Meet the Authors: "PR Rules: The Playbook"

Hope Katz Gibbs, author

Journalist, publicist, author, and entrepreneur Hope Katz Gibbs started her career as a newspaper reporter after graduating from the University of Pennsylvania in 1986. In the years since, she has won awards for feature and column writing for articles that have appeared in The Washington Post, USA Today, The Miami Herald, Costco Connection, and dozens of other business, education, and general interest magazines, newsletters, and blogs. Read her clips at

Hope got into the PR business in 2001, when she put her masters degree in educational leadership from The George Washington University to work and became the director of communication for the City of Fairfax Schools in Northern VA. Soon after, her PR client list expanded to include the international futurist think tank, Social Technologies, which was based in her stomping ground of Washington, DC.

In 2008, Hope incorporated The Inkandescent Group, LLC, and since then has helped hundreds of entrepreneurs, educators, authors, and small-business owners increase their visibility through her PR and book publishing services. “PR Rules: The Playbook,” available in April 2014, is the first book published through her Inkandescent Publishing Company. Learn more at

Kathleen McCarthy, editor

The managing editor and senior VP of The Inkandescent Group, Kathleen has been a freelance editor and writer for more than two decades. She enjoys riding the publication arc—the beginning of every issue is a fresh start, and the end of every issue brings a completed publication. A deadline fanatic, Kathleen is zealous about the virtues of the serial comma and admires writers who can translate dense topics into artful prose.

As the managing editor of Be Inkandescent magazine, Kathleen edits 25 articles per month, and also makes sure all of the Inkandescent books, newsletters, press releases, and more are eloquent, filled with content, and grammatically correct.

Kathleen’s expertise is in the mental health and nonprofit field, having worked as a writer and editor for the American Psychological Association, the National Association of College and University Business Officers, and the American Society for Engineering Education. She also handles the editing, design, and layout for the monthly online newsletter of the American Mental Health Counselors Association. Past freelance clients include the Centers for Disease Control, GE Information Services, and the University of Mary Washington.

Michael Glenwood Gibbs, illustrator and designer

A freelance illustrator and designer since attending Pratt Institute as a photography and illustration major in the mid-70s, Michael’s award-winning artwork has appeared in Newsweek, Time, The New York Times, The Washington Post, Worth Magazine, Consumer Reports, Harvard Business Review, and publications for United Airlines, Verizon, IBM, Sears, American Airlines, CitiGroup, and Oracle.

Michael has also illustrated the covers and features of dozens of alumni magazines including Harvard, Johns Hopkins, Syracuse, Vanderbilt, University of Chicago and American.

His illustrations have been recognized by prestigious art publications such as Communication Arts, 3×3 Magazine, Print, and Spectrum. His work has also been exhibited at a variety of museums and galleries including the Society of Illustrator’s Museum of American Illustration in New York City, the Billy Shire Fine Arts Gallery in Los Angeles, and in the Washington area at the Corcoran Museum of Art, the Sumner School Museum, The Ratner Museum, Montgomery College Gallery and the University of Maryland Gallery.

View Michael’s portfolio at and

About the Inkandescent Publishing Company

Inkandescent Publishing is the book division of The Inkandescent Group, LLC, a PR, content marketing, website development, graphic design, and publishing company that helps small business owners get more visibility so they can increase their market share. Having worked with hundreds of entrepreneurs since incorporating in 2008, the company uses its 8 Steps to PR Success™ to put growth strategies into place using PR, marketing, advertising, and social media. For more information about all of the Inkandescent Group’s services, visit: