PR is like fireworks. If you don’t catch the embers, your moments in the spotlight will just be a pretty memory.
Inkandescent Public Relations is here to help you glow so your company can grow. We are a full-service PR, marketing, publishing, and website design firm that gets entrepreneurs the visibility they need to showcase their expertise—and spread the good word to reporters and customers.
Our mission: Since 2001, Inkandescent founder journalist Hope Katz Gibbs has been promoting, inspiring, and educating entrepreneurs, educators, authors, and artisans about best practices in PR and marketing. Her goal is to help them polish their message, create growth strategies, and grow their companies using the tools in her playbook: PR, marketing, advertising, and social media.
Our approach: Our team consists entirely of journalists who know how to sniff out a good story and work well with other reporters. We’re also all entrepreneurs ourselves, so we know the trials and tribulations felt by the small-business owners we represent. The key to success is our “8 Steps to PR Success“—the strategies outlined in our first Inkandescent Rulebook, “PR Rules: The Playbook,” available on amazon.com from www.PRRulesPlaybook.com.
Check out the 8 Steps in our new book, designed to help small business owners master their PR, marketing, advertising, social media, and sales campaigns:
Available on Amazon:
In 200 pages you’ll learn how to:
1. Create a stunning website
2. Develop an explosive PR campaign
3. Make a splash in the news
4. Write a column in a magazine and
Host a radio show
5. Network wisely
6. Join a Speakers Bureau
7. Write a book
8. Pay it forward
Are you ready to Be Inkandescent?
- Get a free subscription to our popular monthly business magazine.
- Download our 8 Steps to PR Success
- How have we helped other companies? Check out what our clients say.
Here’s to your incredible, indelible, Inkandescent success! — The Inkandescent Team
In the News: How Much U.S. History Do Americans Actually Know? Less Than You Think. The Smithsonian asks David Bruce Smith how we can fix this problem
Smithsonian magazine, May 28, 2015 — In today’s issue of Smithsonian.com, reporter Saba Naseem wrote: “Last year, PoliTech, a student group at Texas Tech University went around campus and asked three questions: “Who won the Civil War?”, “Who is our vice president?” and “Who did we gain our independence from?” Students’ answers ranged from “the South?” for the first question to “I have no idea” for all three of them. However, when asked about the show Snookie starred in (“Jersey Shore”) or Brad Pitt’s marriage history, they answered correctly.”
“This lack of knowledge in American history is not limited to college students,” she says, adding that studies over the years show Americans of all ages fail to answer the most simple of questions. A 2008 study by the Intercollegiate Studies Institute, which surveyed more than 2,500 Americans, found that only half of adults in the country could name the three branches of government.
In addition, the 2014 National Assessment of Educational Progress (NAEP) report found that only 18 percent of 8th graders were proficient or above in U.S. History and only 23 percent in Civics.
To help address this problem, David Bruce Smith, an American author and editor, founded the Grateful American Foundation in 2014. The interactive educational series aims to restore a passion for history in kids and adults. We interviewed Smith over e-mail about his program and his thoughts on how teachers can make American history enjoyable to learn.
In the News: Bryan Beatty Featured in Bloomberg article, "Having kids late can tangle up your finances"
May 7, 2015, Bloomberg / Yahoo Finance — EBW partner Bryan Beatty is featured today in the Bloomberg / Yahoo Finance article entitled, “Having kids late can tangle up your finances.”
Reporter Ben Steverman writes: “There’s more and more gray hair at parent-teacher night. In the past 20 years, fewer Americans have been having kids in their teens and 20s and far more are becoming parents in their late 30s and 40s.”
In fact, Beatty just had his first child, at age 47. His advice: “Sure parents are focused on feeding schedules and fighting sleep deprivation, not on wills and trusts. Still, they should do it right away.”
FOR IMMEDIATE RELEASE
Signed copies of the “Meat Free Monday Cookbook” by Paul, Mary, and Stella McCartney will go to the two people who donate the most money to the “No More Bull” crowdfunding campaign
Designed to slow climate change — before it’s irreversible — No More Bull includes a crowdfunding component created in partnership with the nonprofit organization A Well-Fed World.
The goal is to raise a minimum of $500,000 to develop activities that inspire people through music to accompany events including Live Earth 2015 on June 18 — created by Al Gore, Kevin Wall, and Pharrell Williams. If enough funds are raised, No More Bull will also help develop activities for this year’s United Nations Climate Change Conference, which will be held in Paris from Nov. 30 to Dec. 11.
April 17, 2014, Business Insider — In today’s issue of Business Insider, personal finance reporter Libby Kane featured Egan, Berger & Weiner partner Michael Egan, CFP® in her article: “9 Things You Probably Don’t Know About College Savings Plans.”
Kane writes: “While most of us have heard the words ’529 plan,’ these accounts come with a ton of advantages you may not know about. Michael Egan, CFP®, and founding partner of Virginia-based financial planning firm Egan, Berger & Weiner, sheds light on how to make the most of a 529.”
March 31, 2014, WUSA Channel 9 — Are you ready to file your 2013 taxes? Be sure you are getting all the credits you can, says CFP® Michael Egan. Don’t miss his appearance today on the noon news, WUSA Channel 9.
Seven Tips to Remember Before You File Your 2013 Taxes
Egan answers these questions:_
- What are the retirement plan contribution deadlines?
- I understand you can also deduct professional services fees. How much, and how does that work? Are there any limitations?
- Are Long-Term Care premiums tax deductible, provided that you purchased a “tax-qualified” plan?
- What about Capital Gains and 529 Plan contributions?
- How should we account for those on our tax filing?
- Also, same-sex married couples may now file a joint return. How does that work compared to previous years?
- If you have a foreign bank account, how should you handle that?
History News Network: David Bruce Smith Interviews Mount Vernon Director for Grateful American™ Series
March 26, 2014, History News Network — In today’s issue of Rick Shenkman’s History News Network, he features an interview by David Bruce Smith, creator of the Grateful American™ Series, with Doug Bradburn, founding director of the Fred W. Smith National Library for the Study of George Washington. Click inside to read their Q&A.
In the News: Hope Katz Gibbs Offers Insights to AARP Article — "Writing a Book: Success’s Secret Sauce — or Utter Waste of Time?"
AARP, Feb. 11, 2014 — In today’s issue of AARP’s Work Reimagined, reporter Eilene Zimmerman asks the question: “To self-publish or not to self-publish?” and offers a checklist that will guide you, thumbs-up or thumbs-down.
Zimmerman interviewed Inkandescent PR’s Hope Katz Gibbs, who said that books are “the new business card. When a book is well done, it is the best way to show, rather than tell, others what you know.”
The Entrepreneur’s Guide to Snagging Headlines and Winning Customers Using the 8 Steps to PR Success
Washington, DC, April 2014 — If you have ever tried your hand at promoting your business—either on your own, or by hiring one of the zillion PR firms in America—you know that there are innumerable ways to spread the word about the good work you are doing.
“That’s because crafting a successful PR and marketing campaign is an art, as much as a science,” explains journalist Hope Katz Gibbs, co-author of the upcoming book, “PR Rules: The Playbook,” and founder of www.InkandescentPR.com, an Inkandescent Group company.
“The difference between a successful campaign, and one that falls flat, is finessing the tools with style and grace—and knowing what to do each day to maximize your visibility,” Gibbs insists.
What do you need to do to create an effective PR and marketing campaign that builds credibility, increases sales, and gets reporters to call you for your expert opinion?