Press Release: Cover of "PR Rules: The Playbook" Wins Award for Inkandescent PR Illustrator Michael Gibbs


Contact: Hope Katz Gibbs, president
Inkandescent Public Relations
703.346.6975 /

Washington, DC, July 21, 2014 — Inkandescent PR art director and illustrator Michael Glenwood Gibbs has won a coveted honorable mention award from 3×3 Illustration Annual for the cover of PR Rules: The Playbook.

The colorful cover shows eight steps, to reflect the book’s emphasis on the 8 Steps to PR Success, which are called out in the book’s subtitle: The Entrepreneur’s Guide to Supersizing Your Small Business With the 8 Steps to PR Success. Atop the eight steps is a silhouetted figure raising a megaphone, out of which pours a riotous cascade of brightly colored flowers—each one unique.

“The cover (shown right) wonderfully conveys that when entrepreneurs use the 8 Steps to PR Success, their business will be seen and heard,” says Hope Katz Gibbs, founder and president of Inkandescent Public Relations, and author of the book.

“We also love the cover design because it’s playful, and we created “PR Rules: The Playbook” to show small-business owners that promoting their business can be fun!”

Michael Gibbs (shown here) also won a merit award for one of his numerous original illustrations inside “PR Rules.”

His visually arresting “Make a Splash in the News” illustration (below) depicts the front page of a newspaper, where the main news photo has been replaced by a built-in pool.

A fully clothed businessman has leapt from a height not visible to the viewer and is about to do a cannonball into the pool. The man’s descent is so rapid that his fedora has been swept off and floats, askew, well above his head.

As a 2014 3×3 award winner, Gibbs’ “Make a Splash in the News” illustration will be reproduced this winter in the 3×3 Illustration Annual No.11, which will be released in both a print and iPad edition. His “PR Rules: The Playbook” cover art will be displayed online later this year with a direct link to his website.

3 × 3, The Magazine of Contemporary Illustration, is considered “one of the most influential magazines devoted to graphic design, advertising, and typography,” according to the new book 100 Classic Graphic Design Journals, by Steven Heller and Jason Godfrey, which features journals from more than 100 years of the history of print design.

Michael Gibbs has been a freelance illustrator and designer since attending Pratt Institute as a photography and illustration major in the mid-70s.

His award-winning artwork has appeared in Newsweek, Time, The New York Times, The Washington Post, Worth Magazine, Consumer Reports, Harvard Business Review, and publications for United Airlines, Verizon, IBM, Sears, American Airlines, CitiGroup, and Oracle. He has also illustrated the covers and features of dozens of alumni magazines including those from Harvard, Johns Hopkins, Syracuse, Vanderbilt, the University of Chicago, and American University.

His illustrations have been recognized by prestigious art publications such as Communication Arts, 3×3 Magazine, Print, and Spectrum. His work has also been exhibited at a variety of museums and galleries including the Society of Illustrator’s Museum of American Illustration in New York City, the Billy Shire Fine Arts Gallery in Los Angeles, and in the Washington area at the Corcoran Museum of Art, the Sumner School Museum, Montgomery College Gallery, and the University of Maryland Gallery.

Order “PR Rules: The Playbook”

Order a copy of “PR Rules: The Playbook,” from or send an email to The book is 176 pages and sells for $24.95. Bulk orders of 25 books or more receive a 10 percent discount.

Hope Katz Gibbs is also available for speaking engagements. Learn more here:

About Inkandescent PR

Inkandescent Public Relations is a full-service PR, marketing, publishing, and website design firm that helps entrepreneurs get more visibility. Since 2001, we have promoted entrepreneurs, start-ups, educators, authors, artists, and restaurateurs—and helped them come up with successful strategies to grow their businesses using PR, marketing, and advertising tools.

“We know that creating fireworks through a strong PR and marketing campaign is the key to spreading the word about a business—but unless you catch the embers, your moments in the limelight will be just a pretty memory,” says founder Hope Katz Gibbs. “Our team of journalists is skilled at creating the most effective, creative, and appealing message possible, and consistently informing clients and reporters about the important work that our clients are doing.”

For more information, visit, or call Hope Katz Gibbs at 703.346.6975.