FOR IMMEDIATE RELEASE
Contact: Hope Katz Gibbs
Inkandescent Public Relations
703-346-6975 / EMAIL Hope
WASHINGTON, DC, January 1, 2009 — Insight into how her three books have helped HR expert Sharon Armstrong’s business is featured in a new book released this month entitled, “42 Rules™ for Driving Success With Books,” by Mitchell Levy, publisher of Happy About, a quick2publish book publisher based in Southern California.
“The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service,” Levy explains. “The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores as well as personally delivering their books to clients/prospects really helped to drive the impact of their message.”
Armstrong is the author of three books: The Essential HR Handbook, 2007, Stress-Free Performance Appraisals, and Healing the Canine Within. For Levy’s book, she contributed the text for Chapter 25: Get Immediate Credibility.
She writes: “I hadn’t planned on writing ‘Stress-Free Performance Appraisals’ back in 2002. But when an agent at Career Press read my first book — a humorous account about my dog Scooter and his dog friend named Max called ‘Healing the Canine Within’ — she liked it, and thought I could write another one for her. The next one was for HR professionals, and right up my alley … “
What amazed Armstrong most, though, was this: “When you have written a book, people think you know something they don’t. That’s not fair.”
To read more of Armstrong’s story, log onto to “42 Rules™ for Driving Success With Books” at http://www.happyabout.info/42rules/books-drive-success.php.
About Sharon Armstrong: Sharon began her career in human resources in 1985 as a recruiter/trainer in a large Manhattan law firm. Since launching her own consulting business in 2000, she has provided training and completed HR projects for hundreds of clients. Sharon is also the author of Stress-free Performance Appraisals, which she co-wrote in 2003 with Madelyn Appelbaum.
About the Book: “42 Rules™ for Driving Success With Books will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business,” says author / publisher Mitchell Levy. “Whether the author writes the book themselves, had their clients/partners provide content, or had it ghostwritten, you will be informed and inspired by the stories and lessons of others’ successes with books.”