Writing and Concept by Hope Katz Gibbs
Art director: Mary Argodale
Illustration by Michael Gibbs
Challenge: Promote the GWU School of Engineering and Applied Science a unique look but with common elements to make all the promotional materials cohesive.
Solution: Hope hired illustrator Michael Gibbs www.michaelgibbs.com to create one painting for each of the programs. Each had specific theme (such as the giant computer chip, pictured here on the cover of the catalog for the School of Engineering and Applied Science).
Working closely with the art department, the artwork was used on a variety of catalogs, brochures, and posters to promote each school.
Inside the catalog: Hope conducted dozens of interviews and wrote profiles of the dean, faculty and students attending the program. Pull-quotes are sprinkled throughtou, as are candid and professional photos that convey the idea that the School of Engineering is a serious program—but students and staff were motivated and dedicated to excellence.
Outcome: Feedback from faculty, staff—and especially incoming students, was very positive.