FOR IMMEDIATE RELEASE
Washington DC, January 4, 2009 — Anyone who understands the importance of micro-lending as a means to end global poverty will want to join Hooks Book Events when it hosts a special event with Nobel Peace Prize Winner Dr. Muhammad Yunus Feb. 4 at 7 p.m. on at the Lisner Auditorium on the campus of the George Washington University in Washington, D.C.
The Grameen Bank founder and managing director will be speaking about his latest book, “Creating a World Without Poverty,” which outlines his vision for a new business model that combines the power of free markets with the quest for a more humane world. He’ll share the inspiring stories of companies that are doing this work today.
“In the last two decades, free markets have swept the globe, bringing with them enormous potential for positive change,” Dr. Yunus explains. “But traditional capitalism cannot solve problems like inequality and poverty, because it is hampered by a narrow view of human nature in which people are one-dimensional beings concerned only with profit,” he says. “In fact, human beings have many other drives and passions, including the spiritual, the social, and the altruistic. Welcome to the world of social business, where the creative vision of the entrepreneur is applied to today’s most serious problems: feeding the poor, housing the homeless, healing the sick, and protecting the planet.”
His new book, “Creating a World Without Poverty” tells the stories of some of the earliest examples of social businesses, including Yunus’ own Grameen Bank, and reveals the next phase in a hopeful economic and social revolution that is already under way. His goal: to create a worldwide effort to eliminate poverty by unleashing the productive energy of every human being.
“Dr. Yunus goes beyond microcredit to pioneer the idea of social business—a completely new way to use the creative vibrancy of business to tackle social problems from poverty and pollution to inadequate health care and lack of education,” says Perry Hooks, president of Hooks Books Events. “This is a worldwide effort to eliminate poverty by unleashing the productive energy of every human being. I am honored to be able to bring Dr. Yunus to Washington, D.C. and host this important event.”
This event is open to the public. A portion of proceeds from book sales will benefit the Grameen Foundation. Tickets to event are $25 and can be purchased through Ticketmaster. For more information visit www.hooksbookevents.com.
About Dr. Muhammad Yunus
A native of Bangladesh, Dr. Yunus was educated at Dhaka University and was awarded a Fulbright scholarship to study economics at Vanderbilt University. In 1972, he became head of the economics department at Chittagong University. He is the founder and managing director of Grameen Bank, a pioneer of microcredit, an economic movement that has helped lift millions of families around the world out of poverty. Yunus and Grameen Bank are winners of the 2006 Nobel Peace Prize.
About Hooks Book Events
Through easy, affordable and customizable book events, Hooks Book Events helps enhance the productivity and job satisfaction of employees and constituents by infusing new ideas into your organization. A minority, women-owned business founded in 2007, Hooks Book Events connects corporate and government audiences with authors and new ideas. Based in Washington, D.C., co-founders Perry Pidgeon Hooks and Loretta Yenson are happy to travel with award-winning authors to help people achieve their highest potential through the power of great books. For more, visit www.hooksbookevents.com.