PR is like fireworks. If you don’t catch the embers, your moments in the spotlight will just be a pretty memory.
Inkandescent Public Relations is here to help you glow so your company can grow. We are a full-service PR, marketing, publishing, and website design firm that gets entrepreneurs the visibility they need to showcase their expertise — and spread the good word to reporters and customers.
Our mission: Since 2001, Inkandescent’s founder journalist Hope Katz Gibbs has been promoting, inspiring and educating entrepreneurs, educators, authors, and artisans about best practices in PR and marketing. Her goal is to help them polish their message, create growth strategies, and grow their companies using the tools in her playbook: PR, marketing, advertising, and social media.
Our approach: Our team consists entirely of journalists, who know how to sniff out a good story, and work well with other reporters. We’re also all entrepreneurs ourselves, so we know the trials and tribulations felt the small business owners we represent. The key to success is our “8 Steps to PR Success” — the strategies outlined in our first Inkandescent Rulebook, PR Rules: The Playbook, ready to download today (print copies available in March 2014).
Check out the 8 Steps in our new book, designed to help small business owners master their PR, marketing, advertising, social media, and sales campaigns:
In its 178 pages you’ll learn to:
1. Create a stunning website
2. Develop an explosive PR campaign
3. Make a splash in the news
4. Write a column in a magazine and
Host a radio show
5. Network wisely
6. Join a Speakers Bureau
7. Write a book
8. Pay it forward
Our gift to you!
- Get a free subscription to our popular monthly business magazine.
- Find the best networking events for entrepreneurs from NYC to Miami.
- Book our Inkandescent Speakers.
- Download our 8 Steps to PR Success
- Need a publicist? Here’s our PR in a Box brochure where you’ll learn about our Packages and Pricing.
- Need more? Download our 12 Tips.
- How have we helped other companies? This is what our clients say.
- Want some PR and marketing experience? Apply for an Inkandescent Internship.
Here’s to your incredible, indelible, Inkandescent success! — The Inkandescent Team
In the News: CFP Bryan Beatty Featured in LifeHealthPro article, "The case for the child-owned life insurance policy"
Sept. 24, 2014, LifeHealthPro — Egan, Berger & Weiner partner Bryan Beatty was featured in an article posted today entitled, The case for the child-owned life insurance policy.
Reporter Warren S. Hersch wrote: For most producers who sell individual life insurance policies to families, the terms “policy owner,” “insured” and “beneficiary” call to mind “parent,” “parent” and (absent a spouse) “child,” in that order. It’s not every day that a child applies to be both policy owner and beneficiary of a contract in which the parent is merely the insured.
There are, however, scenarios in which such a labeling of the contract parties makes good sense. In cases where one or both parents desire to use life insurance to execute traditional estate planning, wealth transfer or long-term care objectives, but are unable to fund the insurance wholly or in part, then making an adult child the policy owner and premium payer could be a solution.
Beatty explained: “From an estate planning standpoint, [life insurance-funded] tax avoidance strategies were more common when the estate tax exemption amount was much lower,” says Bryan Beatty, a Vienna, Va.-based financial planner. “Today, you run into fewer of these situations. Factoring in a couple’s combined exemption amounts, you’re dealing now with families holding north of $10.6 million in assets.”
Regarding less expensive than stand-alone long-term policies, Beatty said: “Parents who have assets to protect may question the value of funding a policy if the premiums paid would reduce cash flow they need to live on,” says Beatty. “Having the kids make the payments can help insure they don’t run out of retirement income.”
September 19, 2014 — What do 20somethings need to know about saving for retirement?
A lot, insists CFP Michael Egan, a founding partner at the Norhtern VA financial services firm Egan, Berger & Weiner, LLC.
In this interview with News Channel 8 reporter Sonya Gavankar, Egan explains:
1. As a young person in there 20s and 30s, what are the most common financial planning mistakes?
2. What should the savings priorities be of someone in their 20s?
3. What is a good savings rate for retirement if you are young?
4. Top three tips for young people on getting their financial house in order.
In the News: On WUSA9 Today — CFP Rita Cheng explains what women need to know about harnessing their financial know-how
WUSA9, May 9, 2014 — On today’s noon news on WUSA9, Certified Financial Planner® Rita Cheng, author of Wealth Management Rules: 12 Tips to Help You Harness Your Financial Know-How, explained four strategies to help women become more engaged and empowered about their financial well-being.
- Raise your voice.
- Value all of your contributions in the household, not just the financial/economic ones
- Don’t make assumptions or generalizations.
- Look back with pride
Click here to watch the segment: www.wusa9.com
April 17, 2014, Business Insider — In today’s issue of Business Insider, personal finance reporter Libby Kane featured Egan, Berger & Weiner partner Michael Egan, CFP® in her article: “9 Things You Probably Don’t Know About College Savings Plans.”
Kane writes: “While most of us have heard the words ’529 plan,’ these accounts come with a ton of advantages you may not know about. Michael Egan, CFP®, and founding partner of Virginia-based financial planning firm Egan, Berger & Weiner, sheds light on how to make the most of a 529.”
March 31, 2014, WUSA Channel 9 — Are you ready to file your 2013 taxes? Be sure you are getting all the credits you can, says CFP® Michael Egan. Don’t miss his appearance today on the noon news, WUSA Channel 9.
Seven Tips to Remember Before You File Your 2013 Taxes
Egan answers these questions:_
- What are the retirement plan contribution deadlines?
- I understand you can also deduct professional services fees. How much, and how does that work? Are there any limitations?
- Are Long-Term Care premiums tax deductible, provided that you purchased a “tax-qualified” plan?
- What about Capital Gains and 529 Plan contributions?
- How should we account for those on our tax filing?
- Also, same-sex married couples may now file a joint return. How does that work compared to previous years?
- If you have a foreign bank account, how should you handle that?
History News Network: David Bruce Smith Interviews Mount Vernon Director for Grateful American™ Series
March 26, 2014, History News Network — In today’s issue of Rick Shenkman’s History News Network, he features an interview by David Bruce Smith, creator of the Grateful American™ Series, with Doug Bradburn, founding director of the Fred W. Smith National Library for the Study of George Washington. Click inside to read their Q&A.
In the News: Hope Katz Gibbs Offers Insights to AARP Article — "Writing a Book: Success’s Secret Sauce — or Utter Waste of Time?"
AARP, Feb. 11, 2014 — In today’s issue of AARP’s Work Reimagined, reporter Eilene Zimmerman asks the question: “To self-publish or not to self-publish?” and offers a checklist that will guide you, thumbs-up or thumbs-down.
Zimmerman interviewed Inkandescent PR’s Hope Katz Gibbs, who said that books are “the new business card. When a book is well done, it is the best way to show, rather than tell, others what you know.”
The Entrepreneur’s Guide to Snagging Headlines and Winning Customers Using the 8 Steps to PR Success
Washington, DC, April 2014 — If you have ever tried your hand at promoting your business—either on your own, or by hiring one of the zillion PR firms in America—you know that there are innumerable ways to spread the word about the good work you are doing.
“That’s because crafting a successful PR and marketing campaign is an art, as much as a science,” explains journalist Hope Katz Gibbs, co-author of the upcoming book, “PR Rules: The Playbook,” and founder of www.InkandescentPR.com, an Inkandescent Group company.
“The difference between a successful campaign, and one that falls flat, is finessing the tools with style and grace—and knowing what to do each day to maximize your visibility,” Gibbs insists.
What do you need to do to create an effective PR and marketing campaign that builds credibility, increases sales, and gets reporters to call you for your expert opinion?