In the News: On WUSA9 Today — CFP Rita Cheng explains what women need to know about harnessing their financial know-how

WUSA9, May 9, 2014 — On today’s noon news on WUSA9, Certified Financial Planner® Rita Cheng, author of Wealth Management Rules: 12 Tips to Help You Harness Your Financial Know-How, explained four strategies to help women become more engaged and empowered about their financial well-being.

These include:

1. Raise your voice. There is no such a thing as a dumb question. There is no need to talk over people or down to people. Case in point: One of my female clients approached her tax advisor about wanting to pay off her mortgage prior to retirement. Instead of letting her finish her question, he quickly responded, “Why would you think of such a dumb idea?” Fortunately, she decided to fire this gentleman, I wonder how many women have encountered such a negative experience, and stick with advisors who are not listening or paying attention to what they want for their financial futures.

2. Value all of your contributions in the household, not just the financial/economic ones. I will never forget one couple, where the wife was a highly specialized nurse in the neonatal intensive care unit (NICU). She asked me why an advisor once told her that she and her husband should only buy extra life insurance for her husband. She said that I was the first financial professional to validate her many roles of mother, wife and daughter, and started crying. “At last,” she said, “I have financial peace of mind.”

3. Don’t make assumptions or generalizations. Don’t assume that all women are spenders, or that all women are conservative investors. Don’t mistake silence for lack of influence. As an example, in Japan, women usually manage the family’s finances and give their husbands an allowance.

4. Look back with pride. We gain strength and inspiration from the amazing women who came before us. We can thank them for paving the way for us to embrace our growing financial power. Let’s wield it well.

Watch the entire segment here:

About Rita Cheng, CFP®

Marguerita M. Cheng, CFP® is the CEO of Blue Ocean Global Wealth, which provides corporations and institutions with portfolio construction, investment due diligence, and risk-management consulting services. The firm works with families, entrepreneurs, and executives to help them identify and achieve their financial goals. As a CFP Board Ambassador, she helps educate the public, policy makers, and media about the benefits of competent, ethical financial planning.

A Financial Planning Association (FPA) National Board Member and member of the finance committee, Cheng served eight years on the Board of Directors of her alma matter, The Robert H. Smith School of Business at University of Maryland, where she collaborated to increase alumni engagement and developed asset management education programs. She is also the President of the Blue Ocean Economic Empowerment Fund.

Cheng says her greatest joy and passion is touching the lives of others so that they may achieve their “personal financial success.”

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