We kick off 2012 with an interview with Reebok International’s president, Uli Becker, our January CEO of the Month.
Responsible for the Reebok brand’s business around the world, Becker has since 2008 been at the helm of the U.S. branch of the firm owned by the Adidas Group. The German-born athlete has big plans on how he and his team will keep the company in its place as an industry leader. Here’s a hint: CrossFit. Click here to read our interview.
What will it take to help you stay on top of your game in 2012? Here are a few ideas to run with:
- Exercise will make you smarter. “It’ll also make you stronger, healthier, and could help you grow your business,” says Harvard professor John Ratey, author of Spark: The Revolutionary New Science of Exercise and the Brain.
- Exercise will make your kids smarter, too. Kathleen Tullie, the head of Reebok’s nonprofit, BOKS Kids, knew that from observing her own kids. But after reading Dr. Ratey’s book, she was inspired to start an organization that Reebok has invested a few million dollars in to help parents and teachers in schools around the country get kids moving. Join the revolution.
- Consumers are shifting how they spend their money. Reebok is one company that is paying close attention to this trend. How can your organization adapt to the shift? Futurist Andy Hines offers insight in ConsumerShift.
Here’s to kicking off 2012 with fresh and fabulous ideas, well-considered resolutions, and much joy! — Warmly, Hope Katz Gibbs, Publisher, Be Inkandescent Magazine