Want to get the word out about your company to a larger audience than you’ve been able to reach in the past? Due our experience as reporters, we know how to write and edit articles so they can land on the pages of publications their clients read. We start with a great idea and our client’s expertise. What do you want the world to know?
Before coming up with the concept for House of Steep, shop creator Lyndsey DePalma wanted something for herself—a place to relax, and just be, for a while each day.
Not satisfied with any of the existing answers and armed with some entrepreneurial hard-wiring and a respect for natural healing, Lyndsey left her corporate career in human resources to bridge the gap.
Since October of 2010, House of Steep has been taking up residence in Lyndsey’s heart and will become the ultimate destination for busy corporate citizens, casual connections, bridal parties, street shoppers, believers in alternative healing, moms and grandmoms, yogis and yoginis, consultants, crafters, lovers … and the rest of us.
Click inside to read our Q&A with Lyndsey, and click here to listen to our Dec. 17, 2012 podcast interview on The Inkandescent Radio Show.
August 2012, Costco Connection — Journalist, PR specialist, and entrepreneur Hope Katz Gibbs article on Charles Best, founder of DonorsChoose.org, was featured in the August 2012 issue of the Costco Connection.
Read about how this former teacher, with a Yale education, turned an idea sparked during lunch 12 years ago into a multi-million-dollar nonprofit organization that funds classroom projects.
“The average project costs about $500 to fund,” Best shares, noting that many projects cost as little as $150, but requests for bigger ticket items—such as playground equipment or trips to study abroad—can hit $30,000.
“Although many people know that saving for their financial future is important, many don’t know what steps to take to accomplish their goals,” Cheng says.
Click inside for a primer that fianncial planner Rita Cheng uses to help her clients understand the playing field of financial planning.
“My hope is that it will make taking the first steps in the planning process easier for you, too.”
By Michael Egan, CFP®
Certified Financial Planner™
Partner, Egan, Berger & Weiner
Since Social Security is a complicated system, it requires a significant amount of planning before you file for benefits. I have spent years studying how it works so that I can best help my clients plan and prepare a proper strategy.
Click inside for some key points to remember when you are planning your own Social Security strategy. Keep in mind that you should always integrate your Social Security strategy into your overall financial plan. Do not assume that the Social Security office will have all the answers to your questions;, be sure to educate yourself.
Review by Bryan Beatty
Partner, Egan, Berger & Weiner, LLC
Columnist, Be Inkandescent Magazine
They say 50 is the new 40, and odds are good that if you are now in this second half of life, you feel as vital, energetic, and passionate as ever. As a result, Baby Boomers reaching their 50s and 60s are redefining what it means to retire.
That’s why I thoroughly enjoyed psychologist David Borchard’s book, “The Joy of Retirement: Finding Happiness, Freedom, and the Life You’ve Always Wanted.”
For the last three decades, Borchard has helped adults rejuvenate their careers and lives, and find fulfillment and meaning as older adults. And although the financial side of retirement and aging is different from the physiological side, it is clearly equally as important.
“Even if you already have a 529 plan, you may want to consider establishing a Coverdell Education Savings Account,” says financial planner Rita Cheng.
Why? Because it is one of the best-kept secrets and often overlooked when establishing a college savings plan.
“Investors have more flexibility and control of the investments—they can select any qualifying investment, including certificates of deposit, mutual funds, and tech stocks.”
By Andrea Keating
Founder and CEO, Crews Control
When it comes to having a healthy business, I know the key to success is to surrounded myself with creative people. Not only do I have more fun, but the more creative they are, the more I learn from them.
I then find ways to take their best ideas and incorporate them into my business, so that my employees and clients all benefit from the creativity that is generated. Click here to learn more about Crews Control’s Four Creativity Secrets.
In my quest to understand even more about the power of creativity, I picked up a copy of “Imagine,” by Jonah Lehrer. In it, he points to research that shows entrepreneurs with expansive social networks are three times more innovative than people with only small networks of close friends.
“Instead of getting stuck in the rut of conformity—thinking the same tired thoughts as everyone else—they are able to invent profitable new concepts, thanks to their wide social circles and collections of acquaintances who inspire novel thoughts,” he writes in Chapter 7.
“Discussing financial matters can be stressful for couples, because it pulls up a lot of emotional baggage and fear, and may shine a light on fundamental differences that the couple isn’t aware of,” says financial planner Rita Cheng.
Hard as this conversation is, the key is to a happy marriage is to address money issues long before a conflict, or financial crisis, emerges.
Click inside for three things you should know the money habits of your partner—before you marry.
By Andrea Keating
Founder and CEO, Crews Control
Hey all you entrepreneurs out there: Whether you know it or not, you are engaged in highly creative activities.
Indeed, every successful entrepreneur I know is creative with messaging, visual arts, negotiating relationships, and—without doubt—managing budgets in a highly creative way.
So how can you maximize creativity at your office?
Click inside to read few of our Crews Control Creativity Secrets.
“My father emigrated from Taiwan in the 1960s with only $17 to his name and the clothes on his back. Even though he was poor in the material and financial sense, he never considered himself poor,” explains financial planner Rita Cheng.
“His mantra was that financial wealth alone did not represent one’s ‘true wealth,’” she adds. “He stressed the fact that he was rich in spirit and blessed with his education.”
As a result, the most valuable financial advice that Cheng’s dad instilled was not to define herself by what she has—but by her professional accomplishments and education. “He insisted that while money did not buy happiness, it did provide peace of mind, freedom, and flexibility.”
What did your parents teach you?