Corporate Identity: The Fun Company for Kids

Writing / Concept by Hope Katz Gibbs
Design / Illustration by by Michael Gibbs
Photos by Steve Barrett

CLIENT: Tony Simon, owner
The Fun Company for Kids
Fairfax, VA

ASSIGNMENT: Create brochure, letterhead, business cards, prize tickets for children’s party / play place in Alexandria, VA

TARGET AUDIENCE: Kids, teens, parents

CHALLENGE: Tony bought the Fun Company in the summer of 2003, and spent months upgrading the play place. He wanted the look of his marketing / promotional materials to reflect the new energy and offerings.

SOLUTION: Mike and Hope came up with a large format three-panel brochure full of color, photos by Steve Barrett. The theme of balls, balloons, and birthday party fun dominated.

CLIENT FEEDBACK: “I loved the way it came out because you really get the feeling that the Fun Company is a great place to have a birthday party or bring a play group,” Tony said. “But you also can tell that we have a cool snack bar and arcade, which makes it a good place for teenagers to come and hang out. I felt these promo materials really hit the mark.”