PR is like fireworks. If you don’t catch the embers, your moments in the spotlight will just be a pretty memory.
Inkandescent Public Relations is here to help. We are a full-service PR, marketing, publishing, and website design firm that gets entrepreneurs the visibility they need to keep their companies glowing and growing.
Our mission: Since 2001, our founder Hope Katz Gibbs has promoted entrepreneurs, educators, authors, and artisans, and helped them help themselves by coming up with successful growth strategies using PR, marketing, advertising, and social media tools.
Our philosophy: Creating fireworks is the key, but unless you catch the embers, your moments in the limelight will just be a pretty memory.
Our approach: Our team of journalists and experienced PR experts follows our trademarked “8 Steps to PR Success,” from our Inkandescent Rulebook, PR Rules: The Playbook.
How will we help your company?
1. Create a stunning website
2. Develop an explosive PR campaign
3. Make a splash in the news
4. Write a column in a magazine and launch your own radio show
5. Network wisely
6. Join a Speakers Bureau
7. Write a book
8. Pay it forward
Are you ready to be unforgettable?
Contact us for a free assessment of your PR campaign, website, and marketing materials: firstname.lastname@example.org. • 703.346.6975
Our gift to you!
- Get a free subscription to our monthly business magazine, BeInkandescent.com
- Find the best networking events for entrepreneurs: InkandescentNetworking.com
- Book our Inkandescent Speakers: InkandescentSpeakers.com
- Download our 8 Steps to PR Success
- Download our PR in a Box Menu of Services 2013
- Download our free PR & Marketing Guide: 12 Inkandescent Rules of Thumb
- See what our clients are saying: Inkandescent Newsmakers
- Apply for an internship: InkandescentInternships.com
Here’s to your incredible, indelible, Inkandescent success! — The Inkandescent Team
Washington DC, November 25, 2013 — Experienced industry leaders Marguerita M. Cheng, CFP® and Sameer S. Somal, CFA, CFP® are proud to announce the launch of their new firm, Blue Ocean Global Wealth, which will provide corporations and institutions with portfolio construction, investment due diligence, and risk-management consulting services.
The firm will also deliver comprehensive financial planning and wealth management solutions to families, entrepreneurs, and executives.
Inspired by “Blue Ocean Strategy”
Cheng and Somal say the inspiration for the name of their entrepreneurial vision came from the book, Blue Ocean Strategy, by W. Chan Kim and Renée Mauborgne.
“The creators of ‘Blue Oceans,’ surprisingly, do not use their competition as a benchmark,” Cheng notes. “They follow a different strategic logic that Professors Kim and Mauborgne call value innovation, which is the foundation of a ‘Blue Ocean’ strategy.”
To that end, the foundation of the Blue Ocean Global Wealth culture is education, excellence, and authenticity.
“Our inclusive environment respects talent diversity and embraces the distinct perspectives of each member of our Blue Ocean family,” Somal says. “Our culture rewards intelligence, growth, and performance.”
Back to School Night 2013 was another huge success for the financial services firm Egan, Berger & Weiner, LLC.
The partners wanted to capture the event on film! Click to watch this year’s 4-minute video.
And click to read more to view some spectacular moments of the evening.
The Entrepreneur’s Guide to Snagging Headlines and Winning Customers Using the 8 Steps to PR Success
Washington DC, July 2013 — If you have ever tried your hand at promoting your business—either on your own, or by hiring one of the zillion PR firms in America—you know that there are innumerable ways to spread the word about the good work you are doing.
“That’s because PR and marketing is an art, as much as a science,” explains journalist Hope Katz Gibbs, co-author of the upcoming book, “PR Rules: The Playbook,” and founder of www.InkandescentPR.com, an Inkandescent Group company.
“The difference between a successful campaign, and one that falls flat, is finessing the tools with style and grace—and knowing what to do each day to maximize your visibility,” Gibbs insists.
What do you need to do to create an effective PR and marketing campaign that builds credibility, increases sales, and gets reporters to call you for your expert opinion?
Bank of America interviews PR Expert Hope Katz Gibbs on how to get the best exposure for your business
September 27, 2013, Bank of America Small Business Community — In today’s Bank of America feature article, reporter Robert Lerose interviewed PR expert Hope Katz Gibbs on the secrets of getting the best exposure for your business.
