In the News: Andy Hines featured in BusinessWeek article

BUSINESSWEEK, May 8, 2008 — In a May 8 BusinessWeek article entitled “The Slump: It’s a Guy Thing,” Social Technologies’ Andy Hines was interviewed by reporter Peter Coy about the fact that women and men are “operating in two different economies.”

Writes Coy: From last November through this April, American women aged 20 and up gained nearly 300,000 jobs, according to the household survey of the Bureau of Labor Statistics (BLS). At the same time, American men lost nearly 700,000 jobs. You might even say American men are in recession, and American women are not. What’s going on?

The trouble, Coy suggests, is that male-dominated sectors such as manufacturing and construction are in decline, while women are better-prepared for new kinds of work, with higher rates of college graduation.

Some analysts even argue that men are less suited than women to the knowledge economy, which rewards supposedly female traits such as sensitivity, intuition, and a willingness to collaborate. “Men have tended to do better in the hierarchies, following orders and relying on positional power,” says Andy Hines, a futurist at the Washington (D.C.) consulting firm Social Technologies, who previously worked for Kellogg (K) and Dow Chemical (DOW).