Brochure: GWU Presidential Arts Scholarship

by Hope Katz Gibbs
Senior Publications Coordinator
Office of Enrollment Management
The George Washington University
Art director: Mary Argodale
Spring 1993

Challenge: Create a brochure that will inspire students to apply for the GWU Presidential Arts Scholarship.

Solution: In collaboration with the art department, created a unique artsy two-fold brochure. Bold colors were muted to suggest the intensity of the program. With a photographer, I traveled around the university to capture the students and faculty in motion. Quotes from successful performers in all the discipline areas (dance, drama, music, fine art) were used throughout.

Examples:
“I do everything I know how in a dance.” — Twyla Tharp
“Drama is life with its dull bits cut out.” — Alfred Hitchcock
“Music is the arithmetic of sounds, as optics is the geometry of light.” — Claude Debussy
“ … the artist has only to trust his eyes.” — Auguste Rodin

Outcome: Applications were up by 10% for the Presidential Arts Scholarship in 1993 than in any year before.