneur.
Click here to listen to the show.
November 8, 2012, Wall Street Journal — In today’s Wall Street Journal, financial advisor Bryan Beatty talks about the Dangers of High-Yield Investments.
“The Federal Reserve is keeping short-term interest rates at near zero levels and very few foreign central banks have interest rates much above 1%,” he explains. “Finding themselves in a challenging environment in which to derive income from their stocks and bonds, many retirees think they’ve found a solution in the form of high-yield investments such as real-estate investment trusts. But they’ve actually taken on a lot more risk than they realize.”
Click here to read the entire article in the Wall Street Journal.
October 12, 2012, Entrepreneur magazine — Sharon Armstrong, author of “The Essential Performance Review Handbook,” shared her wisdom today with Entrepreneur.com reporter Gwen Moran on the topic, “How to Make a Poor Performance Review More Effective.”
Armstrong says: “Being consistent in giving performance reviews can be tough when you’re delivering a not-so-great review,” and offers four tips to make the process less painful.
October 5, 2012, BusinessBatteryPack.com — “When you run your own business, you are a master juggler,” financial advisor Bryan Beatty told the hosts of BusinessBatteryPack.com today.
He advised listeners how proper retirement planning can enhance your business,
how to become more confident and manage the daily risks that are essential to your growth, how a sound financial plan can attract more quality employees.
“The keys to creating a retirement plan without depending on Social Security,” Beatty insisted.
For more tips from Beatty on “How to Free Yourself from the Social (in)Security Trap and Secure Your Retirement,” click here.
For more information about this video news show for entrepreneurs, visit businessbatterypack.com.