March 2011, Counselor Magazine — Simplicity Urgent Care recently made news in Counselor Magazine regarding the promotional products they created to give to their patients.
The marketing savvy doctors had their creative team put the Simplicity logo on lip balm, hand sanitizer, and refrigerator magnets — plus they mailed out brochures and postcards to thousands of residents living in the neighborhoods surrounding the urgent care center.
It helped draw attention—and patients. One patient, in fact, came in because a friend had given him a lip balm just days before he came down with the flu. Thanks to the fact that the logo and address were on the lip balm, the gentleman knew exactly where to go for treatment.