BE INKANDESCENT MAGAZINE features Oxford University's Pamela Hartigan, author, "The Power of Unreasonable People"

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Contact: Hope Katz Gibbs
Inkandescent Public Relations, www.inkandescentpr.com
hope@inkandescentpr.com / 703 346–6975

BE INKANDESCENT MAGAZINE FEATURES PAMELA HARTIGAN’S “THE POWER OF UNREASONABLE PEOPLE

The director of the Skoll Centre for Social Entrepreneurship at Oxford University’s Saïd Business School is the August 2012 Entrepreneur of the Month of the business magazine for entrepreneurs by entrepreneurs. In it, Hartigan explains how a new generation of entrepreneurs is changing the world.

Arlington VA, August 8, 2012 — Playwright George Bernard Shaw once said, “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.”

“By this definition, some of today’s leading entrepreneurs are decidedly unreasonable—and a fair few have even been dubbed crazy,” insists Pamela Hartigan, the August 2012 Entrepreneur of the Month in the monthly business magazine, BeInkandescent.com.

A frequent lecturer on social entrepreneurship and innovation at graduate schools of business in the USA, Europe, and Asia, and an adjunct professor at the Columbia Business School, Hartigan explains exactly what is social entrepreneurism, how social entrepreneurs are changing the world, and some of the new businesses that are emerging.

Hartigan (pictured right with microfinance guru and social entrepreneur Muhammad Yunus) also offers the 10 characteristics of this new breed of business leaders, including the ability to:

1. Shrug off the constraints of ideology or discipline.

2. Identify and apply practical solutions to social problems, combining innovation, resourcefulness, and opportunity.

3. Innovate by finding a new product, service, or approach to a social problem.

4. Focus—first and foremost—on social value creation and, in that spirit, are willing to share their innovations and insights for others to replicate.

5. Jump in before ensuring they are fully resourced.

6. Have an unwavering belief in everyone’s innate capacity, often regardless of education, to contribute meaningfully to economic and social development.

7. Show a dogged determination that pushes them to take risks that others wouldn’t dare.

8. Balance their passion for change with a zeal to measure and monitor their impact.

9. Have a great deal to teach change-makers in other sectors.

10. Display a healthy impatience, and do not do well in bureaucracies, which can raise succession issues as their organizations grow and almost inevitably become more bureaucratic.

Also featured in this issue of Be Inkandescent magazine:

  • “Rippling,” by Beverly Schwartz, which teaches us how social entrepreneurs are spreading innovation throughout the world. Click here for the review.
  • Ashoka founder Bill Drayton, chairman of the international social entrepreneurial organization, believes everyone can be a change-maker. Are you ready? Click here to find out.
  • Bo Peabody, author of “Lucky or Smart: Secrets to an Entrepreneurial Life,” tells us why “B” students make the best entrepreneurs. Click here to learn why.
  • And two Truly Amazing Women inspire us this month: Tara Palacios, director of the BizLaunch program at Arlington Economic Development; and Annette Giacomazzi, whose daughter broke a bone—for the sixth time—prompting her to launch the cool California company, CastCoverZ!.

Read all about it at www.BeInkandescent.com.

About Be Inkandescent magazine

Be Inkandescent magazine is a monthly, online business publication for entrepreneurs, by entrepreneurs, published by Inkandescent Public Relations, an Inkandescent Group Company. Founded in January 2010 by journalist and entrepreneur Hope Katz Gibbs, the magazine has 30,000 subscribers and gets more than 400,000 hits/month.

For more information, contact Gibbs at hope@inkandescentpr.com. Click here to sign up for a free subscription: www.beinkandescent.com/subscribe.

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