Inkandescent Public Relations is a full-service PR, marketing, publishing & design firm that helps entrepreneurs get more visibility.
Creating fireworks is the key. But unless you catch the embers, your moments in the limelight will just be a pretty memory.
That’s why we help our clients by following the 7 Steps to PR Success from our 2012 guidebook, PR Rules: The Playbook. Here’s a primer:
1. Create a stunning website.
2. Develop an explosive PR & marketing campaign.
3. Make a splash In the News.
4. Become a columnist in a magazine.
5. Network!
6. Write a book.
7. Join a Speakers Bureau.
Are you ready to be unforgettable? Contact us for a free consultation:
Email: hope@inkandescentpr.com • Call: 703.346.6975.
For more information: Click here to download our Inkandescent catalog.
Click here for our 12 Inkandescent Rules of Thumb for PR Success.
Here’s to your incredible success! — The Inkandescent Team
May 2012: Be Inkandescent Magazine — Don't Sweat the Small Stuff
Richard Carlson’s “Don’t Sweat the Small Stuff About Money” is a book that has been on my shelf since 2001, the year I made the leap from full-time journalist to entrepreneur.
Making any career change is nerve-wracking, at best, so the simple, sage advice provided in the pages of Carlson’s book made me feel better every time I picked it up.
When I launched Be Inkandescent magazine in January 2010, he was tops on my list to interview and feature as an Entrepreneur of the Month. Needless to say, it came as a shock when I learned that Carlson had died of a pulmonary embolism on Dec. 13, 2006.
“He was on an airplane bound for home in California when he fell asleep and died,” explained his wife, Kristine, when I interviewed her in April 2012. “I’ll never forget getting that call with the news. In the beginning, I thought I would be in deep grief forever. But now I know differently. Richard had such an extraordinary way of seeing the world, and an extraordinary way of expressing it. In some ways, he’s still here.”
Kristine admits it took time, and courage, but she is proud to release the first addition to the Don’t Sweat series since Richard’s death: Don’t Sweat the Small Stuff for Moms. It hits bookstores this month in celebration of Mother’s Day. Because Richard’s goal was to help entrepreneurs, Kristine gave us permission to run the introduction to “Don’t Sweat the Small Stuff About Money,” in our Tips column.
As you read on, consider these words of wisdom from Richard Carlson: “I’ve learned that there is often a fine line between success and failure. So often, the difference lies in overcoming worry. So, please, don’t sweat the small stuff. And it’s all small stuff.”
PRESS RELEASE: "A New Generation Debuts," announce futurists and authors Morley Winograd and Michael D. Hais
May 1, 2012, Washington DC — “Evidence of the arrival of America’s newest Adaptive generation has surfaced, which is beginning to define how and why this latest Adaptive generation differs from the older Millennial Generation,” explain “Millennial Momentum” authors Morley Winograd and Michael D. Hais.
In a groundbreaking release this week, they announce that the market research firm, Frank N. Magid Associates, has named the emerging, adaptive generation the “Pluralist Generation.”
“Its members, known as ‘Plurals,’ reflect the overwhelmingly distinguishing demographic of America’s newest generation: its ethnic, racial, and religious diversity.”
Magid’s research findings, released the first week of May 2012, shows the following:
- Plurals are more likely than older generations to have friends and acquaintances from different ethnic groups, races, and religions than their own.
- More importantly, a majority of the members of this generation say they want their social circle to be even more diverse than it is now. Even as this year’s presidential campaign reveals heightened tensions over America’s increasingly diverse demography, this new generation is making clear its preference for even greater diversity.
- At the same time, according to Magid, the fact that the parents of most Plural children are members of Generation X, rather than the Boomers who bore and raised the majority of Millennials, is producing a shift in the focus of Plurals from the group to individual success.
To read the entire report, click here.
PRESS RELEASE: Understanding the Workforce of the Future: Will You Be Ready?
May 1, 2012, Washington DC — In the May issue of Be Inkandescent magazine, futurist Andy Hines gives us insight into the future of the workforce. He says:
“To make sure we don’t overlook the obvious, the shift to knowledge-based work is the overarching driver behind the changes in the world of work. A big way that is showing up, finally (we futurists can be impatient at times), is that working with digital information frees us from the tyranny of sitting at a desk. No longer do we work only where we need to work—increasingly we are working where we want to work.