“The elevator speech—a statement that sums up what your business does in 60 seconds or less—seems to be a staple of marketing today,” Lerose explains. “It’s also a reminder for business owners to use every opportunity to make a clear, memorable impression on their clients and prospects.”
Don’t miss his Q&A with Hope Katz Gibbs, author of the upcoming book, PR Rules: The Playbook.
CBS MoneyWatch interviews InkandescentPR client Sharon Armstrong on: "Leaving your job? How to start the conversation"
Aug. 5, CBS MoneyWatch — “You don’t have to be a career coach or a seasoned executive to know you don’t want to burn bridges when leaving your job,” says reporter Amy Levin-Epstein in today’s CBS MoneyWatch article. “But if you’re even considering jumping ship, you may be fretting the conversation. Will it be awkward — or worse, confrontational and damaging to your reputation?”
She interviewed HR expert Sharon Armstrong, who said:
Share what you’re doing to ease the transition. The best way to avoid burning bridges is to make your leaving as easy as possible on everyone left behind. That’s why Sharon Armstrong, author of “The Essential Performance Review Handbook,” advises saying, “I’m in the process of finishing up all my projects and will leave detailed notes on the status of each. Please feel free to call me if you have any questions.”
In the News: Sheldon Weiner featured in the Wall Street Journal: "Utilizing a Client's Only Major Asset"
March 5, 2013, Wall Street Journal — Sheldon Weiner is featured in today’s issue of The Wall Street Journal, in an article by reporter Niki Reading entitled, “Utilizing a Client’s Only Major Asset.”
The 65-year-old woman had recently lost her husband, and a significant chunk of her monthly income. The husband’s pension didn’t include survivor benefits, and the widow’s own Social Security and pension benefits provided just $2,000 in monthly income—far less than her $4,000 in monthly expenses. With only $35,000 in a bank account and a $25,000 annuity, she was on pace to run out of money before she turned 80.
“She certainly didn’t have enough to last a normal lifetime, and she recognized that,” says Sheldon Weiner, a fee-based financial planner at Egan, Berger & Weiner in Vienna, Va., which manages $300 million for about 400 clients.
When she was referred to Mr. Weiner by a friend, the woman told the adviser that her accountant recommended selling her only remaining significant asset: A piece of vacant farmland her husband had bought in the 1950s.
There were two problems with that plan.
Tell a great story in a concise and clever manner, add in pithy subheads and easy-to-remember bullet points, and call readers to action
Washington DC, Today’s Date — “Grabbing the reader’s attention, encouraging them to attend an event or learn more about a product or service, and intriguing reporters so they want to learn more is the goal for any good press release,” says Inkandesent Public Relations founder Hope Katz Gibbs, a veteran journalist who for more than a decade has been happily writing interesting press releases that get picked up by the media.
“Whenever I’m writing a release, my purpose is to tell a story—albeit briefly—that makes readers want to learn more about the topic I’m discussing,” she says. “Of course, it’s also rewarding to write a press release in a way so that it reads like a mini-article, since this gives it a greater chance of being picked up by newspapers, magazines, and blogs.”
Is Your Business Struggling? You may be suffering from the "Trifecta of Small-Business Failure." Learn to overcome it
By Hope Katz Gibbs
Founder and President, InkandescentPR.com
Why do so many small businesses fail?
Because the very characteristics that make entrepreneurs want to start a business are the ones that cause them to stumble.
That isn’t news. Business experts have been shouting about this fact for decades—including many we have interviewed for Be Inkandescent magazine, such as life coach Martha Beck, “Don’t Sweat the Small Stuff” guru Richard Carlson, “E-Myth” author Michael Gerber, business tycoon Ted Leonsis, and Fast Company magazine founder Alan Webber.
How do the fireworks created by PR work their way into the mix?
From our publicist’s perch at Inkandescent Public Relations, we have been privileged to work inside dozens of companies—from start-ups to multimillion-dollar corporations. We’ve helped them make fireworks, and equally importantly, catch the embers so they continue to shine.
We have also witnessed their challenges. From these, we culled the “Trifecta“—three trends that that can trip up even the most energetic entrepreneur, with even the most carefully crafted business plan. Do any of these monikers describe you?