Business Card & Logo: Inkandescent Public Relations

Logo, illustration and design by Michael Gibbs

Client: Inkandescent Public Relations

Assignment: Create a logo that would be used on a website and other promotional materials.

Solution: The illustrated lightbulb worked as a focal point to illuminate the card, and also get across the message of being Inkandescent. The design was then translated into a website, which launched in September 2008 and a variation on the theme was integrated into a spin-off for the company, Be Inkandescent magazine.

In 2010, Inkandescent PR proved to be so successful that it was expanded into a larger corporation, The Inkandescent Group LLC, and now includes a handful of additional spin-off organizations.