Inkandescent Public Relations is a full-service PR, marketing, publishing, and website design firm that helps entrepreneurs get more visibility.
Our mission: Since 2001, we have promoted entrepreneurs, educators, authors, and artisans, and helped them come up with successful strategies to grow their businesses using PR, marketing, and advertising tools.
Our philosophy: Creating fireworks is the key, but unless you catch the embers, your moments in the limelight will just be a pretty memory.
Our approach: Our team follows our trademarked “8 Steps to PR Success,” from our Inkandescent Rulebook, PR Rules: The Playbook.
Here’s how we will help you and your company:
1. Create a stunning website
2. Develop an explosive PR campaign
3. Make a splash in the news
4. Write a column in a magazine and launch your own radio show
5. Network wisely
6. Join a Speakers Bureau
7. Write a book
8. Pay it forward
Are you ready to be unforgettable? Contact us for a free assessment of your PR campaign, website, and marketing materials: hope@inkandescentpr.com. • 703.346.6975
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- Get a free subscription to our monthly business magazine, BeInkandescent.com
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- Download our 8 Steps to PR Success
- Download our PR in a Box Menu of Services 2013
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Here’s to your incredible success! — The Inkandescent Team
In the News: Lyndsey DePalma's House of Steep Featured in The Washington Post
March 12, 2013, Washington Post — “Most eateries have a place to sit down while your takeout order is being prepared,” writes Food editor Nevin Martell. “It’s exceedingly rare that a foot bath is recommended to help pass the time. But that’s what happens at House of Steep, which opened last September in Arlington.”
He adds: “The narrow space offers something of a triple play: teahouse and cafe in the front, “foot sanctuary” in the back. The concept was developed by 31-year-old Arlingtonian Lyndsey DePalma, who says she was inspired by her great-grandmother.”
DePalma explains: “She soaked her feet every day, lived to a ripe old age, was healthy as a horse and had a happy life. So I thought there might be something to the whole foot soaking business.”
In the News: Sheldon Weiner featured in the Wall Street Journal: "Utilizing a Client's Only Major Asset"
March 5, 2013, Wall Street Journal — Sheldon Weiner is featured in today’s issue of The Wall Street Journal, in an article by reporter Niki Reading entitled, “Utilizing a Client’s Only Major Asset.”
The 65-year-old woman had recently lost her husband, and a significant chunk of her monthly income. The husband’s pension didn’t include survivor benefits, and the widow’s own Social Security and pension benefits provided just $2,000 in monthly income—far less than her $4,000 in monthly expenses. With only $35,000 in a bank account and a $25,000 annuity, she was on pace to run out of money before she turned 80.
“She certainly didn’t have enough to last a normal lifetime, and she recognized that,” says Sheldon Weiner, a fee-based financial planner at Egan, Berger & Weiner in Vienna, Va., which manages $300 million for about 400 clients.
When she was referred to Mr. Weiner by a friend, the woman told the adviser that her accountant recommended selling her only remaining significant asset: A piece of vacant farmland her husband had bought in the 1950s.
There were two problems with that plan.
IN THE NEWS: Sharon Armstrong on "HR should know: 3 things to always share"
MoneyWatch, Jan. 4, 2013 — In today’s issue of CBS News’ MoneyWatch, our client Sharon Armstrong, an HR expert and co-author of The Essential HR Handbook, offers advice on the topic, “HR should know: 3 things to always share.”
IN THE NEWS: Sharon Armstrong featured in AmericanExpress OPEN Forum article: "4 Tips to an Effective Employee Review"
August 15, 2012, American Express OPEN Forum — An article on “4 Tips to an Effective Employee Review,” in today’s edition of American Express OPEN featured Sharon Armstrong, author of The Essential HR Handbook.
Her advice: Schedule frequent discussions. “Reviews can be stressful when employees don’t know what to expect and employers aren’t sure how to break news,” Armstrong says. “Take the edge off by scheduling frequent performance chats with your employee.”
A PRESS RELEASE ON: How to Write a Great Press Release
Arlington VA, Today — In this press release on press releases, by PR guru Hope Katz Gibbs, you’ll learn how to structure, execute, and artfully craft a press release that gets attention.
“Grabbing the reader’s attention, encouraging them to attend an event or learn more about a product or service, and intriguing reporters so they want to learn more is the goal for any good press release,” says Gibbs, the founder of Inkandesent Public Relations, and a veteran journalist who for more than a decade has been happily writing interesting press releases that get picked up by the media.
“Whenever I’m writing a release, my purpose is to tell a story—albeit briefly—that makes readers want to learn more about the topic I’m discussing,” she says. “Of course, it’s also rewarding to write a press release so that it reads like a mini-article, since this gives it a greater chance of being picked up by newspapers, magazines, and blogs.”
Hope Gibbs article about Charles Best's DonorsChoose.org Featured in Costco's magazine
August 2012, Costco Connection — Journalist, PR specialist, and entrepreneur Hope Katz Gibbs article on Charles Best, founder of DonorsChoose.org, was featured in the August 2012 issue of the Costco Connection.
Read about how this former teacher, with a Yale education, turned an idea sparked during lunch 12 years ago into a multi-million-dollar nonprofit organization that funds classroom projects.
“The average project costs about $500 to fund,” Best shares, noting that many projects cost as little as $150, but requests for bigger ticket items—such as playground equipment or trips to study abroad—can hit $30,000.
IN THE NEWS: Hope Katz Gibbs featured on MO.com
August 9, 2012, MO.com — Entrepreneur and PR specialist Hope Katz Gibbs was featured today on MO.com, a website that interviews entrepreneurs from all walks, across all industries, and from around the world.
“We focus on their habits and methods; what makes them tick,” says founder Brian Null, noting M.O. is the abbreviation for Modus Operandi or Method of Operating and we interview entrepreneurs to learn about their methods and to share their strategies and business philosophies with our readers.
“We’re entrepreneurs ourselves and we get energized talking with others that have traveled down the same path of launching a new business or folks that are just about to embark on the adventure of starting a business,” he says.
Congratulations to Michael Egan: A 2012 Recipient of Advisory Elite Status from ING Financial Partners
Vienna, VA, September 10, 2012 — ING Financial Partners has honored longtime Financial Planner Michael Egan with the prestigious Advisory Elite distinction, earned by fewer than 1% of investment adviser representatives who work with the firm.
Egan has achieved this status for attaining notably high levels of assets under management and because of his investment planning success.
“The Advisory Elite status marks an important career milestone,” said Karl Lindberg, President of ING Financial Partners. “This is an opportunity for ING Financial Partners to acknowledge Egan’s hard work, sustained success, and dedication to client satisfaction over time.”
Designed for investment adviser representatives, The Advisory Elite honors advisers who have grown and sustained their business to an impressive level. To be recognized as an Advisory Elite member, Egan exceeded an assets-under-management milestone that sets him apart as a top performer.
Egan is co-founder and partner at Egan, Berger & Weiner, LLC. He has more than 21 years of experience in the financial services industry and holds the CFP® certification.