Inkandescent Public Relations is a full-service PR, marketing, publishing & design firm that helps entrepreneurs get the visibility they need to keep their companies growing and glowing.
We’ve helped dozens of firms make fireworks using these 7 Steps to PR Success:
2. Develop an explosive PR & marketing campaign.
3. Become a columnist in a popular business publication.
5. Network in 7 east coast cities.
Are you ready to get more visibility? We’d love to help. Contact us by email hope@inkandescentpr.com or phone: 703-346-6975.
Click here to download our Inkandescent catalog. Here’s to being Inkandescent!
Reebok Helps Us Kick Off 2012 in Style: Be Inkandescent Magazine, January 2012
We kick off 2012 with an interview with Reebok International’s president, Uli Becker, our January CEO of the Month.
Responsible for the Reebok brand’s business around the world, Becker has since 2008 been at the helm of the U.S. branch of the firm owned by the Adidas Group. The German-born athlete has big plans on how he and his team will keep the company in its place as an industry leader. Here’s a hint: CrossFit. Click here to read our interview.
What will it take to help you stay on top of your game in 2012? Here are a few ideas to run with:
- Exercise will make you smarter. “It’ll also make you stronger, healthier, and could help you grow your business,” says Harvard professor John Ratey, author of Spark: The Revolutionary New Science of Exercise and the Brain.
- Exercise will make your kids smarter, too. Kathleen Tullie, the head of Reebok’s nonprofit, BOKS Kids, knew that from observing her own kids. But after reading Dr. Ratey’s book, she was inspired to start an organization that Reebok has invested a few million dollars in to help parents and teachers in schools around the country get kids moving. Join the revolution.
- Consumers are shifting how they spend their money. Reebok is one company that is paying close attention to this trend. How can your organization adapt to the shift? Futurist Andy Hines offers insight in ConsumerShift.
Here’s to kicking off 2012 with fresh and fabulous ideas, well-considered resolutions, and much joy! — Warmly, Hope Katz Gibbs, Publisher, Be Inkandescent Magazine
IN THE NEWS: InkandescentPR featured in article: "Small Business PR: Unique Goals and Challenges"
January 25, 2011, PR Newswire — “If there’s one thing that every small business can benefit from at one point or another,” writes PR Newswire columnist Grace Lavigne in an article entitled, Small Business PR: Unique Goals and Challenges.
“But it definitely takes a different approach to help a small company or ‘solopreneur’ than it does a larger firm,” says PR specialist Hope Katz Gibbs, founder and president of Inkandescent Public Relations. The trick, says Gibbs, is to help clients avoid what she calls the “Trifecta of Small Business Failure,” which is when they have one of these three attitudes.”
IN THE NEWS: Sharon Armstrong featured on CBS' Money Watch
Jan. 7, 2012, Money Watch — “Do you view HR as the enemy, doing recognizance for Corporate? Or do you see your HR rep as Michael Scott did Toby—someone who tries to suck the fun out of the office?” asks CBS’ Money Watch reporter Amy Levin-Epstein. “While human resources teams can often lubricate sticky work situations and help build strong office relationships, they’re often viewed less generously by staff.”
But what is the most challenging part of the job? Epstein asked Inkandescent PR’s client Sharon Armstrong, co-author of The Essential HR Handbook.
Nowhere is this more clear than in the comments section of a story I posted a few months ago, 4 Things Never To Share With HR. But is such distrust really warranted? How do HR folks themselves view their position on the corporate ladder, and the criticism they might face? I asked four career experts — all former HR professionals — about their past professions (the good, the bad, and, at times, ugly). Here are their candid responses.
Hope Katz Gibbs featured in Parents.com article
In a December 2011 article for Parents.com, reporter Linda DiProperzio writes about how interfaith families across the U.S. celebrate the winter holidays.
“One thing that can make the process easier is discussing with your spouse what each of you would like to do to celebrate your respective religion during the holidays,” she explains. “Whether it’s decorating the house or attending services, work out all the details well before the season begins.”
When interviewed, I told Linda about our way of mixing my Jewish roots with my husband Mike’s Catholic upbringing. Linda shared:
Hope Katz Gibbs, a mom from Arlington, VA, makes sure her house is decorated for both Hanukkah and Christmas, and isn’t afraid to combine the two. “Our tree is decorated with popsicle-stick ornaments in the shape of Jewish stars,” she reveals.
"Get Your Joy On!" — Inkandescent PR Helps Create New Marketing Campaign for the Annapolis & Anne Arundel County Conference & Visitors Bureau
October 1. 2011, Annapolis MD — Inkandescent Public Relations is thrilled to have partnered with Art at Large, Inc., a graphics and public art company based in Annapolis, MD, on the fall 2011 Get Your Joy On Annapolis marketing campaign.
In addition to helping with project management, hiring photographers and videographers, and assisting Art at Large’s president Sally Wern Comport, Inkandescent PR’s Hope Gibbs helped write the text that appears on the Annapolis & Anne Arundel County Conference & Visitors Bureau website, www.visitannapolis.org/get-your-joy-on.
Hope Gibbs Dorks Out with "Dork Diaries" author Rachel Russell for Costco's magazine
November 1, 2011, The Costco Connection — Inkandescent PR and journalist Hope Katz Gibbs’ article on “Dork Diaries” author Rachel Russell hit 10 million mailboxes today.
The article, featured on page 45, explains how Russell’s dreams of being a writer were dashed in college.
“I signed up for a writing class with a professor who had published a popular children’s book, because I thought I’d learn a lot and that he’d help set me on a great path,” she recalls. “But after handing in a few assignments, he assured me that I was the worst writer on the planet and that he was doing me a favor by giving me a C.”
Russell took the criticism to heart, and set her sights on a law career. A husband, two kids, and a successful practice later—her life took another turn when he left her for another woman. That set Russell on a new path—one that has led her to the New York Times bestseller list.
Click here to read the entire article in the online version of the Costco Connection.
Inkandescent's Art Director Featured in "The New York Times"
Congratulations to illustrator Michael Gibbs, whose artwork appeared today in The New York Times.
The article entitled, “Chasing Opportunity in an Age of Upheaval,” discusses the fact that while a series of extreme events in global financial markets this year have shaken investors’ confidence, some are maintaining his strategy of investing in undervalued companies.
VIDEO: Documentary on Simplicity Urgent Care Featured on Arlington TV
October 1, 2011 — Inkandescent Public Relations was happy to help videographer Roger Munter with this documentary on Simplicity Urgent Care, an Inkandescent client since 2010.
“As health care costs continue to rise, these two ER docs who are trying to make it more affordable to get medical care,” Munter explains in this story, where viewers learn how Drs. John Jones and John Maguire are changing the way health care is delivered by establishing a new kind of health care facility—Simplicity Urgent care on Columbia Pike, in Arlington VA.
The documentary will be featured throughout October and November on the Arlington TV program, 26 Sq., and will run four times a day: 6:00 am, 9:30 am, 1:00 pm, 8:30 pm.
Click here to view the entire documentary on YouTube.
For more information about Simplicity Urgent Care, visit www.simplicityurgentcare.com.