“Of course, we know people and organizations tend not to like to change. Inertia is a strong force. But it no longer makes any sense to force people to battle a congested commute to travel downtown, head up to the 35th floor, and spend their whole day working on a phone and computer in an office. That can be done from home, at a coffee shop, or at one of the emerging co-working collectives that serve telecommuters from different organizations. Going to what I call the “glass tube” downtown simply wastes time and energy (gasoline and the emotional sort), and doesn’t help the environment.”
Want to learn more? For details click here.
IN THE NEWS: Sharon Armstrong featured on CBS' Money Watch
Jan. 7, 2012, Money Watch — “Do you view HR as the enemy, doing recognizance for Corporate? Or do you see your HR rep as Michael Scott did Toby—someone who tries to suck the fun out of the office?” asks CBS’ Money Watch reporter Amy Levin-Epstein. “While human resources teams can often lubricate sticky work situations and help build strong office relationships, they’re often viewed less generously by staff.”
But what is the most challenging part of the job? Epstein asked Inkandescent PR’s client Sharon Armstrong, co-author of The Essential HR Handbook.
Nowhere is this more clear than in the comments section of a story I posted a few months ago, 4 Things Never To Share With HR. But is such distrust really warranted? How do HR folks themselves view their position on the corporate ladder, and the criticism they might face? I asked four career experts — all former HR professionals — about their past professions (the good, the bad, and, at times, ugly). Here are their candid responses.
"Get Your Joy On!" — Inkandescent PR Helps Create New Marketing Campaign for the Annapolis & Anne Arundel County Conference & Visitors Bureau
October 1. 2011, Annapolis MD — Inkandescent Public Relations is thrilled to have partnered with Art at Large, Inc., a graphics and public art company based in Annapolis, MD, on the fall 2011 Get Your Joy On Annapolis marketing campaign.
In addition to helping with project management, hiring photographers and videographers, and assisting Art at Large’s president Sally Wern Comport, Inkandescent PR’s Hope Gibbs helped write the text that appears on the Annapolis & Anne Arundel County Conference & Visitors Bureau website, www.visitannapolis.org/get-your-joy-on.
Hope Gibbs Dorks Out with "Dork Diaries" author Rachel Russell for Costco's magazine
November 1, 2011, The Costco Connection — Inkandescent PR and journalist Hope Katz Gibbs’ article on “Dork Diaries” author Rachel Russell hit 10 million mailboxes today.
The article, featured on page 45, explains how Russell’s dreams of being a writer were dashed in college.
“I signed up for a writing class with a professor who had published a popular children’s book, because I thought I’d learn a lot and that he’d help set me on a great path,” she recalls. “But after handing in a few assignments, he assured me that I was the worst writer on the planet and that he was doing me a favor by giving me a C.”
Russell took the criticism to heart, and set her sights on a law career. A husband, two kids, and a successful practice later—her life took another turn when he left her for another woman. That set Russell on a new path—one that has led her to the New York Times bestseller list.
Click here to read the entire article in the online version of the Costco Connection.
Inkandescent's Art Director Featured in "The New York Times"
Congratulations to illustrator Michael Gibbs, whose artwork appeared today in The New York Times.
The article entitled, “Chasing Opportunity in an Age of Upheaval,” discusses the fact that while a series of extreme events in global financial markets this year have shaken investors’ confidence, some are maintaining his strategy of investing in undervalued companies.
VIDEO: Documentary on Simplicity Urgent Care Featured on Arlington TV
October 1, 2011 — Inkandescent Public Relations was happy to help videographer Roger Munter with this documentary on Simplicity Urgent Care, an Inkandescent client since 2010.
“As health care costs continue to rise, these two ER docs who are trying to make it more affordable to get medical care,” Munter explains in this story, where viewers learn how Drs. John Jones and John Maguire are changing the way health care is delivered by establishing a new kind of health care facility—Simplicity Urgent care on Columbia Pike, in Arlington VA.
The documentary will be featured throughout October and November on the Arlington TV program, 26 Sq., and will run four times a day: 6:00 am, 9:30 am, 1:00 pm, 8:30 pm.
Click here to view the entire documentary on YouTube.
For more information about Simplicity Urgent Care, visit www.simplicityurgentcare.com.