A FLYER On: How to Write a Great Flyer

WHAT IT IS: A flyer is a quick and easy way to tell customers about what you do, how it can help them, and how much your products or services cost so they can make an informed decision about whether or not they want to do business with you.

WHAT IT ISN’T: This ad isn’t a place for you to explain your entire business plan. It’s a quick and dirty way to move customers to action.

WHEN TO USE IT: If you are having a special, promoting a new product, or hosting an event—use a flyer to spread the word.

THE ROI: Flyers are affordable to print — whether you are creating an 8.5 × 11 sheet of printer paper, or smaller more sophisticated door hangers. As with most print jobs, the more you print, the cheaper the per page price. Flyers also don’t take a ton of time to create, so long as you are focused on promoting a single product or service, or an event.