FOR IMMEDIATE RELEASE
Signed copies of the “Meat Free Monday Cookbook” by Paul, Mary, and Stella McCartney will go to the two people who donate the most money to the “No More Bull” crowdfunding campaign
Designed to slow climate change — before it’s irreversible — No More Bull includes a crowdfunding component created in partnership with the nonprofit organization A Well-Fed World.
The goal is to raise a minimum of $500,000 to develop activities that inspire people through music to accompany events including Live Earth 2015 on June 18 — created by Al Gore, Kevin Wall, and Pharrell Williams. If enough funds are raised, No More Bull will also help develop activities for this year’s United Nations Climate Change Conference, which will be held in Paris from Nov. 30 to Dec. 11.
Inspiring Leaders: Taking the Initiative to Reverse Climate Change
Since politicians first promised to reduce harmful emissions causing climate change more than 20 years ago, greenhouse gas emissions have actually increased by 61 percent.
That reality inspired the late Robert Goodland to research possible solutions. In 2009 Goodland — the World Bank’s first full-time ecologist, who went on to become its lead environmental adviser — wrote what the UN Environment Program called the “51 percent assessment,” with his World Bank colleague Jeff Anhang.
In the assessment, they count anthropogenic emissions attributable to the life cycle and supply chain emissions of domesticated animals raised for food. They conclude that greenhouse gases from the lifecycle and supply chain of animals raised for food account for over half (at least 51 percent) of annual emissions caused by humans.
Their findings achieved international acclaim following publication in the award-winning magazine World Watch in November/December 2009, in an article, entitled: Livestock and Climate Change: What if the key actors in climate change are … cows, pigs, and chickens?
And in 2011 Goodland and Anhang co-founded ChompingClimateChange.org, to promote their analysis of how to slow climate change through food and forestry.
- Forbes featured the report in the article: Eating Less Meat Is World’s Best Chance for Timely Climate Change, Say Experts.
- Bill Gates cited the assessment in his article, “Food Is Ripe for Innovation.”
- The New York Times published an article by Goodland entitled, FAO Yields to Meat Industry Pressure on Climate Change.
- The Times also cited Goodland and Anhang’s “Livestock and Climate Change” article in its 2012 piece, We Could Be Heroes.
- And the UN General Assembly cited the researchers’ report in, The transformative potential of the right to food.
Understanding the Facts: Why It’s Time to Say “No More Bull”
Anhang and Goodland have continued to focus on food and climate change, and in recent years have expanded their original assessment:
“Today’s worldwide concentration of atmospheric carbon is the highest in recorded history, and is considered by experts to be unsafe — yet it is rising steadily. As long as today’s broad international disagreement continues on the required large-scale steps for reducing usage of fossil fuels, it seems clear that substantial reductions in GHG emissions in most sectors will be difficult to achieve.”
They explain that the livestock sector is responsible for a significant amount of greenhouse gas (GHG) emissions not attributable to usage of fossil fuels.
As a result, “The goal of climate treaty negotiations should be to eliminate one quarter of livestock consumption, which would allow forests to regenerate on the vast areas of land now set aside for cattle grazing and feed production,” they suggest.
Regeneration of forests is the only known way to create new large-scale capacity to sequester today’s atmospheric carbon,” they insist. “Our case may be the only pragmatic way to significantly address climate change before it becomes catastrophic.”
Take Action: Be the Change You Wish to See in the World
Environmental agencies warn that if we don’t significantly reduce greenhouse gas emissions by 2020, there may be no way to reverse the trend.
That’s why Paul McCartney’s Meat Free Monday campaign makes so much sense. Since 2008, he has been talking about the impact of livestock production on climate change and what can be done about it. He spoke about climate change most recently at the March 2015 Bloomberg Philanthropies event, Road to Paris.
By supporting the No More Bull crowdfunding campaign, you will:
- Advance an effective campaign, inspired by environmental specialists who have made a pragmatic case for reversing climate change in a research-based, practical manner.
- Engage with millions of other like-minded people around the world.
- Join more than 11,000 fans who “like” Chomping Climate Change on Facebook.
- Have a chance to win a copy of the Meat Free Monday Cookbook — signed by Paul McCartney.
- Have the opportunity to improve your diet by replacing a substantial amount of today’s livestock products with great-tasting alternatives. The McCartneys’ cookbook offers hundreds of options.
- Have fun! Eat well, be well — and help the earth be well, by adding your voice to the message that Live Earth 2015 is sending to world leaders on June 18: Take Action Now.
There are two ways to donate now to No More Bull:
About Chomping Climate Change
Chomping Climate Change addresses the failure of politicians for more than 20 years to implement international policies on climate change. As a result, many people don’t trust politicians on climate change. Chomping Climate Change provides a unique, widely cited analysis of how to address climate change through food and forestry, based on environmental assessment performed by two World Bank Group environmental specialists — Jeff Anhang and the late Robert Goodland. The World Bank Group is the part of the United Nations system that’s focused on improving people’s lives through international development. Learn more in this No More Bull video.
About A Well-Fed World
A Well-Fed World is a hunger relief and animal protection organization founded in 2009. In addition to its advocacy, it works through a partnership network to distribute vegan food to people in need, build food gardens in low-income countries, and strengthen farm animal care and rescue. Learn more at awfw.org.