Design by Michael Gibbs
Concept and Writing by Hope Gibbs
Image from Shutterstock.com
Goal: Delaware Market House owners Kim and Edgar Alvarez had been going to Kinkos to have the holiday menus printed, but in 2008 decided to upgrade their brand and hired Inkandescent PR to create elegant, high-end menus for upcoming holidays.
Solution: Starting with the Rosh Hashana catering menu in September, 8000 menus were inserted into the local newspaper and an additional 2000 were mailed to current customers. The cost to print and distribute the upscale menus was exactly the same as it had been when simple black-and-white menus were previously used.