Inkandescent Public Relations is a full-service PR, marketing, publishing & design firm that helps entrepreneurs develop and execute their communications strategies so they get the visibility they need to keep their companies growing.
- Branding: Your organization must look its best, so we begin by creating eye-catching websites, logos, and marketing materials. Our photographer takes beautiful portraits of your team. Our video director showcases the good work you are doing on film, and we also post it on our YouTube channel, www.inkandescenttv.com.
- PR and Marketing Campaigns: Because the key is to get the word out about your organization to clients and reporters, our team of journalists create interesting press releases and help you write monthly e-newsletters that are filled with your insights. You’ll also become a columnist in our magazine, Be Inkandescent: The ezine for entrepreneurs, by entrepreneurs, which circulates monthly to more than 12,000 subscribers.
- In the News: Our clients have recently been quoted in Inc. magazine, The Wall Street Journal, Forbes, The Washington Post, The Washington Business Journal, The Philadelphia Inquirer, Philadelphia Magazine, Washingtonian, CNN Money, The CBS Early Show, NBC News, News Channel 8, News Channel 9, Federal News Radio, and more. Click here to view those exciting media mentions.
How can our award-winning team help you? Contact Hope Katz Gibbs, president & founder, by email: hope@inkandescentpr.com. Be Inkandescent!
IN THE NEWS: Dr. Alice Waagen is quoted in Inc. magazine: "How to Manage Managers"
Aug. 23, 2010, Inc. magazine — “When you work for yourself, as most entrepreneurs do, the notion of ‘managing’ those you have hired to do just that may seem quaint in light of all the work you need to catch up on,” writes Darren Dahl in this week’s issue of Inc. magazine. “But as the company you started begins to grow, and you hire more and more people to fuel that growth, it is a good idea to take a step back from the day-to-day grind and consider what it might mean to both you and your company if you devoted some of your time to thinking about how best to manage your managers. After all, the more people you empower to make decisions, and that free you up to think more strategically, the faster, at least in theory, your company can grow.”
In the section entitled, “Managing Managers: Measure Tasks,” he interviewed Dr. Alice Waagen. Dahl wrote:
Dr. Alice Waagen, founder and president of Workforce Learning, a leadership development company in Washington, D.C., says that you can even establish clear performance guidelines about what makes up a good manager along the lines of something like:
1. A good manager creates short- and long-term goals for all staff.
2. A good manager sets realistic standards and targets to measure progress to plan.
3. A good manager provides specific, objective feedback on an ongoing basis, informing, enlightening and helping staff members improve their performance.
“For managers to succeed, they need time to learn to manage” she says. “And then, once they do, they need to be held accountable for their results.”
“When you add all that up, it means that you need to clearly communicate to your manager what you expect them to accomplish through his or her staff,” Muzio says. “For example, you might say, ‘Your job is to make sure the five people who work for you make 400 widgets each week,’ or, if the goals change, ‘your job is to make sure each of the five people who works for you has a clear performance target, hits the target, and together those targets roll up to the output goal you and I set together each month. You can vary the structure, but keep the simple focus: Your job is to make sure your people produce what is necessary.”
SHARON ARMSTRONG IS IN THE NEWS: Author of "The Essential Performance Review Handbook," is quoted in The Wall Street Journal
July 18, 2010, The Wall Street Journal — “If you’ve been marking time at work and hoping to get a new job, you’re not alone,” writes reporter Dennis Nishi in today’s issue of The Wall Street Journal. “But employment experts caution restless job seekers from jumping ship too soon. If you move too quickly you might end up in a new job that you dislike even more. Still, you can improve your odds of finding something worthwhile by planning ahead and doing some research.”
Nishi quotes Sharon Armstrong, owner of Sharon Armstrong & Associates and author of The Essential Performance Review Handbook, who says:
“When you land an interview, use the opportunity to learn about the company. You should get as much from them as they will try to get from you, says Sharon Armstrong, a human-resources consultant in Washington. Salary and benefits are important, but you also want to make sure you’re compatible. It’s difficult to tell what the workplace culture is like from casual visits. Don’t be shy about calling for more information and contact current and former employees, if possible, to get a feel for the company and opportunities.”
“If you get an offer, before you accept, consider doing more in-depth financial research on the company; try the Securities and Exchange Commission’s EDGAR Public Dissemination Service (www.edgarcompany.sec.gov).”
IN THE NEWS: Immigration Attorney Steve Trow is quoted in Legal Bisnow's "Sound Bites"
July 28, 2010, Legal Bisnow — Immigration attorney Steve Trow, CEO and co-owner of the DC law firm Trow & Rahal, was quoted in the “Sound Bites” column of the July 28 issue of Legal Bisnow.
Sponsored by Hellerman Baretz Communications, Steve and three other attorneys were asked: What are your thoughts about the DOJ’s lawsuit this month challenging Arizona’s immigration law?
Steve said: “Congress dropped the ball on immigration reform, but that doesn’t give Arizona the right to run onto the field and pick it up. DOJ needs to get Arizona off the field, then Congress needs to fix our broken immigration system.”
IN THE NEWS: Avenida Restaurant Wins "Best of Philly 2010" Award
July 28, 2010, Philadelphia Magazine — We are thrilled to announce that this week Avenida Restaurant was awarded the 2010 Best Kids Menu by Philadelphia Magazine.
At Philadelphia Magazine’s “Best of Philly 2010” celebration last week, we celebrated this incredible honor with Philadelphia dignitaries such as Mayor Michael Nutter (click Read More to see that photo), and the other Best of Philly winners. It was a blast!
Click here to see the dishes that kids all over Philadelphia have been raving about.