Press Release: Be Inkandescent magazine Columnists Chime In On Sheryl Sandberg's "The Art of Leaning In"

FOR IMMEDIATE RELEASE

Contact: Hope Katz Gibbs
Inkandescent Public Relations, www.InkandescentPR.com
hope@inkandescentpr.com / 703.346.6975

A dozen female leaders offer insight into how they lean in—and how you can, too

Washington DC, June 1, 2013 — “Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government and industry—which means that women’s voices are still not heard equally in the decisions that most affect our lives,” explains Facebook COO Sheryl Sandberg in her bestseller, Lean In.

An extension of her wildly popular December 2010 TedTalk, Sandberg has turned her initial 15-minute-and-28-second snapshot of the issue into a 187-page showstopper that not only examines why women’s progress in achieving leadership roles has stalled—it has galvanized us in ways perhaps more profound than the Atlantic Monthly article “Why Women Still Can’t Have It All,” by Anne-Marie Slaughter.

Why has Sandberg’s movement struck such a chord with so many women?

“Because the woman who is ranked on Fortune magazine’s list of the 50 Most Powerful Women in Business—and is one of Time magazine’s 100 Most Influential People in the World—admits she sometimes feels like a fraud,” explains Be Inkandescent magazine publisher Hope Katz Gibbs, founder of Inkandescent Public Relations, and author of Truly Amazing Women Who Are Changing the World.

“Sandberg perseveres anyway, and we all must, too!”

That’s why Gibbs asked a dozen of the columnists from her magazine to chime in on Sandberg’s 10 tips for leaning in.

“Sandberg provides specific steps women can take to combine professional achievement with personal fulfillment—and demonstrates how men can benefit by supporting women in the workplace, and at home,” Gibbs explains. “I wanted to hear what the women leaders that we respect and work with think about the art of leaning in, so we asked them to share insights from their lives as they apply to Sandberg’s ideas.”

Here are Sandberg’s 10 tips, and a taste of what 10 of the women who were surveyed said:

1. Sit at the Table. CEO of Pantheon Chemical, Laura Roberts says: “Women not only have to sit at the table, they should feel compelled to push and encourage more women to be at the table—as leaders. The world has slowly shifted in the right direction as more women have had the ability and the courage to step into leadership positions. As the number of women leaders multiply, outcomes improve. Period.”

2. Understand Why Women Struggle With Success. Author of “Selling with Noble Purpose,” sales expert Lisa McLeod says: “Sheryl Sandberg confirmed what we already knew in our hearts to be true: When you step into power, you forfeit your chance of being voted Ms. Popular.”

3. Realize Your Career Is a Jungle Gym, Not a Ladder. former Olympic skier Tara Sheahan, president of Conscious Global Leadership, says:_ “I teach mindfulness and emotional intelligence to help women discover that if they do want to wear the proverbial tiara, the only person whom they should seek to impress should be themselves.

4. Properly Navigate the Mentorship Relationship. Waste Management’s VP of corporate communications and community relations Lynn Brown says:
“I get asked often if I will mentor someone. The answer is unequivocally “no.” I have never seen it work. Why? Because these relationships are often one-sided to the benefit of the mentee.”

5. Speak Your Truth. _ Kristine Carlson, co-author of the Don’t Sweat the Small Stuff series, says:_ “Speaking your truth is not always speaking what’s on your mind. I create a space upon my first reaction so I can reflect on what I’m feeling, breathe, and then respond from my heart. Consideration before speaking is the key to authentic communication, and to it being well-received in return. Taking that time to reflect changes the tone of the message delivered.”

6. Don’t Leave Before You Leave. Educator Dr. Carol Horn says: “One day when I was volunteering at my children’s school, the principal invited me to apply for an opening at the school. The time was right and the invitation was all it took to bring me back into the workforce and continue a career I had begun 18 years ago. Sometimes life takes you in unexpected directions; however, if you are persistent and creative, there are ways to stay current in your field and pursue a path that works for you.”

7. Make Your Partner Your Real Partner. Author Lee Woodruff, co-founder of the Bob Woodruff Foundation / Remind.org, says: “I think women fall down because we always want to do it our way. I remember once early on in my marriage when I told my husband how the dishwasher was supposed to be loaded. He looked at me and said, ‘Do you want me to load it? If not, I’m going to do it my way—which is not necessarily going to be the exact way you want it.’”

8. Drop the Myth of Doing It All. Karen Hanrahan, US Deputy Assistant Secretary of State for Democracy and Human Rights in the Obama Administration, says: “I focus on what’s important and prioritize. My work focuses on people who suffer abuses, from civilian massacres and sexual violence to discrimination and torture. It brings perspective to my own challenges and helps me stay in touch with how lucky I am, even amid the mess.”

9. Start Talking About It. Futurist and former Disney Innovator Yvette Montero Salvatico, says: “Evidence is mounting that the traditional gender labels of “male” and “female” are inadequate in the face of today’s social changes. We are complex beings, and should not be surprised that many feel the full expression of their identity cannot be captured by these antiquated terms.”

10. Work Together. _ Social Entrepreneur expert Beverly Schwartz, VP Global Marketing at Ashoka, says:_ “The fast pace of change today demands a re-invention of the way we work. Working together means working with everyone equally. A team-of-team approach needs to replace current structures, and needs to be composed of different actors with different perspectives and agendas. It consists of no particular gender—the only requirement is that everyone is collegial, supportive, and “leans in” to work to full capacity with each other.”

Click here to read the entire article.

Click here learn more about the women on the Inkandescent Speakers Bureau.


About Be Inkandescent magazine: www.BeInkandescent.com

Be Inkandescent is the online magazine for entrepreneurs, by entrepreneurs. Published by Inkandescent Public Relations, a PR and publishing company founded in 2008 that helps entrepreneurs get the visibility they need to keep their companies growing.

In January 2010, founder and president Hope Katz Gibbs, a journalist since graduating from the University of Pennsylvania’s Annenberg School of Communications in 1986, launched the online magazine to spread the word about the great entrepreneurial businesses and ideas her clients were spearheading. With more than 50,000 subscribers and 750,000 visits/month, it also offers useful tips to other entrepreneurs who are either new to the “work for yourself” world, or are looking to take their companies to the next level.

The gem of the magazine is the regular cover story featuring a high profile Entrepreneur of the Month. These savvy heavy hitters also offer valuable Tips for Entrepreneurs that any business owner can immediately put into practice.

Clients of Inkandescent Public Relations are featured in each issue. Prospective clients, and entrepreneurs who have a great story to tell, are invited to purchase advertorial and ad space on the ezine.

For more information, contact Hope Katz Gibbs at by email, and phone: 703 346-6975.

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